Chapter 412 The Sexy Operations of White Flower Snake Grass Water(1/2)
With the task of conquering assigned by the Ministry of Foreign Trade, Jiang Shan got on the train back to Pujiang.
This time, he also wanted to deliver an interlocking "flywheel plan" to the Ministry of Foreign Trade.
After all, almost everyone knows how profitable selling water can be.
In addition to high annual expenditures and high-return advertising fees, it is basically equivalent to a million taels of gold once the machine is turned on.
But Jiang Shan also understood this moment.
It is simply unrealistic to expect Qingdao Soda Drink Factory to adopt a high-expenditure, high-return marketing strategy right from the start.
Besides, not all high publicity will necessarily lead to high returns.
Therefore, Jiangshan decided to help Laoshan Mineral Water come up with an advertising package of "low expenditure, high return".
“It looks like we spent a lot of money on advertising,”
In the soft sleeper compartment, Comrade Jiang Shan, who was not forgetting to eat and sleep, was chewing cucumbers and studying the information that Li had kept on him.
According to data, except for the intervening ten years, the overseas advertising of Laoshan mineral water has not stopped much.
TV, radio, newspapers, outdoors, no one was spared.
Moreover, since 1978, several soda factories have popped up in Qingdao city.
The variety of soda drinks has also expanded a lot.
The production volume and inventory of Qingdao Soda Drink Factory jumped up accordingly.
In addition to the existing Laoshan Coke, Laoshan Lemon, Laoshan Orange Soda, there are also...
"Laoshan coffee soda, Laoshan sherbet, fresh orange juice, hawthorn juice, Laoshan champagne, oh——"
Jiang Shan looked at the information in front of him, and the more he looked at it, the more interesting he felt:
“Aren’t these sodas more fragrant than Laoshan White Snake Grass water?”
Especially the small champagne soda, which was really the most popular national drink in the 1980s and 1990s.
From Jiang Shan's point of view, even though people have different opinions, their tastes should not be much different.
The goodness of our people will probably be the same when delivered to the mouths of people in other countries.
On the contrary, if the taste is unacceptable to us, then other countries will definitely have it too...hiss, it seems that it is not necessarily true.
In 1962, a drink called Laoshan White Flower Snake Grass Water made its debut in China.
It didn’t take long for this powerful drink to set off an unprecedented buying craze in Southeast Asia.
Countries with hot and humid areas such as Singapore, Thailand, and Malaysia.
The Laoshan White Flower Snake Grass Water, which "clears away heat, detoxifies, refreshes the mind, and aids digestion" is regarded as an oriental divine water that can cure hundreds of poisons.
Both the President of Singapore and the King of Cambodia are loyal users of this magical water.
Even in later generations, Snake Grass Water also enjoys the reputation of "Presidential Drink" and "Healthy Drink" in Southeast Asia.
According to the information on the table, the sales of this water are still stable in several countries in Southeast Asia.
So judging from the announcement routes designated by Ministry of Foreign Affairs, including Hong Kong and Macao, the Ministry of Foreign Trade is planning to expand and expand overseas markets.
After the founding of the People's Republic of China, Shangfeng asked, "How about you change your career to foreign trade?"
Li Qiang switched from military industry to foreign trade.
In April 1978, he first announced the development plan of "three come and one supplement".
In December of the same year, he visited Hong Kong and took the lead in announcing to the world bankers that the country needed tens of billions of dollars in foreign exchange to realize its modernization plan.
After I came back, I was criticized by some comrades.
But just as the leader sent troops to guard his office back then, Li Qiang also received support from the organization after the reform and opening up.
In Jiangshan's eyes, Li Qiang, like Lu Xuzhang, is a reform pioneer that some people can't stand, but they still have to do many things.
"White Snake Grass Water,"
Jiang Shan frowned and looked at the picture on the profile: "How should I sell you to Little Japan?"
Let alone little Japan, even our own people cannot accept this water.
In later generations, he almost disappeared until a turning point occurred.
In 2009, the Snake Grass Water was forced into a desperate situation and fell into a state of stagnation.
After several years of unremitting efforts by Qingdao Soda Drink Factory, Snake Grass Water has finally returned to the domestic consumer market.
But the sales volume still cannot be improved.
Until it was promoted to the top five of "The Worst Drinks" together with Oriental Leaf Oolong Tea, Wahaha Kvass, Red Scream, and Black Pine Root Sarsaparilla.
And deservedly won the first place crown.
Only with the help of the traffic market, it attracted a large number of curious netizens.
They placed orders one after another to taste how bad the water ranked first was.
Just like that, when I learned at the Qingdao Soda Drink Factory that "White Flower Snake Grass Water" was rated as the "worst tasting soda", I was about to give up the struggle.
The first wave of Indian summer in the White Snake Grass water came so inexplicably.
Then, more exciting operations are to come.
Many netizens who were thirsty for knowledge got their wish.
Hurry online and turn your grief and anger into traffic:
——That salty soda is like rancid straw mat. If you don’t take a sip, your life will be in vain.
——As long as you drink the snake grass water, there will no longer be any obstacles in your life that you cannot overcome.
——I thought that as a kvass drinker, I would not be stumped by snake plant water, but I was taught to be submissive.
——The gap between first and second place is simply heaven and earth.
——To be honest, I didn’t taste any straw mat taste from the drink. It just felt like it was mixed with some berberine in Pudinan and a few drops of Fengyou essence...
Finally, with the love conveyed by the vast number of netizens, major live broadcast platforms rushed to the stage one after another.
For the sake of traffic, everyone put up a banner of "White Flower Snake Grass Water".
In the popular live broadcast room, Luo Yonghao enthusiastically recommended Oriental Divine Water to the audience.
The moment the bottle cap was opened, Luo Yonghao's expression became visibly solemn.
After mustering up the courage to take a sip, my facial features immediately drew inward.
After a few seconds of silence, he said to the camera: The taste of this drink is indeed extraordinary.
Like him, Dong Yuhui also stood up for White Flower Snake Grass Water in the live broadcast room of Oriental Selection.
After trying to take a sip, the wrinkles on his forehead deepened and made him look several years older in an instant.
The audience in front of the camera also raised their eyebrows.
But what’s interesting is that many netizens who drank the snake plant water also went online and said:
Every time I drink it after drinking alcohol, my stomach will feel much better the next day.
Many comrades with throat inflammation also said that as long as they drink half a bottle, their symptoms can be relieved quickly.
In this way, people discovered from another angle that Snake Grass water also has the functions of relieving hangover, protecting liver, nourishing stomach, anti-inflammatory and removing dampness.
Seeing that the situation has come to this, Qingdao Soda Drink Factory simply put out an advertisement saying "It's hard to give up because it tastes bad."
And taking advantage of this evil trend, he formed a small partner with JD.com.
In a very short period of time, incredible sales were achieved.
In this way, Laoshan Brand White Flower Snake Grass Water, because of its "notorious reputation", has successfully gained a golden traffic halo.
Thinking of this, Jiang Shan silently closed the folder.
In this era without traffic assists, how can I make Snake Grass Water and Laoshan Mineral Water attract more attention?
After thinking about it, he fell asleep.
…
Yanjing, Dayabao Hutong.
Wang Shixiang and Zhu Jiaxin, pushing bicycles, walked into Huang Yongyu's home in a hurry: "I heard that Jiangshan came to Yanjing again?"
Huang Yongyu hugged a cat slowly: "He came, but he went back again!"
"What?" Zhu Jiazhu looked pityful: "Why did you go back without even saying hello to us?"
"This kid is really," Wang Shixiang said, "I also want to tell him face to face that my book has already been spotted by a publisher!"
Just after "Wonderful Night in the Forbidden City" was widely praised and received great acclaim, it was reported by mainstream media.
Huang Yongyu, the art consultant in the team, soon received a call from Xiangjiang Publishing House, hoping to publish a "Huang Yongyu Painting Album".
Expert Wang Shixiang, who is a historical consultant, has also received invitations from many publishing houses to publish "Explanation of Paintings and Decorations".
To be continued...