Chapter 363 Money grabbing methods that have been practiced abroad(1/2)
In the early morning, when Huang Yongyu's wife opened the study door, she was really startled by the three old men staggering around in the room.
Also frightened with her was Wang Shixiang's wife, who had come to find her because her wife had not returned home all night.
If it weren't for the constant snoring in the room, they would have almost gone outside to call for help.
"What were they doing all night?"
Facing Wang Shixiang's wife's question, Huang Yongyu's wife pointed to the sawdust on the table and the floor.
"Well, let's get busy with this!"
It's approaching noon.
When Huang Yongyu, Wang Shixiang and Zhu Jiashu stood in the small courtyard filled with sunshine, wearing their coats.
Not far away, Shen Congwen actually saw a glimmer of revolutionary glory in their mutual smiles.
"Let's get going," Shen Congwen joined the team: "I didn't eat much this morning."
…
At this moment, the three old comrades sitting in the Tingli Hall looked at the molds they had made all night, being held in the hands of two state cadres like treasures.
With a happy smile on their faces, they clinked a glass of Moutai with a "ping" sound.
At this time, Lu Xuzhang, who didn't need Jiang Shan to do anything, had already taken the initiative to turn to the next drawing: "This is it again?"
"This picture," Jiang Shan clicked on the painting, "is the method I mentioned to you of making more money as you go forward."
As soon as these words came out, Bureau Lu and Director Hou realized that the recipe for making money had not been finished yet.
"I remembered," Director Lu looked at Jiang Shan: "You seemed to have mentioned something yesterday... an accounting method that has been practiced abroad."
"This method," Jiangshan Diandiantu said, "is it."
"That's it?" Director Lu looked down at the picture: "What is it?"
At this time, not only Bureau Lu, but Director Hou, Wang Fulin, and Zhang Lu beside him also frowned.
There was a circle on the left and a circle on the right, just like the pattern of a circuit diagram, which made them confused.
"Director Lu," Jiang Shan: "Have you heard of Disney Studios?"
"Disney?" Director Lu: "Mickey Mouse cartoon?"
It was such a long time ago that Lu Xuzhang didn't remember it clearly.
Jiang Shan: "Yes, Mickey Mouse belongs to him."
As early as the 1930s, with the arrival of Disney's audio movies, Disney's cartoon images gradually became familiar to Chinese people.
In the same era, the Disney comic series also became popular in China.
"The Disney Company was founded in 1923. Initially, its founder, Walt Disney, named it a movie company,"
Every time Jiang Shan spoke, the surroundings were almost silent:
"By 1955, Disney's suffix changed to Entertainment Company."
Lu Xuzhang: "What are the specific differences?"
"The biggest difference is," Jiang Shan: "It has changed from selling movie tickets to selling everything..."
In 1928, the world's first animated cartoon with sound, "Airship Willie", was produced.
Disney, a fledgling company, established a firm foothold in Hollywood with just one mouse.
Then, animated films such as "Snow White" and "Pinocchio" took Disney with them.
"In 1955, Disney built the first Disneyland in California, USA, which attracted millions of tourists that year,"
Jiang Shan simply ignored the trembling corners of Lu Ju's mouth.
After all, even if he is given so many tourists, he has no ability to accept them.
There is no need to imagine anything: the dream of millions of tourists earning even one dollar each.
"And this paradise," Jiang Shan pointed at the drawing, "is only the first step in this picture."
"oh?"
After a while, Bureau Lu looked at the picture again. Although he still couldn't understand it, he already realized its value.
"In 1957, after the great success of the first paradise," Jiang Shan continued:
"Founder Walt excitedly drew a blueprint for future development for Disney.
He named the picture Disney Flywheel."
"Is this the one I have in my hand?" Lu Xuzhang pointed at the drawing.
"That's pretty much what it means," Jiang Shan said:
"To put it bluntly, these intersecting routes on the map are from Disney animation to books, music, toys, clothing, parks, restaurants, hotels, jewelry, buses, subways..."
When Bureau Lu was already showing signs of dizziness, Jiangshan stopped it in time.
"In short, Disney is no longer a simple movie company.
Any cartoon character or film and television architectural image will become its cash cow.
Director Lu, look at this, does this Disney flywheel look like a gear?"
"Understood," Lu Xuzhang said clearly: "In other words, when a movie is born, Disney's business gears start turning."
"You are absolutely right," Jiang Shan said, "these small gears that revolve around the main gear are also called Disney's peripheral industries."
Director Lu silently repeated: "Peripheral industries..."
Jiang Shan: "However, compared to our current national conditions, one or two of these large and small gears will suffice."
Walt Disney’s strategic blueprint fully guided Disney’s commercial IP operations for decades to come.
It is because it has lived so well that it has successively acquired many well-known IPs such as "Star Wars", "Marvel", "Alien", and "Avatar" in the future.
What Lu Xuzhang was thinking now was: What does this have to do with the problems I am currently encountering?
Thinking carefully about the books, music, toys, and clothing that Jiang Shan just mentioned, they all seem to have nothing to do with the scenic spot.
There are also restaurants and hotels, let’s not mention them for now!
"But the gears in this plan..." Lu Xuzhang: "We don't seem to be able to use any of them, right?"
"Wait a moment,"
As soon as Jiang Shan said wait, Jiang He immediately took it as a package.
At the same time, Jiang Shan had already turned to the next sketch.
Lu Xuzhang took a closer look: there were several round and square little things painted on a refrigerator in the drawing.
"What is this stuff?"
"This thing is called a refrigerator magnet," Jiang Shan:
“Foreigners all have refrigerators at home, so we use the scenic spots’ characteristic buildings, plaques, ornaments, and even the museum’s treasures.
After scaling it down, press a small magnetic piece on the back, and a compact refrigerator magnet is made.”
As soon as he finished speaking, Yu Sigui had already found two small pieces of wood from the bag and said:
"The United States had refrigerator magnets in the 1960s, but their appearance was just simple letters and numbers.
It was not until the 1970s that many refrigerator magnets with cartoon characters appeared in the Japanese market."
At this moment, Director Lu and Director Hou were carefully examining the pieces of wood in their hands.
"After reform and opening up, foreign guests can finally come in and take a look," Jiang Shan said:
“For them who are new here, everything they see must be new.
If you don’t bring a few souvenirs when you return after playing around, you won’t be able to afford the round-trip air ticket.
For this reason, we should also prepare a variety of souvenirs for them."
Jiang Shan pointed at a small piece of wood as big as a palm in Bureau Lu's hand.
Although the circle of carvings was a bit rushed, the picture of a nine-dragon wall glued to the frame still has a 7-minute resemblance.
“The Nine Dragon Wall in the Forbidden City looks so impressive, I bought a small one and put it on the refrigerator.
The gold-painted dragon chairs in the Qianqing Palace are so majestic, you can buy them one by one..."
Every time Jiang Shan finished saying something, Yu Sigui handed him the same thing.
Compared with the first two pieces of wood, the one at the back is just a small picture.
"Blue and white vase from Xuande of the Ming Dynasty," Jiang Shan said, holding a piece of painting in his palm: "Look here, although ours is small, it also has the words Xuande of the Ming Dynasty written on it."
Lu Xuzhang and Director Hou had already put on their reading glasses.
"The old blog has a big plate with blue and white flowers, and here we have a small plate with blue and white flowers..."
After receiving several paintings that were sent one after another, Jiang Shan arranged them in a row on the table:
To be continued...