The famous animation wall of Oriental Metropolis Newspaper.

During this period, I am entering into re-creation.

Reporters from "Oriental Metropolis Daily" wearing red vests.

The classic news reports of "Oriental Metropolis Daily" are being reported to the people of Pujiang in the form of cartoons that recreate memories.

At this moment, Comrade Jiang He stood in front of the last mural.

I am skillfully adding color to an advertising picture of "Celebrity New Year's Greetings Wall Calendar".

There is a large collection of cartoon portraits of 12 celebrities, smiling and holding up a banner that reads "Great luck in the Year of the Rooster, and a great New Year greeting on the calendar."

Among the people coming and going on the roadside, many comrades have already gathered around to visit.

"Jianghe..."

While Jiang He was intensively describing and rewriting, photographer Zeng Yi ran over from the newspaper office:

"The Advertising Department seems to be holding training classes again. Let's go and have a look."

Jiang He, who was as motionless as a mountain, did not even shake the brush in his hand: "If you don't go, they are in class, why are we joining in the fun?"

"I heard that today's class is photography." Zeng Yi had long wanted to take classes in the advertising department.

"Photography class?"

"hold head high,"

While he was talking, Zeng Yi was already helping Jianghe collect the beach:

"Let's go Jiang He, that's your brother's territory. If you don't go, I'll be embarrassed to go in."

Just like that, after a good afternoon, Jiang He was dragged to class by Zeng Yi.

…

In the advertising department located on the first floor of the newspaper office, the four walls are filled with information and photos related to advertising.

The office was originally transformed from a classroom, and there is always the randomness of going to class.

No, at this time, Changjiangshan, the Advertising Department, was standing in the front and carrying out teaching activities in a decent manner.

"In other words, we can divide the promotional video into three parts: prologue, process, and ending.

If you want to better capture the audience, then you must pay attention to the prologue.

Otherwise, no matter how wonderful your subsequent shots are, the audience will not be able to wait for that step.

Maybe they had already changed the channel earlier..."

Jiang Zhuangzhuang, who was holding his notebook, immediately thought of one word: "Observation rate."

"That's right,"

Jiang Shan turned around and wrote three words on the blackboard:

“For us advertisers, the retention rate is the central idea.

So for a film or a promotional video,

How do we capture the audience and make them look forward to it?

This is the fancy editing we are going to talk about today..."

After that, Jiang Shan wrote on the big blackboard:

"Quick cuts with special sound effects", "flash stitching of wonderful pictures", "surprised pictures of the audience seeing mysterious stars", "rehearsal clips of good singing and dancing"...

"In short, within a very short period of time," Jiang Shan knocked on the blackboard:

"It gives the audience in front of the TV an impression of a dazzling array of exciting content."

"I'll show you everything in advance,"

At this moment, Jiang He, who was sitting below, spoke: "But I will only show you a little bit of each item."

Ding Lingling: "From the very beginning of the promotional video, the scene has been fast-cut."

"One more important thing,"

After affirming the comrades’ speeches, Jiang Shan added:

“The subtitles and voice-overs that keep popping up are also a good preview.

But the content selection in this area is very important.

Of course, I believe this will not be a problem at all for you comrades who play with pens..."

Jiangshan has been paying attention to the popularization work in this area since the advertising of Kejianke.

Under his hand-in-hand cultivation, Jiang Zhuangzhuang and Ding Lingling grew stronger before their eyes.

While he was editing the behind-the-scenes of "Pujiang Spring Festival Gala", Jiang Shan gave them some tips on video editing.

After the small class, everyone finally turned their attention to the new photographic equipment on the table.

Since newspapers were allowed to start commercial advertising business, their economic benefits have been greatly improved.

Many units are the same as Oriental Metropolis Daily.

As soon as I reaped the profits, I added a lot of photographic equipment to the unit.

At the same time, the first color TV live broadcast truck independently produced in my country also drove into Pujiang TV Station with great swagger.

In this way, the tricks that can be played in the future will surely become more and more varied.

…

While Jiang Shan was going about his business in Pujiang, Yu Sigui in Tokyo was also living a very fulfilling life.

I just finished working on the McDonald’s animated star commercial, and now I’m in the middle of intense rehearsals for “Super Transformation”.

After Boss Yu made a promise that everyone would share in the bonus.

Throughout the last two months of 1980, all employees of Dadi Company pounced on it.

Even a person working in logistics showed unprecedented enthusiasm.

Just kidding, there are only about 10 people in Dadi Advertising.

Rather than saying it is a company, it is more appropriate to say it is a studio.

If you can really get a million-dollar bonus, then everyone will get a lot.

As for Yu Sigui, everything he should have earned has already been earned.

It's better to use the last two months to fight for a championship and get a good opportunity to be famous.

At this meeting, the living room that had been vacated long ago became a temporary rehearsal venue for everyone.

In order not to be exposed in advance, the floor-to-ceiling curtains were drawn tightly every day.

No need to explain at all.

Regarding the program planning that came from Jiangshan.

Including Yu Sigui's parents, everyone in the company believed it 100% the first time they saw it.

As long as they can restore it one by one, then the million-dollar bonus will definitely not be lost.

…

Among the many winning works of "Super Transformation".

Jiang Shan specially selected a work for Mr. Yu that was neither disgusting nor perverted, nor too difficult.

The most important thing is that this is an entry that will definitely win the championship as soon as it appears.

…

Since Dadi advertised and started training, Yu Sigui has to call Jiangshan every three days.

"I can't take it anymore,"

At this moment, Miss Yu’s voice came from the phone again:

"The dances I have danced in 27 years are not as much as the dances I have danced recently."

"Otherwise you think that money is so easy to get?"

Jiang Shan, who was leaning on the sofa and running around, was staring at "The Garrison Suicide Squad" on the TV:

"This is good for you. Think about it now, how many people in Japan are preparing for this show?

But how many will win the prize in the end?”

"That's true," Yu Sigui on the other end thought about it, "I feel much better after hearing what you said."

"Are you feeling comfortable?"

"Oh, by the way, how's your clothing deal going?"

"It's over now,"
To be continued...