"Yellow & Forest" has a lot of tasks, ranging from outdoor advertising to radio and television.

To put it bluntly, it is a comprehensive promotion of McDonald's.

Even though Jiangshan’s offer this time was 100,000 yuan, the party that took advantage was definitely Party A.

If this were left to later generations, it would not even be enough to pay for the storyboarding fee for shooting a hamburger.

But since it seems that he has made a lot of money, Jiangshan has to organize a grand party for Party A's glory.

The purpose is to serve as a model for future advertising business.

In the dark night of No. 51, there are still three windows shining with light.

Relying on the illumination of a desk lamp, holding a pen in one hand and holding a cigarette in the other, Comrade Jiang Shan quickly drew a McDonald's restaurant on a large piece of paper.

As the brush continues to extend, another intersection appears not far from the McDonald's restaurant.

Next, sidewalks appeared.

Looking at Jiang Shan's drawing paper now, it seems that he is not drawing an outdoor advertisement, but a street scene map.

The ticking hour hand and the pen tip advance almost simultaneously.

The originally empty sidewalks were filled one by one by mountains and rivers.

Billboards, painting galleries, street lamps, bus stops... all appeared on the drawing paper.

After taking two sips of tea, Jiang Shan brought a large bucket of colored pencils to the table.

After some detail modification and coloring, a large outdoor promotional design centered on a McDonald's restaurant appeared in full glory.

"Eye-catching, interesting, fashionable... remember, it will definitely outshine Burger King."

Looking at the design draft in front of him, Jiang Shan remembered Huang Zhan's repeated instructions on the phone.

He understood that, just like in his previous life, McDonald's in this life was once again targeted by Burger King.

But Jiang Shan knew better that it was not time for him to appear in a blackmail advertisement yet.

A few years ago, in 1977, Burger King released a series of ads for its "fire-grilled, not fried" burgers.

Among the large number of comparison tests listed, none of them were directed at McDonald's.

Although the advertisement is not very gentlemanly, the effect is unexpectedly good.

After losing market share and reputation to each other, McDonald's filed a lawsuit against Burger King.

Soon, Burger King's first "rye ad" was urgently stopped.

In fact, for Burger King, this is not the first time it has taken action against McDonald's.

As early as 1973, Burger King filmed an ad attacking McDonald's.

The effect is also amazing.

However, the subsequent verdict forced Burger King to quickly withdraw its scolding attitude.

A few years later, Burger King, which had always been dominated by McDonald's, decided to roll up its sleeves again.

After spending a lot of money to recruit McDonald's third-in-command, the "Big Umbrella Plan" was fully launched.

To put it bluntly, it’s just homework (start breakfast and add fried chicken).

After confirming that it was useless, we invited marketing strategy masters Jack and Al.

With the unanimous suggestion of two consultants in the account, Burger King returned to the old road of "rye".

Later, in response to the children's playground launched in McDonald's restaurants, Burger King formulated a series of promotional slogans "When you grow up, go to Burger King to eat burgers."

The purpose is just to create an atmosphere where "adults should go to Burger King to dine".

With Burger King's arrival in Hong Kong in 1979, this series of advertisements was also launched in Hong Kong.

At first, when facing this new enemy, McDonald's, which was gaining momentum, did not take it seriously.

It was only after his performance was suppressed that he decided to fight back in full force.

"Eye-catching, interesting and fashionable", these advertising requirements, which McDonald's believed would surely outshine Burger King, were not taken seriously by Jiangshan.

In his opinion, instead of spending huge sums of money to install billboards all over the city, it is better to focus all the firepower on one point.

Attack it unexpectedly and unheard of.

Because only what is unheard can become news.

Luring various media outlets to join the publicity team for free has always been Jiangshan's favorite publicity method.

It's the same this time. This outdoor combination advertisement on the table will definitely help McDonald's win the attention of all Hong Kong media.

As for those diners in Xiangjiang, there is no need to mention it.

No matter whether you have been a customer of foreign fast food before or not, in front of Jiangshan's advertisement, you will at least look back and forth, left and right for a while.

Because Jiangshan’s design this time completely brought together all the outdoor advertising experience of later generations of McDonald’s.

After decades of hard work, plus an advertising fee of 4% of each store's turnover, McDonald's advertising cannot be compared to KFC and Burger King in terms of quantity and quality.

One of the most eye-catching outdoor advertising strategies is the headline that Jiangshan is writing: McDonald's Town.

"Um……?"

After thinking for a few seconds, the word "small town" was wiped clean by Jiang Shan.

"McDonald's Avenue sounds more friendly to the people."

In accordance with Xiangjiang City's "Avenue" plot, Jiangshan followed public opinion and changed the advertising theme to "McDonald's Avenue."

In fact, if you really want to talk about it, there is already a "McDonald's Avenue" in the market in Xiangjiang.

But just like there is no Queen on Queens Boulevard, there is no McDonald's on the former McDonald's Avenue.

The avenue designed by Jiangshan for McDonald's is completely an image endorsement place for McDonald's.

On the manuscript paper, a set of red and yellow French fries sidewalks extends to the entrance of McDonald's restaurant.

McDonald's coffee pot-shaped street lamps, hamburger billboards with several bites on them, hamburger-shaped hourglass bus stops...

As soon as you step onto this street, you will be greeted by the novel sight of "McDonald's" everywhere, which will lure visitors into the world of McDonald's.

Let alone 1980, even decades later.

New and new human beings who are used to seeing big winds and waves will also be subdued by this scene.

Following the opening of the first McDonald's in the mainland in 1990, the people of Shenzhen and Zhen welcomed the first McDonald's town in the mainland in 2023.

Burger Factory, French Fries Avenue, Cone Skate Park...the McDonald's-themed real-life scenes are delightful just looking at them.

"Have you heard that McDonald's Town is coming to Shenzhen?"

"As expected of Mai Mai, she almost killed me with her cuteness."

“The internet celebrity check-in spot has new products!”

As people from all walks of life visit the store one after another, the praise rate of McDonald's Town is also refreshing day by day.

However, just when they announced in unison that the cutest McDonald's restaurant is in Shenzhen, the people of Pujiang expressed different opinions.

In their opinion, the McDonald's small western-style building located in the Pujiang Baoshan Road Creative Park is the cutest thing.

For this McDonald's yellow building surrounded by greenery, fashionable people are either on the way to the check-in place or on the zebra crossing on the way to check-in.

And this set of McDonald's zebra crossings that even later generations were fascinated by now appears on Jiang Shan's drawings.

Not only that, Jiangshan also moved a set of McDonald's billboards on the streets of Paris in 2020.

Although the size of the billboard on the drawing paper is very short, McDonald's iconic food is clearly visible.

What’s even funnier is that these billboards with pictures of burgers, French fries, and cones were all bitten off.

All that remains on the streets are the lamps and lanterns that have been tasted one after another.

Because the painting was so realistic, Jiang Shan actually made himself hungry for the painting.

“Oh, Meituan’s life is still so good!”

After muttering something, Chen Peisi, who had already fallen asleep on the bed, actually started talking: "My mouth is full of doctrines, my heart is full of business."

country:"……"

After a few seconds of silence, the call started again.

Jiang Shan: "It turns out that I was talking in my sleep."

After getting dressed and lying down, the sleep talk from the other end came over again.

"As long as you can't kill me with one shot, we can still do business, as long as the price is fair."

Jiangshan in the darkness listened silently.

I guess the radio drama of "Latent" is almost coming to an end.

When I was planning my next schedule, my schedule suddenly disappeared.

Then, the snoring sounds in the darkness came and went one after another, incessantly.
To be continued...