"In 1957, KitKat chocolate created the first advertising song "Give Me a Rest" in the history of candy in the world.

In 1971, the Coca-Cola Company launched its first advertising song, "I Want to Buy the World a Coke," and its sales soared once it was released."

In an office in ZNhai, Jiang Shan took out a Sony Walkman of the same model as Star-Lord:

"In 1976, Wade Advertising Company customized a commercial song "Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Pump Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Plop Powder into out out of Germany's Bayer company.

Then in 1977, a drink called "Dr. Pepper" launched its own advertising song "You Are Pepper".

However, compared to Coca-Cola, the products of several other companies did not become popular because of the release of advertising songs.

The reason is mainly because it doesn’t sound good.”

Hearing this, Li Qiang, who was sitting on the single sofa, smiled: "So, Xiao Jiang, the song you wrote must be very good?"

Jiang Shan smiled and put his hand on the Walkman: "I don't have to say this myself, it's up to you."

After seeing Li Bu's slight nod, Jiang Shan's hand pressed the music.

…

I wonder how, I wonder why;

Yesterday you told me about the blue blue sky;

And all that I can see;

Is just a yellow lemon tree

…

As a lively and cute children's chorus "lemon tree" plays...

Several comrades in the room drank a glass of refreshing lemonade to quench their thirst, as if in the hot season.

On the path outside the office, two lesbians who happened to pass by couldn't help but stop.

While listening to the music with open ears, I unknowingly approached Bu Li's office.

Li Qiang had been sitting facing the window.

While tapping his fingers to the rhythm, he silently observed the expressions of the comrades around him.

After the last song ended, Li Bu waved to the window: "How is it? Do you think this song is good?"

Outside the window, the two lesbians who had just been immersed in the music were stunned at the same time.

The next second, quickly stand at attention facing the window:

"Reporting to the chief, this... this song... this song is very nice."

"Reporting to the chief, we...we like this song very much."

"Hmm~"

After Li Qiang nodded slightly, the two lesbians quickly shrank their necks and left quickly.

At this time, Li Bu turned around and looked at Jiang Shan: "Like them, I also think this song is very nice."

…

The song title "lemon tree" has appeared twice in the history of music.

One is in 1965 and the other is in 1994.

Although the two songs have the same title, they are completely unrelated.

Jiangshan is Laoshan mineral water, an advertising song that has been transplanted from flowers to trees.

It is "Lemon Tree" released by the German group "Fool's Garden" in 1994.

Although the lyrics of this song are plain and simple, the rhythm is lively and cheerful, and the melody is exquisite and fresh.

Whether it is a solo or a chorus, it sounds like a sunny, optimistic and cheerful piece of awakening music.

Once this golden song was released, it became popular all over the world.

It has remained popular ever since and was even covered by Bay Wan singer Su Huilun with the same name.

To this day, he is still active on various online platforms.

"Reporting to the chief, this song is called "Laoshan Mineral Water", you can also call it "Lemon Tree","

Anyway, Jiangshan has the final say:

"Just think about it: Can an eye-catching advertisement, coupled with this internationally oriented English song, catch the attention of overseas audiences as soon as it is released?"

Facing Jiang Shan's question, Li Qiang was silent for a few seconds.

Although he also thinks this English song has a bright rhythm and is catchy.

But as far as the advertising industry is concerned, he is really a layman.

Could it be that I want to learn another "Advertising" course?

"I can only talk about my own feelings,"

Li Bu analyzed it one by one for Jiang Shan:

"First of all, the previous advertisement about officials in the Forbidden City is very interesting.

Personally, I really like it.

Let’s talk about this song again. To be honest, Xiao Jiang, when you leave this office, I will definitely listen to it a few more times.

As for the reason, of course it’s because I really like the feeling when listening to this song.”

"I'm not hiding anything from you," Jiang Shan said without blushing and his heart not beating:

"When I was composing this song, I felt very happy from beginning to end. I had the idea at the time that I must bring this joy to everyone who can hear this song."

"So," Li Qiang said with a smile, "you think it is very conducive to advertising?"

"Yes,"

Having said this, Jiang Shan continued to ring his Walkman: "Bu Li, listen to this song again."

After a tinkling children's song.

Li Bu asked curiously: "What kind of song is this? Although it is obviously not as good as "Laoshan Mineral Water", it is quite interesting to listen to."

"This is also an advertising song," Jiang Shan said:

"It's a song I wrote specifically for the McDonald's fast food restaurant in Hong Kong. It's currently the most popular advertising song for taxis in Hong Kong..."

During Jiang Shan's narration, several comrades in the room, including Li Bu, all opened their eyes in surprise.

It was from this moment that Li Qiang realized clearly.

The little comrade sitting in front of him, although he looks young, is already a victorious general in the advertising industry.

At this moment, Li Bu felt very gratified and assured that he could meet a veteran in advertising planning as soon as he went abroad during the reform and opening up...Victory was in sight.

"When I asked teacher He Zhanhao from Pujiang Conservatory of Music to help arrange the music, I also asked him to help find a group of children to sing this song."

"Yeah," Li Qiang was chatting happily with Jiang Shan:

"It must be very difficult to find so many children to sing an English song. Teacher He should be praised."

It was only then that several comrades in the office finally understood:

Why did Li Bu not only give Jiang Shan a pass to enter the ZN Hai office area, but also personally receive Jiang Shan in his own office?

"Isn't there another commercial that makes people want to drink water when they see it?"

Li Qiangke firmly remembered what Jiang Shan said: "By the way, have you brought those outdoor advertising drawings of yours?"

"You allow me to go back and make preparations," Jiang Shan:

"I have been busy recording commercials for "Lemon Tree" and "Rejuvenation" these days. Tomorrow, tomorrow I will definitely bring you..."

…

In the second half of 1980, several beverage and coffee vending machines appeared on several street corners in Wangfujing for the first time.

A giant Coca-Cola billboard on the streets of Yanjing is also being painted overtime.

In 1978, the huge Spring Festival couplets that had been missing for ten years appeared for the first time in Yanjing Department Store, and New Year stalls were re-established in Qianmen Square.

The people witnessed the first wave of reform and opening up in person.

At the end of 1979, a large group of curious people gathered around a Panasonic appliance display window in Wangfujing Yanjing Department Store every day.

In their view, the color TVs, refrigerators, washing machines, dryers, mini stereos, cameras, dishwashers, rice cookers, and toasters placed in the windows are a small window for them to understand foreign modernization.

But in the eyes of some leaders, they think too deeply.

Therefore, in order to maintain the image of the capital:

"Some window displays of foreign products have a very bad political impact;"

"Even if the whole country is doing advertising, the capital should not do it;"

"Do not display advertisements for foreign goods in stores in the future;"
To be continued...