After the pitch battle ended, L'Oréal's public relations staff immediately informed the major media of the news.

As everyone knows, there have always been ten legends of torture in the marketing circle.

If you ask creative people what they fear most, ten out of ten will say - pitching.

However, it is Party A’s favorite way of holding hands.

In later generations, it is common to see news of pitches involving two advertising companies with all their elites competing for the same target.

From the preparation stage to the bidding site...everything was used by Party A to publicize and build momentum.

The past award-winning projects of each bidding company, outstanding advertising cases, creative team ratio, design staff qualifications... Anyway, write a paragraph if you can take it seriously.

Any advertising company with some financial resources will also see its stock price fluctuate due to its performance during the "pitch" period.

But even so, major advertising companies still have to compare.

This is because Party A that can launch a pitch war is not a small business.

Once you win, you can often bring hundreds of millions of advertising contracts to the company.

In 2023, the most intense pitch competition will be held in the Asia-Pacific region.

Mondelēz Group, which also owns Oreo, Xianqu, Yikolian, Maxwell and many other food brands, will provide advertising contracts of up to US$2 billion.

No matter which advertising company, as long as it wins this bid, it will basically be able to settle down this year.

When Ogilvy Advertising was still very young, Ogilvy, the godfather of advertising, would hold an umbrella every day and wait at the door of the hotel where the CEO of Shell Oil often visited.

Finally, on a pouring afternoon, Ogilvy took the opportunity to hold an umbrella for the CEO of Shell Oil.

In this way, he not only got a four-to-one pitch opportunity, but also successfully won a one-year advertising contract with Shell Oil.

This huge advertising fee doubled Ogilvy's net profit in one go.

Therefore, if a person wants to make money quickly, he must not only be talented, but also be willing to go out of his way.

…

At this moment, Comrade Jiang Shan, who also won the pitch competition, was sitting with his team members in a Broadway theater watching a show.

Before that, the seven of them had gone to Columbia University and watched the Yanjing People's Play "Yenjing People".

He also presented several bouquets of flowers to his own people in New York.

At that time, it was given to the group leader Cao Yule, and he immediately left the team and ran to Broadway with them.

One of the most classic performances on Broadway, Ying Ruocheng was mesmerized by it.

When the love is so deep, I would even grab Wang Fulin sitting next to me and chat for a few words.

Jiang Shan tilted his head and looked aside.

In his eyes, this English translator, who will suddenly be promoted from a stock-level cadre to the deputy minister of culture in six years, already has a bit of the posture of Hu Xuefan in "I Love My Family".

"I'm going back the day after tomorrow,"

In the darkness, Yu Sigui's eyes were sharp: "Jiang Shan, do you think I should go back to China with you... or just get off the plane in Tokyo."

"You don't want your Dadi advertisement?"

Jiang Shan gave an objective opinion: "How long has this been out? Why don't you go back and take a look."

"I knew you would say this, and you wish I could go back early, right?"

"How can I do that? Am I the kind of person who kills the donkey?"

"You are the donkey."

"Are you angry?" Jiang Shan: "Actually, it's not just you, our team is about to break up.

You got off the plane in Tokyo, and I, Zhang Lu, and Manager Huang got off the plane at Pujiang.

Director Wang, Uncle Yongyu and the others continue to fly back to Yanjing. Just in time, a plane will take them all the way, so there will be no delay anywhere."

No carpooling service is so smooth.

"Jiangshan," Yu Sigui said what he had been thinking about for a long time: "Actually, I also want to buy a house."

"Why buy a house?" Jiang Shan thought of the crazy Tokyo in the past few years: "If I were you, I would just buy an office building in Tokyo."

"How much will it cost? I can't afford it."

"I can help you earn whatever you need," Jiang Shan decided to buy it together:

"Calculating the time, Match's series of commercials should all be released in Japan.

When you arrive, take some photos and hang them on the company wall, and put a few pages in your company profile.

In addition, those McDonald’s outdoor advertisements, Phoenix Forever, and L’Oreal print advertisements can all be hung on the wall.

As an advertising company, you must first learn to market yourself."

After listening to it eloquently, Yu Sigui kept nodding: "Actually, I want to buy an apartment in Pujiang."

"Buy in Pujiang?" Jiang Shan thought for a moment: "It's not impossible. As an overseas Chinese, you might as well buy an overseas remittance house in Pujiang."

"Why do you love to build buildings?"

"Yes," Jiang Shan said, the more he thought about it, the more reliable he felt:

"Didn't the superiors allocate a set to our company? When you return to live in China, I won't even have to cook."

"Why?"

"Go directly to your house to eat!"

"You are beautiful," Yu Sigui's lips curled up: "What do you usually like to eat?"

…

The more exciting you are during the day, the more solid your sleep will be at night.

The next morning, Jiang Shan, who lived in the same house as Wang Fulin, heard the same noise outside the door before he even opened his eyes.

"It's the last day, can't you stay in your room for a while?"

"Hurry up, Jiangshan,"

Huang Hua's urgent call came from outside the door: "Something happened to our advertising."

With this shout, Wang Fulin and Jiang Shan in the room made three and a half movements of sitting up, getting down, and opening the door in one breath.

The moment the door opened, Zhang Lu slapped a stack of newspapers into Jiang Shan's arms.

"what happened?"

Jiang Shan and Wang Fulin broke up the newspapers together: "What big thing happened?"

As soon as he finished speaking, Huang Yongyu and Wang Shixiang across the corridor also opened the door: "What happened?"

"Have a look," Huang Hua said with a smile, "New York City newspapers are almost being contracted by our advertising."

"real?"

"where?"

"Show me quickly."

Ordinarily, the three-day double-sided advertisement has ended. Could it be that... the momentum has already arrived.

Several people started reading the newspaper at the same time.

Soon, I met the big contractor that Huang Hua mentioned.

There is no need to search carefully, you will know it at a glance with the clear pictures.

[New Advertising Festival Gold Award Winners, a group of mysterious advertisers from China.]

["Wonderful Night in the Forbidden City", the most eye-catching award-winning work at the New York Advertising Festival.]

[Whether MSG is reliable depends on what the palace feasts of the Chinese Empire say.]

[From animated advertisements for MSG to palace banquets in the Ming Dynasty, the packed Chinese restaurants in New York have become the hottest topic in recent times.]

[The double-sided bicycle advertisement that shocked the whole city is another masterpiece of the China Advertising Festival’s award-winning team.]

[L’Oréal recently revealed that in the latest phase of the bidding process, the advertising team from China won the design qualification for L’Oréal’s latest outdoor advertising with an unsurprising advantage. 】

[The Chinese advertising team is once again unpopular, and its pitch partner Ogilvy said it was incredible.]

Compare it to a line in the news reports of various newspapers at the New York Advertising Festival.

The "New York Times", "Washington Times", and "New York Post" in front of everyone in this meeting all conducted extensive reports with text and pictures on China's award-winning advertisements.

"These foreigners have woken up,"

Looking at the picture of himself holding up the trophy in the newspaper, Huang Yongyu decided to buy a few more copies later: "You only gave us a one-line introduction two days ago. Why did you suddenly make a long speech today?"

"That's right," Zhang Lu also felt strange: "And so many newspapers reported it together."

Although "Wonderful Night in the Forbidden City" was very popular on TV.

But when it comes to newspapers, it's not as big a deal as double-sided advertising.
To be continued...