Han Sanping did not agree to Lin Shu's request in the end, but he did not refuse it either.

What he meant was that after the film passed review and received the Dragon Award, Lin Shu could start promoting it online in this way. In early January, they would decide when to release it based on the results of the publicity.

This method is very practical. If the publicity effect is not satisfactory, China Film will not suffer any losses. However, if the publicity effect is overwhelming, it is not impossible to directly arrange for Lin Shu's film to be released. After all, China Film still controls the country at this time.

Most cinema chains.

Lin Shu agreed to the plan, knowing that this was the best result he could achieve. With the endorsement of China Film Group and Han Sanping's name as producer, The Study in Scarlet only took half a month to pass the review.<

/p>

Although this is already very fast, the time has also arrived on December 23. There are only eight days left in the promotion period. What can Lin Shu do to give a satisfactory promotion result?

……

In the early morning of the 24th, Lin Shu used circumvention software to log into his YouTube account.

Lin Shu's predecessor, as a native Shanghainese, was exposed to many new things and had already researched some foreign websites, but this research was limited to web surfing.

As a directing student, he used to share some short self-filmed videos on his YouTube account, so he also has tens of thousands of fans.

After successfully logging into the account, Lin Shu uploaded a promotional video he cut out about Detective Sherlock. The dubbing part was naturally in pure English, and the cut content was the opening serial murder report, as well as Sherlock and Hua.

The student’s first meeting reasoning was condensed into two minutes.

After the original Sherlock aired, the lead actor became famous in Europe and the United States in just 20 minutes. Now Lin Shu only hopes that his trailer can be half as powerful as the original.

After sharing, Lin Shu logged out of his account and took a rest. Building momentum through the Internet is a very necessary link. These days, Chinese people are still very willing to believe that the moon abroad is rounder.

As long as the number of views is slightly higher tomorrow and the day after tomorrow, Lin Shu can directly put the promotional video into the domestic portal website. He has already thought of the title and called it: Shocking! This video has received hundreds of millions of views on the Internet!

Clickbait is still very useful at this time. As long as there is a little success abroad, you can magnify it ten times in China.

Didn’t a certain female star bring a photographer to a red carpet abroad and walk on the red carpet for dozens of minutes, taking enough photos before leaving?

In the end, when he returned to China, he issued an announcement and described himself as an international ice player. Compared with this kind of operation, Lin Shu was extremely thin-skinned.

At 10 a.m. the next day, Lin Shu asked the hotel waiter to bring breakfast to the room, and then logged into his YouTube account again, wanting to see the results of the past few hours.

"1,2,3...6,6 digits, 500W views!"

Lin Shu put down the steaming steamed bun at his mouth and carefully looked at the information displayed on the computer interface again. It was confirmed, 500W views, 100W shares, and 1W comments.

This trailer cannot be considered a success, but a huge success!

Lin Shu quickly clicked on the comments, and the top comments were: 'I want all the information about this man within today!', 'What is this, a new version of Sherlock Holmes?', 'This Sherlock is so sexy!'

Enough, these are completely enough! Lin Shu responded to several popular comments, all of which were: This is a movie made in China, adapted from Sherlock Holmes. I am the director and actor Lin Shu!

After replying to the message, Lin Shu quickly clicked on several video websites with the largest traffic in the country. Just like last night, he uploaded promotional videos on these websites.

The 24th was Wednesday, and for the next few days, Lin Shu stayed in the hotel room. All he did was keep building momentum online. Fortunately, he learned how to edit short videos before he was reborn.

Under his operation, many 20-second and 30-second movie promotional videos were edited. These short videos were posted by Lin Shu on QQ space, and he also spent a little money to help people forward and spread them.

Before WeChat appeared, QQ was the most used social software among Chinese people, and its users were mainly young people.

Traffic fees are still very expensive nowadays, so Lin Shu edited the promotional video into a short video. The titles are all shocking! This video has received hundreds of millions of views on the Internet!

……

After two working days, one weekend, and four full days, Sherlock became popular all over the Internet like a prairie fire.

Fortunately for the office workers, they can tell that this is a new way to promote the movie. They just feel that watching the trailer is not bad, and they can go and watch the movie when it is released.

But Sherlock is really popular among the student community. Almost all of them are talking about who plays the role of Sherlock. Some student netizens with great abilities even found photos of Lin Shu when he was in high school in Shanghai!<

/p>

There is no way, young people more or less have some secondary diseases. The character of Sherlock is cold, abstinent, high IQ, high-functioning anti-social... These characteristics accurately hit the excitement points of male students, and Lin Shu's

The appearance directly conquers the aesthetics of female compatriots.

For a time, the entire Internet was discussing Sherlock. What's more, new Internet terms were created from these promotional videos. For example, 'Watson: We went to see a house just after we met?' Sherlock:

Stop talking. Once you open your mouth, the IQ of the whole street will be lowered by you!'

All the signs on the Internet point to one point: Lin Shu is famous and his publicity has been a great success!

On the morning of Monday, the 29th, Lin Shu, who had been staying in the hotel room for five consecutive days, received a call from Han Sanping.

"Sherlock is a hit, and so is your movie! There was no movement the past few days, and I thought you had given up, but then your kid suddenly came to me like this!"

"Third Master, I made you laugh with just this little cleverness of mine..."

"It took 4 days to become popular all over the country. You tell me this is clever? Don't be humble. You did really well this time. Come to me directly now and let's talk about the release date!"

After Lin Shu hung up the phone, he did not leave immediately. Instead, he went to the bathroom first to protect his personal image. He had been busy interacting with netizens online for the past five days, and he didn't even have time to shave.

After dealing with the image problem, Lin Shu picked out a formal suit, put it on, left the hotel, hailed a taxi, and went straight to China Film Studio.
Chapter completed!