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Chapter 437 Advertisements that become more popular as time goes by(1/2)

In 1917, the Bank of China opened a branch in Xiangjiang.

The first manager was Pei Zuyi, the father of the famous architectural designer I.M. Pei.

After the founding of the People's Republic of China, Duke Zhou immediately issued an order to the Bank of China's office in Hong Kong to "protect national property and wait for acceptance."

So soon, the offices of Heungkong China Resources were moved into the Bank of China Heungkong Branch building with the slogan "Long Live China" hanging.

In 1979, after the promulgation of Document No. 50 targeting reform and opening up.

The atmosphere in Xiangjiang China Resources immediately became tense.

By late October 1980, the conference room of China Resources Corporation was brightly lit almost every night.

A large number of documents sent from the mainland requesting cooperation and assistance kept them busy.

What was originally a sole import and export business was broken up and diluted.

It also has to help the mainland cultivate a large number of trade talents.

In 1980 alone, more than a thousand cadres from the mainland were sent to study at China Resources.

In fact, this is nothing, after all, who didn’t learn it bit by bit?

But the biggest headache for China Resources is that even though all the experience gained has been revealed, there are still some people who refuse to listen.

For example, product transportation.

It is stipulated that a ship can carry 200 pigs, but some people in the mainland just packed 400 pigs in order to save freight.

As a result, after the pigs arrived in Xiangjiang, there was only one survivor left.

Not only did I not save a penny, I also lost two boatloads of pigs.

You said this was a big deal, but I don't know if the cadre who pretended to be a pig was dealt with later.

Ordinarily, this thing that does not follow the rules must be severely punished!

same,

While China Resources was working all night, the conference room of Pujiang Light Industry Bureau was also brightly lit.

For a moment, Ersheng was lucky enough to be able to sit in the same room with several big bosses, and felt that his death in his previous life was so worth it.

Needless to say, Mr. Zhuang, Jiang Shan recognized him as soon as he entered the house.

But he really didn't expect Mr. Qian's arrival.

Like Lu Xuzhang, Qian Zhiguang handed over all of China Resources' business and returned to the mainland after the founding of the People's Republic of China.

From the moment he took office as the leader of the Ministry of Textile Industry, Mr. Qian has been on the front line.

The first is the revitalization of the textile industry in various provinces and cities.

Then in order to develop China's textile and chemical fiber industry, let the people get out of the predicament of difficulty in dressing as soon as possible.

This leading cadre who is known as "the pioneer of China's textile and chemical fiber industry", after Duke Zhou said, "Unless you can produce 1 million tons of chemical fiber, you will not be allowed to meet Marx."

With a bold order, Qian Zhiguang's dormitory can be found at every construction site of large chemical plants in Pujiang, Tianjin, Sichuan, and Liaoning.

A 70-year-old little old man just set off the momentum of thousands of troops.

After ten years, Deliang was finally no longer a rarity.

It has also allowed China's chemical raw materials to flourish in various industries, directly reducing the production costs of a large number of goods...

As a result, such a leading cadre did not move out of the 20-square-meter alley house in Yanjing until the moment of his death.

Even the furniture wrapped in tape in the house is from the national distribution with numbers from the 1950s.

For a moment, Jiang Shan looked at Mr. Qian silently.

Think of a shopping mall boss like Mr. Qian who has seen the colorful world overseas and handles a large amount of China Resources Capital every day.

He would decisively return to the mainland as soon as possible and continue to fight for the construction of the four modernizations of New China.

Thinking again about himself who usually loves to take advantage of the public, Jiang Shan decided... decided...

Forget it, let’s not decide yet.

Therefore, not everyone can achieve the words "breeze on one's sleeves and selfless dedication".

Not to mention a patriotic industrialist like Zhuang Shiping who devoted his whole life and would rather let his son drive a taxi than donate 200 billion yuan to the country.

"So you are the mainland advertising designer that Director Lu has always recommended?"

Zhuang Shiping looked at Jiang Shan curiously: "You are actually younger than I thought."

"How old is this young man?" Qian Zhiguang had already paid attention to the only young man in the room.

"Xiaojiang is 25 this year,"

Xu Muchun would now act like a grown-up parent: "I belong to the monkey."

"Oh~" Qian Zhiguang nodded: "They said you are good at shooting commercials?"

"It's okay," Jiang Shan said: "It's mainly because I like to think about this matter."

Zhuang Shiping continued to be curious: "What advertisements have you filmed before?"

"Hey, that's a lot," Jiang Shan thought for a while:

"Like White Rabbit toffee, White Cat washing powder, Chinese pencils, Uni-President matches."

Every time Jiang Shan said something, Xu Muchun nodded.

But when Zhuang Shiping, who was sitting over there, heard this, he thought, aren’t these all domestic products?

"No? Didn't you say...you also helped Japan's Bank of Tokyo do advertisements?"

"What do you mean?"

Jiang Shan suddenly caught a glimpse of Lu Xuzhang's encouraging eyes at this moment, so he was no longer humble:

"I did help the Bank of Tokyo plan an advertisement. At that time, their request was to target Japan's Sumitomo Bank."

It's really him. Zhuang Shiping looked at Jiang Shan in disbelief: "In addition to this advertisement, what other works do you have abroad?"

"That's a lot,"

Jiang Shan continued:

“L’Oréal in Paris, Kao in Japan,

Earlier, I helped plan a public service announcement for TV Tokyo.

By the way, there are also the recent McDonald’s advertisements in Hong Kong and Japan.”

Just halfway through listening, the expressions of Zhuang Shiping and Qian Zhiguang became more and more surprised.

I will listen to this again,

"Have you done advertising for Xiangjiang?" Zhuang Shiping suddenly thought: "Isn't it the McDonald's Avenue?"

That’s a big deal!

"You're right," Jiang Shan said without missing a second, "That's what I designed."

Tick ​​tock tick tock…

The living room was quiet for a while, and Lu Xuzhang looked at Zhuang Shiping's reaction with satisfaction.

"Young man is quite outstanding," Zhuang Shiping looked at Jiang Shan:

"I've always been fascinated by the Bank of Tokyo's advertisement that defeated Sumitomo Bank. I didn't expect it to be the work of our domestic designers."

I have been listening to Zhuang Shiping nagging about this matter for the past two days, and Lu Xuzhang has become more and more interested in this advertisement.

"Xiao Jiang," he looked at Jiang Shan and said, "What exactly is this advertisement that Director Zhuang is talking about? Can you see it?"

"Don't tell me," Qian Zhiguang was also curious: "I'm starting to get interested."

"Xiao Jiang," Xu Muchun asked quickly: "Do you have any of these?"

"Pujiang really doesn't have the finished film of the advertisement. It was commissioned to be filmed and produced by the Japanese company Dadi."

Jiang Shandao: "But I have a sample for advertising. If you want to see it, I will go home and get it."

"Do not bother,"

Lu Xuzhang suddenly had an idea: "It will be fine now. Let's just go to your house and take a look."

"Ah~"

When Jiang Shan heard this, he was stunned: "Come to my house?"

"What?" Lu Xuzhang: "As your old leader, I can't go to your home anymore?"

"How can that be possible?" Jiang Shanxin said that you should have said it in advance: "It's not too late for me to give you a warm welcome."

"Then let's set off quickly," Zhuang Shiping stood up and said, "It's just right, I haven't seen what the advertising sample looks like."



Two black Pujiang cars followed Jiangshan's Delica, one behind the other.

When the three cars parked along the side of Anhe Street, the neighbors coming and going couldn't help but take a few more glances.

"Pay attention to the steps and avoid the bicycles in the aisle in front..."

Jiang Shan led several veteran cadres and moved forward.

When he reached the door of his house, he howled loudly and invited all the family members in the house to come out.

"Dad, mom, second brother and second sister-in-law, these are from the city... department..." For a moment, Jiang Shan didn't know how to describe it.

"You are Jiangshan's parents, right?"

Lu Xuzhang smiled and said: "We are all leaders of Jiangshan, and we came here specifically to see everyone today."

"Ouch, yo,"

No introduction is needed at all, Father Jiang has already seen it:
To be continued...
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