The night view of Hong Kong at the end of 1979 was already dazzling.

At the Hong Kong office of "White Cat" laundry detergent, five staff members are still watching in front of the TV.

“It’s late night snack!”

A colleague came back with two bags of fast food boxes: "Barbecued pork rice, fried rice noodles..."

The few people who had just finished the call with Pu Jiang immediately started rummaging in their bags.

These people in the office are all experiencing unprecedented challenges.

It’s so tiring that it feels so good!

However, despite being so busy, everyone feels very happy.

Don’t talk about the bonus in advance, since you can’t run away anyway.

But every day I'm either hanging out with beauties or working with TV stations.

From time to time, I can be surrounded by a group of cute kittens. How can I describe my life like this in just one word?

"The deputy director praised us on the phone."

Several people chatted while eating: "Let us continue to observe the effect of the new advertisement."

"Is there any need to continue to observe? It must be good."

"That's right, I've received inquiries from so many newspapers this day, all because of this advertisement."

"The data from the TV station is also very good."

"It only took two days, and it will definitely be even worse if it is played for a few more days."

"Today, the TV station received a total of two calls regarding this matter, both of which were asking which advertising company this five-second advertisement came from."

"How can you say that?"

"To be honest, once our local company in Pujiang takes action, the whole of Xiangjiang will have to look at it!"

"Okay, okay, don't get excited. According to this schedule, the sales promotion ladies at each sales point will have to wear white cat overalls tomorrow."

"What should I do with that tail? It won't affect my work, right?"

"..."

Time goes back to last week. Since Zhong Chuhong made his TV debut as the "Cat King of Hong Kong", several newspapers in Hong Kong have more or less reported it with pictures.

Overnight, people suddenly appeared around Miss Zhong: movies, variety shows, magazine covers, caring people...

Faced with the resources that just fell from the sky, Honggu knew very well that without Pujiang's "white cat", she didn't know how long she would have had to endure!

So I secretly made up my mind that in the subsequent public activities, I must stand up as the spokesperson of "White Cat" more beautifully.

With the "White Cat" small ads appearing again and again, the first wave of sales climax of washing powder is already on its way.

In the past two days, it is not only "White Cat" himself who is paying attention to his own short videos.

Xiangjiang's TV stations, advertising companies, and all the laundry detergent merchants in Xiangjiang are all concerned about this gadget that was created in advance by Jiangshan.

“How can advertising still do this?”

"Why didn't we think of this method before?"

"He is so smart, I like him so much."

"Why can't the senior designers in the company think of such a simple idea?"

"Now that it appears, you think it's nothing more than that. But he can come up with creative ideas before you do. That's a huge difference between you and him."

"It turns out that old things can have such amazing effects if they are moved a little bit."

Don't underestimate these old things.

The reason why you think it is old is simply that it has existed for a long time.

The most important thing is that compared to the old stuff in the museum, this old thing from Jiangshan Tongteng has never left the audience for a day.

When you see something that has been defined by you for a long time, and suddenly it changes its position to tease you, see if you will look at it in surprise.

Not only do you have to watch it, but you also have to talk about your experience with your friends and share your thoughts after watching it.

This is just like the heroes from all walks of life who work in The King, interacting with classics and always gaining popularity.

Decades later, these tricks would not be surprising at all.

But it's different now.

Xiangjiang Wireless originally thought that the "limited time and free for 5 seconds" was a threat to the other party, but it never expected that Jiangshan would instantly resolve it with an MGM title logo.

Not only does the shooting method save time and effort, it is also quite aggressive.

The effect is equivalent to directly overturning the tables of other laundry detergent brands.

Now that we have boarded the big ship of the Light Industry Bureau, we must satisfy this big customer, right?

So, after having her breasts photographed by the Light Industry Bureau, Jiang Shan turned around and ran to Pujiang TV Station.

Comrade Zhang Lu just walked out of the editing room and was immediately taken aback by Jiang Shan.

Jiang Shan: "Are you busy lately?"

Zhang Lu: "I'm not busy. I just finished editing the documentary "Pujiang, Pujiang". Do you have anything to do with me?"

"Can you help me shoot an advertisement? I'll take care of the main character and props. You just have to take care of the camera."

Jiang Shan spoke very fast, which gave Zhang Lu the feeling of a heavy task and tight time.

"No problem, I will definitely help you with your matter."

Zhang Lu knew in his heart that even if he didn't agree to Jiang Shan, this kid would still go to Gu Tai.

On the contrary, Jiang Shan could come to him directly, proving that he still regarded him as a friend.

After his trip to Dunhuang, Zhang Lu fully experienced Jiangshan’s circle of friends.

It turns out that in addition to Pujiang's TV station, dubbing studio, newspaper and American Film Institute, this guy also has a world in Yanjing.

As for the well-known actors in the literary and art circles, let alone them.

Now that he has the opportunity to help Jiang Shan, Zhang Lu is naturally very happy.

However, when he learned that the commercial that Jiangshan was going to shoot this time was similar to the title of MGM's title, he was still stunned.

In the office, the two people stared at the title of "The Blue Bridge" over and over again.

After looking at it for a while, Zhang Lu's eyebrows were almost squeezed together.

He pointed at the lion on the screen and said hesitantly: "How... how do you shoot this thing?"

"Don't worry, my elder brother has already helped me find a cat."

"cat?"

"if not?"

"I thought... but cats are also difficult to control."

"Didn't I say that?" Jiang Shan patted Zhang Lu on the shoulder: "You just need to be in charge of the camera."

"Am I worried about you?" Looking at the roaring lion on the screen, Zhang Lu couldn't help but become curious:

"How do you think they photographed this lion? It worked so well together, and it didn't even look like it was in a cage."

"Well, it's quite cooperative."

For photographing these living creatures, we mainly rely on induction and capture.

There was everything in the TV station, and Jiang Shan was sitting at a long table making props.

The prop for this small advertisement was very simple for him, it was just a ribbon frame surrounded by golden film.

After painting for a while, you only need to cut it, thicken it and shape it.

The key thing he has to do at this moment is to make fine adjustments to this famous golden ring.

In addition to slightly adjusting the shape, the English logo of "Art for Art's sake" above the golden circle had to be completely replaced with the white cat's Chinese and English logo.

In addition, the most important thing is that Jiangshan plans to place the initials of "CFD" at the bottom of the golden circle, where the lion's chin rests.

The golden mask representing drama at the bottom will also be replaced by the registered trademark of "White Cat".

MGM, founded in 1924, together with Fox, Warner, Universal, Columbia, Disney... are known as the eight major film companies in Hollywood.

Produced countless classic movies such as "Gone with the Wind" and "The Blue Bridge".

Since its inception, "Leo the Lion" has appeared in the title credits of all MGM films.

In an era without CG animation technology, MGM brought a real lion to the studio where the logo was shot.

Although the lion is alive, safe production in the studio can still be ensured.

Because this is Leo, the first lion. Although he is a male lion, he doesn't seem to be too male.

Not only that, but also a little silly.
To be continued...