Dong-jing, Dadi Advertising Company.

Yu Sigui, holding a cup of black tea in both hands, was leaning against the window and looking out.

A thick layer of snow has fallen on the front lawn.

At this time, she remembered the scene of filming an advertising demo a while ago.

The plot of the advertisement is not complicated, and it didn't take much effort to shoot.

All the filming was completed in the company's front yard, back yard, and living room.

There is not much technical content, just some safety measures are required.

But when he thought of these "safety measures", Mr. Yu couldn't help but smile: "Jiangshan, I'm sorry you can think of it!"

…

Tokyo-Kyo TV, Advertising and Broadcasting Department.

Following the call from a colleague, everyone in the office gathered around.

"What's wrong?"

"Look at this ad."

Before they could ask clearly, the advertisement on the monitor played again.

After a line of letters "Planned by Chunfengdu, produced by Dadi Advertising" floated by, a simple piano background music played.

[On the barbecue grill that appears on the screen, there are several burnt sausages.

The appearance of these grilled sausages cleverly aroused the imagination of several staff members.

As the camera zoomed out, a casually dressed man appeared next to the grill.

Although the sausages on the grill were already on fire, he still made no move to stop.

Because only in this way can he temporarily avoid the chaos behind him.

As his wife's complaints continued to get louder, the man turned around and smiled at his wife.

When he turned back again, the remaining smile on his face instantly disappeared.

The camera zoomed further and further, and the entire courtyard was completely exposed on the screen.

On the lawn littered with children's toys, three or four children were chasing and playing around.

One moment I stepped on the water basin, and another moment I kicked over the flower pot...

The water guns in the hands of the children fired water jets wantonly.

The pregnant wife stood in front of the clothesline and loudly reminded her child to be obedient.

It was obvious that none of the children running around were listening to her.

Dad, who thought he could escape disaster by ignoring him, was shocked to the core by a sudden column of water.

Before he could turn around and curse, he saw a heavy water gun rising into the air and flying straight towards the man's egg.】

Ouch!

The three bystanders in the advertising department frowned and smacked their lips.

Both men and women can imagine what the father on the screen should do next.

But to their surprise, the picture went dark at this moment.

After only 0.1 seconds, the screen that lights up again has switched to the next scene.

At this time, the three well-informed advertising staff were reluctant to even blink.

It seems that I have been completely attracted by the plot in the advertisement.

[The first thing that catches the eye in the picture is still a yard of messy toys and discarded food waste...

Although none of the children showed up, judging from the extent of the persecution in the yard.

Without three or five children, we really wouldn’t be able to achieve such an effect.

My father's face was full of exhaustion after a busy day, and he seemed even more tired the moment he opened the door and got out of the car.

As before, the mess in front of him is waiting for him to clean up...]

This scene, in the eyes of the two male staff, seemed to see themselves in reality.

Unknowingly, I began to empathize with the father in the advertisement.

[The young father withdrew his gaze and took a step forward with resignation.

The next second, a golf club on the ground bounced up immediately after he stepped on it.

The club stood upright and hit the man's crotch directly.】

"Does it hurt?"

Before the two male staff members could comment, the young female staff member asked out of curiosity: "Will this hurt?"

"Then... um..."

"What do you think?"

In the following commercials, except for the scene switching, the final result is always the same.

The coffee kicked over by the child spilled steam onto his father's crotch.

The father who put on the headphones had just laid down on the sofa when his son jumped on him on his knees...

When the last piano note was played, the advertising screen went completely dark.

Then, a line of letters jumped out - have fewer children and raise them better, and give yourself and your children a comfortable living environment.

"You guys feel like this advertisement..."

The clerk who first discovered this advertisement still couldn't relax: "How is it?"

"From beginning to end," the female staff member was still recalling: "My eyes never left the screen for a second. If I hadn't known it in advance, I wouldn't have guessed what the advertisement was promoting."

"The key is that it looks interesting."

"The little plots one after another can attract the audience to keep reading."

"Yes, even if I later found out that my father would be injured, I still wanted to see the process of the injury."

"Hahaha, me too."

"It's very strange," said a male staff member: "Although this family planning advertisement is not like other advertisements, which are full of slogans and slogans, but after watching it, I really don't want to have children."

"To be honest," another male staff member also said: "After seeing this advertisement, I immediately thought of the two gangsters from the neighbor's house. They are really annoying."

The female staff member finally concluded: "There are no disgusting pictures, only interesting scenes. Even the advertisements that we can be attracted to will definitely not be missed by the audience."

"After all, it's Dadi Advertising. It's the only company that can make public service announcements so eye-catching."

"Yes, that public service announcement about the whale puzzle is also a work of Dadi Advertising, right?"

"You just remembered it!"

"In this way, Dadi Company's advertisement fully meets Taichung's requirements."

"Great, I'll go and notify the section chief to come over."

"No need, just send the video to him and show it to the minister by the way."

…

In Dadi Advertising Company, Yu Sigui combed her hair in front of the mirror.

"Why are you growing up so slowly? Oh, I don't know if the advertisement for "Dads" will be picked up by the TV station?"

After receiving the planning proposal from Jiang Shan, Yu Sigui felt that what he saw in front of him was a script, not an advertisement.

It wasn't until she listened to Jiang Shan's explanation that she gradually understood.

The family planning advertisement Jiangshan designed for Tokyo TV this time is actually a Dures advertisement.

In view of the goal of preventing its own products, naughty children have always been the most common protagonists in Durex advertisements.

From Jiang Shan's point of view, Dures in "Killing My Dad and Adding Pain" seems to be on the same page as the Japanese government.

Unlike contraceptive pills in other countries, most of the more than 100 contraceptive pills in Japan are spermicides for men.

Letting the men of the country take the lead in compromising has always been Japan's strategy.

Therefore, the advertisement for "Thanos and Egg Pain" must also be the most suitable for little Japan's appetite.

…

The waves are running, the waves are flowing, the river is rolling thousands of miles and never stops...

With the broadcast of "Shanghai Beach", two hot topics have emerged in Xiangjiang City recently.

One is the TV series "Shanghai Beach".

The other one is, of course, the two "Zhonghua Brand" pencil commercials that just aired.
To be continued...