Every encounter in life may turn into an encounter.

Whether it is the battlefield or the shopping mall, the care that soldiers give to their opponents is far beyond what can be compared with their partners.

On the same night, an advertisement for Japanese Meiji candy also appeared on a TV station in Xiangjiang.

[Chocolate...chocolate...choose Meiji for chocolate...]

Accompanied by a traditional Meiji Chocolate theme song, a spinning red pinwheel appeared on the screen.

Then, as the camera continued to extend, it turned out that the owner of the windmill was being carried on her father's shoulders.

While humming "Chocolate", the little girl would break off a piece of Meiji chocolate in her hand from time to time and put it into her father's mouth.

【Chocolate...Chocolate...】

As the songs from the TV continued to play, a father and daughter on the screen happily walked toward the sunset at the end of the trail.

【Choose Meiji for chocolate】

This Meiji commercial, which was played immediately after the "White Rabbit Milk Candy" commercial, has warm images and brisk music.

However, it failed to attract the attention of many viewers.

Because, at this moment, the audience in front of the TV had not taken time off from the advertisement of "White Rabbit Milk Candy".

What every household talks about is the unheard-of nonsense in advertisements.

"Did you see the White Rabbit commercial just now?"

"Of course I saw you, Happy New Year rabbit!"

"There is also the ability to show off one's ambitions and raise one's eyebrows."

"So many blessings, my eyes are overwhelmed!"

“What an interesting advertisement!”

"I didn't expect that these idioms would look happier after changing one word."

"Don't you think it's very fashionable to do this?"

"Yes, yes. It turns out that when I saw these words, I felt tacky. But after being changed like this by the White Rabbit advertisement, I actually felt very foreign!"

"I don't know how they came up with it?"

"I really didn't notice it before, but it turns out that so many auspicious words can be replaced with the word "rabbit"!

"Now you know!"

"The rabbit is making rapid progress, the rabbit is suddenly rich, and suddenly I feel that the White Rabbit's advertisement is so clever!"

"I only remember the former Rabbit Boundless, what else do you remember?"

"So much pops up at once. If you focus on the front, you can't worry about the back."

"It will definitely be replayed in a while. Let's wait and see again."

"Okay~"

"When the White Rabbit commercial is played again later, I must watch it carefully!"

…

In the early 1980s, Xiangjiang was full of entertainment and entertainment.

It’s time to put off the Christmas makeup and put on the New Year’s red clothes.

The new advertisement for "White Rabbit" toffee has undoubtedly become the hottest topic of discussion at this moment.

Collective, individual, professional, enemy camp... none of them are missing.

Like the people of Xiangjiang, people in the advertising industry in Xiangjiang immediately noticed this "White Rabbit" advertisement that played a lot of word games.

On the surface it looks relaxed, but on the inside it is an exquisite expression technique.

All the professionals in front of the TV immediately remained seated, waiting for the "White Rabbit" commercial to appear again.

Xiangjiang Huimei Advertising Company, the advertising creative team was originally waiting to celebrate the new launch of "Meiji Advertising".

They were all uniformly staring at the TV in the VIP room.

Staring with them was the person in charge of Japan's Meiji station in Hong Kong.

A group of people couldn't accept it at all. The wonderful little advertisement on TV before actually showed the logo of "White Rabbit Milk Candy".

If it were any other candy brand, I hope they would feel better.

But, it cannot be "White Rabbit Milk Candy".

Unfortunately, the facts are very realistic.

【Happy New Year Rabbit you.】hopped onto the TV screen again.

The classic logo of "White Rabbit Milk Candy" is clearly displayed.

This time, the "Huimei" creative team, who watched carefully from beginning to end, no longer dared to pick up the champagne glass on the table.

Because, they have to admit a fact.

The small advertisement of "White Rabbit" in front of you can not only be highlighted on New Year's Eve, but also send New Year blessings to the audience.

He also performed a gorgeous text feast with great joy.

Compared with this, how can the "Meiji Advertisement" released in the same issue be comparable?

No comparison at all!

…

This advertisement designed by Jiangshan Gang's "White Rabbit Milk Candy" may look like an online advertisement, but in fact it is just a piece of advertising copy strung together.

Compared with later generations, the current advertising copywriter can only be regarded as a pure girl.

Even if it is not as enchanting as the promiscuous young women, it is not as cheerful as the words of later generations.

After the promulgation of environmental protection regulations for my country's service industry, McDonald's took advantage of the popularity and launched a poster to remove straws from the shelves [For the sake of the earth, I will not "care" anymore.]

On the eve of Mother's Day, Zhihu and sesame paste launched a limited edition of Zhihu black sesame paste [Zhi Ma Hu Hey!]

Taoxianda's fresh products: "Xiancaoxin" live shrimp, "Taimangdao" mango, "Weird Potato Millet" sweet potato, and "Buguake" watermelon.

Mosquito-repellent incense advertisement: silently without mosquitoes,

Electric iron advertisement: Baiyibaishun,

Cough Syrup: Cough that doesn’t stop

From the stone hospital: big stones turn into small stones, small stones turn into stones.

The advertising slogans with homophones are more playful than the other.

While the people are shouting that it is wonderful, they are also asking themselves repeatedly: What are the words in the original version?

But compared to Dures’s copywriting, the homophonic slogans can only be regarded as fresh green onions.

In Jiangshan's view, writing jokes is Dures' main business, and selling condoms can only be regarded as his side business.

Seize the opportunity and take advantage of it.

Study hard and want to do it every day.

Thanksgiving: Thank you for your tolerance, thank you for your support,

Chinese Valentine's Day: May the evening be more happy,

Labor Day: If a worker wants to do his job well, he must first sharpen his tools.

May 4th Youth Day: People never waste their youth five times.

Christmas: jingle bells, ding crotch,

New Year's Day: The sun is shaking, and the tricks are endless.

Day and night, year after year... every once in a while, Durex's copywriting team will jump out and show off their driving skills.

The country in my previous life would be struck by this guy's thunder from time to time.

Whenever he thinks of these things, Jiang Shan will have an idea: one day, he will package up and sell all the "thunders" he suffered in his previous life to Dures in this life.

…

"Xiao Jiang, what are you thinking about?"

Tonight, when Jiang Shan was about to leave the Light Industry Bureau, Director Xu said: It's getting late, so you two can stay at the guest house next to it!

So, Jiang Shan and Huang Hua spent New Year's Eve in the same room with a cup of coffee each!

"I'm asking myself,"

Standing in front of the window and admiring the snow scene, Comrade Jiangshan was really asking himself: "How could I stay with you on such a beautiful night?"

"Ha," Huang Hua took a sip of coffee: "Don't I want to go home? I don't dare to refute Xu Ju's face."

"Brother Hua," Jiang Shan knew that his designated New Year's Day holiday was gone: "Is the Zhonghua Pencil matter so urgent? Director Xu won't even let us go back home?"
To be continued...