Tokyo, Dadi Advertising Company.

After two months of group dancing, Dadi Company's collective concept has indeed become stronger.

In a planning room on the second floor, the newly established BMW planning team is having heated discussions.

Although behind the company, there is an invisible planner operating secretly.

But Dadi employees, who are constantly doing small business on weekdays, also have to make all the preparations they need to do.

In this way, once the advertising plan is received, they can start production immediately.

In the planning room at this moment, a business analysis of the agency brand is being carried out.

According to the practice of advertising companies, before promoting a brand, it is necessary to have an in-depth understanding of the company's brand advantages.

"Based on the information BMW submitted to our company,"

The planning manager stood in front of the whiteboard and introduced:

"Although their registration year does not seem to be earlier than that of Benz, if there were no BMW, there would be no subsequent Benz."

"Um?"

Yu Sigui, who was just about to lower his head and take a sip of tea, obviously didn't understand what he said: "What do you mean? Did you forget to register BMW before?"

"It's not that simple,"

The planning director introduced seriously: "Speaking of which, I first want to introduce a gentleman named Otto.

Mr. Otto, who created the world's first four-stroke engine,

He is also the only famous inventor who caused Germany to issue two commemorative stamps.

According to BMW information, there were two young designers in the engine manufacturing plant founded by Mr. Otto at that time.

One of them is called Daimler, the other is called Maybach..."

These two brothers were the founders of Mercedes-Benz and Maybach.

Everyone in the world knows that BMW and Mercedes-Benz have been in love with each other for many years.

Little did they know that they were once melons on the vine.

Daimler, the main founder of Mercedes-Benz, is actually Otto's most beloved disciple.

"And the son of Mr. Otto, the father of the four-stroke engine,"

The planning director said clearly: "That is the future founder of BMW, Mr. Alto Jr."

"So that's it..."

Mr. Yu nodded, but immediately felt something was wrong.

She vaguely remembered Jiang Shan once mentioned to herself:

"No, why did I hear that the world's first car was built by Benz?"

"that is because,"

The planning director looked at the information and said: "The engines originally produced by the Otto family were all used on aircraft.

After taking over the engine factory left by his father, Mr. Alto Jr. built a biplane that shocked the world when he was 27 years old.

After that, not only did he open a flight school, but he also founded the Otto Aircraft Factory.

After the outbreak of World War I, Otto began to produce aircraft for the German army..."

Speaking of which, it can be regarded as a "good opportunity" for my debut.

It's a pity that Otto is a man in science and engineering. He only knows how to make airplanes, not business.

Even though a good opportunity has come to his door, he still doesn't know where to start.

Later, due to poor management, the Otto Aircraft Factory was acquired by Bavaria.

"At this time, the company's name was changed to BFW,"

The planning director pointed to the whiteboard behind him:

“After the end of World War I, the Treaty of Versailles that was signed contained this provision:

The German army was not allowed to organize an air force, and military aircraft were also not allowed to appear.

As a result, BFW will no longer be able to produce aircraft engines for the German army.

So, they continued to look for partners.

Until the Bavarian Aircraft Factory became the Bavarian Automotive Engine Factory.

In other words, BFW eventually became today's BMW.

Before that, Benz had already built the world’s first car.”

"Now I understand,"

Yu Sigui nodded: "The relationship between BMW and Benz is actually the relationship between master and apprentice, father and son."

The planning director added: "Including Mr. Maybach."

"Fine,"

Mr. Yu smiled: "It sounds quite interesting.

However, we only occupy BMW's side now. According to BMW's main models next year..."

As soon as he said this, the phone on the conference table rang:

"Mr. Yu, I have your long-distance call. Do you want to get you into the planning room?"

"Long distance?" Yu Sigui thought for a while: "Okay, you can come in."

Soon, Jiang Shan's voice came from the phone: "Hello, it's me."

"I guessed it was you..."

As soon as Yu Sigui heard the first sentence, he turned his swivel chair sideways.

While his fingers were wrapped around the phone cord, it slowly started to dangle.

For a moment, the entire staff in the planning room fell silent.

"Laoshan mineral water bottle?"

As soon as he heard that Jiang Shan was here to talk about work, Yu Sigui got into working mode in a second:

"Why are there mineral water bottles? Isn't this a car advertisement?"

"Don't ask so much first,"

At the Guangde County post office closest to Siting Village, Jiang Shan was holding the phone and explaining:

"You can give BMW a call later and ask.

If they agree to have mineral water bottles appear in advertisements,

Just help them design an advertisement that surpasses all Japanese car brands..."

"Can you say that again?"

Yu Sigui thought he had misheard: "A car advertisement that surpasses all brands?"

As soon as she said this, the employees next to her looked over.

There was a surprised expression on every face.

Although I knew the person on the other end of the phone was a powerful person, he didn’t seem to be that cruel!

"Japan,"

Jiangshan emphasized: "I'm talking about all Japanese car brands."

"That's a big deal,"

Yu Sigui didn't even see it before he got excited: "Besides, isn't this the effect they want?"

Not to mention BMW, who among the foreign car companies today doesn’t hate Japan?

"Then you will know what to say soon, right?"

"Don't worry, just wait for my good news."

"That's okay,"

Since the phone in the village cannot make long distance calls, Jiang Shan can only go to the post office in the town:

"It will still be this time tomorrow, wait for my call."

…

After hanging up Jiangshan's phone, several employees in the planning room watched as Mr. Yu walked out quickly.

Not long after, the BMW team in Japan received a call from Dadi Advertising.

"Mr. Smith, I really want to congratulate you,"
To be continued...