In the second half of 1980, Japan announced that the country's automobile production exceeded the 10 million mark for the first time.

With a total of 11.04 million vehicles, it defeated the United States in one fell swoop and became the “number one in the world”.

Before this incident, a topic often talked about by the Japanese people and the media was "leading so and so", "breaking so and so's record", "becoming number one in the world"...

However, automobiles are the iconic commodity of industrial civilization and modern national competition.

After Japan achieved this "first" again.

NBC TV station in the United States aired a TV special titled "If Japan Can, Why Can't We?" during prime time.

The program, which lasts about two hours, talks about the industrial comparison between the United States and Japan.

The NBC host said in the program: More than ten years ago, Japan was famous for manufacturing fake and inferior products.

"Made in Japan" has become synonymous with inferior goods for a while.

Today, "Made in Japan" has become synonymous with high quality.

Cheap and beautiful Japanese goods are widely loved by American people.

However, many companies in the United States are in trouble because of the aggressive Japanese companies...

same time period.

In Wenzhou in Zhejiang Province, Chaoshan in Guangzhou, and the Pearl River Delta, more and more township factories are showing vitality beyond imagination.

Small hardware, small chemicals, small plastics, small textiles, small processing... small commodities can be found everywhere in the world.

Some of these commodities are processed and produced by rural enterprises, and some are imported directly from outside.

Since 1979, there has been a smuggling frenzy in Leqing and Cangnan areas.

Overseas clothing, small household appliances, small hardware...daily necessities that I have never seen before.

Contraband trading markets were set up directly at some remote small docks.

At its peak, there were dozens of smuggling ships anchored here every day.

The local government did not hold the public accountable and simply closed its eyes.

It was not until the smart and studious locals dismantled and analyzed these simple and easy-to-learn smuggled goods.

Even production machinery from overseas was brought privately.

After that, people in inland areas were still watching the small restaurants of self-employed people.

Some coastal areas have completed their own primitive accumulation from gray to light.

Of course, the fragrant gray income zone is still expanding...

…

at the same time.

Yanjing City, the entrance to a small warehouse of the Chinese Academy of Sciences.

Chen Chunxian was shaking hands warmly with 14 colleagues from the Institute of Physics, Institute of Electronics, and Institute of Mechanics.

Two years ago, nuclear fusion expert Chen Chunxian built China's first tokamak device (nuclear fusion reactor).

And created my country's first nuclear fusion base in Hefei.

Since returning to China from visiting and studying in Silicon Valley, Route 128, Boston.

He has called on many occasions on various occasions: China should also have its own Silicon Valley.

Let those sleeping in the laboratory

Scientific and technological achievements are transformed into commodities with market value.

In Chen Chunxian's plan, his current workplace, "Zhongguancun," was circled as the location for the realization of "China's Silicon Valley."

Later, with Chen Chunxian running around, his superiors allocated a small warehouse in Zhongguancun to him.

Since then, China's first private technology sales department, the Advanced Technology Development Service Department of the Yanjing Plasma Society, was born.

The famous Zhongguancun finally welcomed its first enterprise to enter the city.

Although Chen Chunxian, who was not good at management, failed to make his business bigger and stronger.

However, he single-handedly leveraged China's high-tech industry.

…

At this moment, Liu Chuanzhi was visiting Chen Chunxian's small warehouse.

Comrade Jiang Shan was sitting in ZH Hai's office, looking at a pile of advertising design drawings on the coffee table with the two leaders, Li Bu and Lu Bureau.

"I already……"

Looking at the advertising design that he had never seen before, Li Qiang hesitated and said:

“I really can’t imagine what it would be like if a bunch of ads like this were put together.

But what is certain is that after this, most people in Japan should know that there is a kind of mineral water called Laoshan."

"I can't even find the adjectives,"

Lu Xuzhang was still looking at each one carefully. He had to adapt to Jiangshan's marketing routine as quickly as possible:

"But you are right. If you do this, the major cities in Japan should all know the name of Laoshan mineral water."

Hearing this, Jiang Shan took out a stack of photos from his bag.

"Two heads, if you want to know what happens after these advertisements are released, you can refer to these photos first..."

After handing over a photo, Jiang Shan pointed at the photo and said:

"This is an outdoor advertisement I designed for the McDonald's fast food restaurant in Hong Kong. You see, it has now become a reality.

There are also these pictures, which are outdoor advertisements I designed for a hair dye factory in France when I was competing in New York."

Two months ago, Jiangshan received the McDonald's Avenue check-in photo from Huang Zhan.

After that, Chen Zichao from New York also sent him several photos of L'Oreal's hollow billboards standing on the beach.

After watching each of my design drawings come to fruition.

Jiang Shan, who was in an extremely happy mood, was showing his successful cases to the leaders in the hope that two outsiders would adopt his work.

After all, what is sitting in front of him is not L'Oreal and McDonald's, which have been involved in advertising for many years.

Sure enough, after seeing Jiangshan's finished advertisement.

The two leaders immediately had a more intuitive understanding of advertising design.

“Is this the billboard you’re going to use to earn back that dollar?”

Lu Xuzhang looked at the photo in his hand: "Why are the colors different in each photo? Is it because of the lighting?"

"It's because of the natural light," Jiang Shan said, "Look around the billboard. Is it exactly the same as the scenery behind it?"

"Hey!"

"This is interesting!"

"This zebra crossing in Xiangjiang is also very interesting..."

"And this teapot street lamp. If it weren't for the pedestrians standing next to it, I would have thought it was a scene from a fairy tale."

"It seems that your customers are very confident in your work."

“The purpose of advertising is nothing more than to let the masses know about and buy your products,”

At this moment, Jiang Shan's expression was sincere and his eyes were clear:

"You can tell whether my advertisement is attractive or not at first glance, so they will accept my design plan."

"That makes sense,"

Li Qiang said: "As for advertising, if no one even sees it, there is no point in promoting it.

Although I don’t understand advertising, these designs by Xiao Jiang are very attractive to me..."

After saying this, Bu Li glanced at the two staff members sitting aside.

After seeing that the other party nodded in agreement, he patted a pile of design drawings on the table.

"Okay, I have the final say on all these advertisements," Li Qiang said:

"Xiao Jiang, by the way, please leave me these photos of you, so that my old subordinates can open their eyes."

"okay,"

Jiang Shan smiled and said: "You can use it, and when our Laoshan mineral water advertisement is launched in Japan, you can also give me some photos to see."

"no problem."

During this meeting, neither party mentioned Yu Sigui's Dadi advertisement, and the conversation was very pleasant.

However, these real-life pictures of Jiangshan have indeed deepened Li Qiang's trust in him.

"I see you brought a lot of glass bottles here. Why, are they also advertisements?"
To be continued...