For several days in a row, Director Dai would go to the publicity section of the bureau to circle around whenever he had something to do.

Not for anything else, just to hear a few truths about prolonging life.

"Dai Ju," the comrades in the Publicity Department all praised: "I didn't expect you to have experience in running a newspaper."

"Yes, our department has always been deserted. Look, the phone hasn't stopped ringing in the past two days."

"Dai Bureau, if you have nothing else to do, please come and provide guidance. The next work of our department will be decided by you."

"Don't put a high hat on me," Dai Ju criticized with a smile: "Go and study if you have nothing to do. If only you were smarter, you would still worry about me..."

When the prize-winning Q&A program of Pujiang Industrial and Commercial News came out, it immediately attracted the attention of newspapers and magazines from all over the world.

Especially some of the "Legal Daily" and "Worker Daily" whose circulations are also worrying...

Although they haven't seen the follow-up effects of the "Q&A with Prizes" yet, the "Industrial and Commercial Daily" only published a notice and the rumor instantly increased the circulation, which immediately attracted their attention.

Compared with the joy of the Pujiang Industrial and Commercial Bureau, Director Xu of the Light Industry Bureau is still suffering from a deep headache.

First, the sales of White Rabbit toffee in Hong Kong and Macao have narrowed, and now it is the turn of White Cat washing powder.

Compared to White Rabbit, White Cat laundry detergent is a major player in Pujiang Light Industry.

"Actually speaking," Director Xu, who is also experienced in shopping malls, said: "The competition in the market is becoming more and more fierce, and it is normal for sales to decline."

Including Jiang Shan, everyone present nodded.

"But..." Director Xu continued to frown: "If we do nothing, we may even lose the market in the future."

Likewise, this is what Deputy Factory Manager Ma is most worried about.

After all, the market for "White Cat" laundry detergent is still very dependent on Hong Kong and Macao.

It’s okay to not be the best-seller, but if sales are allowed to continue to decline...

National tasks, employee wages, follow-up development and research funds...everywhere is money!

Every time he thinks about this, Deputy Factory Director Ma doesn't dare to think about it anymore.

"White Cat" has always been a good boy in the factory. The product has been selling well for nearly ten years and has never let them worry.

Therefore, when foreign enemies invaded, they really couldn't adapt for a while.

"I found that those foreign laundry detergent advertisements were very good," said Deputy Director Ma, "I thought our white cat should also take one. Unexpectedly...it seems that the problem is not here."

"Actually, your idea is correct," Jiang Shan said quickly: "Advertising accounts for more than half of the reason why foreign washing powders are quickly accepted by the people of Xiangjiang."

"Really?"

"So your new commercial must not reduce the number of views." Jiang Shan seemed to be able to guess what the other party was thinking.

"Why?" Deputy Director Ma asked confused: "I asked Manager Huang to cut off a few broadcast periods two days ago."

"Since it's ineffective, why can't it be reduced?" Xu Bureau also asked: "The cost of Xiangjiang TV Station is not more expensive than ours!"

"This is the time when old and new laundry detergents are competing. If we reduce our publicity efforts, we will give way to imported laundry detergents."

"The key question is," Huang Hua immediately put away his smile when he heard Jiang Shan's words:

"I have already informed the public that the number of ad views has been reduced by half!"

"..." Jiang Shan helplessly touched the cigarette case in his pocket: "Then... let's take a look first and then talk!"

Director Xu pondered for a while: "Xiao Jiang, what do you think will happen if the playback volume is reduced?"

Is this even necessary to ask?

Daily necessities have always been the most fiercely competitive industry in the market.

Its methods are various, intertwined with light and dark!

How much does this thing cost? Most of it is spent on advertising.

Often, in order to force one party to die, losing money and making a profit is considered the most just method.

In comparison, the state-owned units here are still too simple and kind-hearted.

"Xu Ju," Jiang Shan answered such a question: "I only know some marketing methods. I don't dare to make random guesses about the development direction of the market."

Director Xu nodded slowly, this Comrade Xiao Jiang is honest.

Unlike some people who only pat their chests and talk nonsense.

"It's good to know marketing methods," Director Xu said, but he has seen the tricks of the country: "Just like the trick you mentioned before, can you do a little bit of it on the white cat?"

"Xu Ju," Jiang Shan said the same thing: "Please let me think about it for two days first!"

"That's for sure." Director Xu certainly knew that this was not an easy task: "But, this matter is very important to the bureau, so you have to take it seriously."

"Don't worry," Jiang Shan said seriously, "I will definitely take your matter to heart!"

Regarding the time-honored domestic washing powder, Jiangshan will definitely not sit idly by.

When walking out of the light industry bureau with Huang Hua, he still suggested not to reduce the amount of playback of the "White Cat" advertisement.

However, Huang Hua could only smile helplessly at him, after all, this was not something he could decide.

In fact, speaking of it, the commercial for the newly released "White Cat" laundry detergent was shot very well.

The main reason why it has not attracted market attention is because the enemy's advertising is not bad either.

Since last year, the state-owned unit in Pujiang has customized two advertisements in Xiangjiang.

These two advertisements of "White Rabbit" and "White Cat" have been used with pride for a long time.

The reason is that both of them use a method that combines animation with real people.

In fact, Jiangshan should be proud of its advertising.

As early as 1923, my country shot its first cartoon.

Coincidentally, it is not only a cartoon, but also an advertising film.

This tobacco commercial film titled "Pause" was directed by my country's famous commercial art master Yang Zuotao (Tao).

Although this animated advertisement has a long history, its style and skills are not weak at all.

Because his "father" Yang Zuotao will become Disney's first director of the special effects animation department in the future.

"Snow White", "Pinocchio", "Dumbo" and many other Disney works are inseparable from his contribution.

However, due to the lack of records, later generations believe that China's first cartoon should be "Shu Zhenhua Chinese Printer" by the Wan brothers.

What a coincidence, this cartoon "Shu Zhenhua Chinese Printer" is also an advertisement.

But compared with this animated commercial, it is the Wan Brothers' subsequent animated works that have attracted much attention.

After all, they are all pioneering works of American Film Studio.

All the way back on the bicycle, Jiang Shan was wondering whether he should take action for the "white cat".

Because in his impression, with the development of the market, "White Cat Laundry Detergent" will quickly enter the domestic market in one or two years and continue to contribute to local finances.

It is far more fertile than my own half-acre of land!

Whenever this happens, Jiangshan always has a funny feeling of a long-term worker worrying about the landlord's family.

But the next second, the pedal at the foot of Jiangshan suddenly stopped: No, just because I am a long-term worker, it is even more important for me to make the landlord happy.

So in the following time, he began to worry about "White Cat Laundry Detergent" again!

When I passed by a newly opened cake shop, I couldn't resist the sweet smell all over the place, so I spent a lot of money to buy a big cream cake.

When carrying it into the small courtyard, Comrade Jiang Shan kept looking down at the low-key and simple cream decoration on the cake.

I didn't notice the envious expressions of my neighbors at all.

Looking at the simple patterns on the cake, Jiang Shan couldn't help but recall the colorful black forest and red velvet in his previous life...

Compared with them, this hand is so heavy now...what the heck.

But the next second, Jiang Shan smiled kindly again: "Xiaoyu, Xiaobai, let's see what delicious food the third uncle buys for you!"

As soon as he finished speaking, the two children ran out of the house happily.

"Wow~"

"Oh~"

Looking at Xiao Yu and Little Idiot looking at the big cream cake, Jiang Shan smiled more comfortably than anyone else!

Recently, as the stage play "Flowers on the Silk Road" has appeared on the stage of the Great Hall, the city that invited the Lanzhou Song and Dance Troupe to perform quickly formed a queue.

At the same time, as various newspapers reprinted relevant news from "Oriental Metropolis Daily", relevant departments also began to pay attention to the expert team behind "Flower Rain on the Silk Road".

Among them, the most eye-catching one is undoubtedly Shen Congwen, the costume director of "Flowers on the Silk Road".

Because "Oriental Metropolis Daily" wrote too much about him.

"This Xiao Jiang is really willing to spend a lot of money." At this time, Huang Yongyu was reading a reposted article with a smile.

"After all, he is one of our own," Shao Bolin, who brought him the newspaper, said with a smile: "He will definitely turn towards us!"

"Berlin, let me tell you," Huang Yongyu suddenly lowered his voice: "Nowadays, there are really not a few people who know that my cousin has researched ancient costumes."
To be continued...