Chapter 25 Publicity before release
Before a movie is released, publicity is essential.
In the next few days, Han Sanping assigned a group of people to Lin Shu to continue the online publicity.
With help, Lin Shu no longer has to face the computer and interact with fans all day long. He can now add the release date of A Study in Scarlet at the end of the promotional video.
As time goes by, the emotions on the Internet are getting higher and higher as Lin Shu predicted. After two weeks of fermentation, netizens' enthusiasm for the study of scarlet characters has reached its peak.
I believe that when the movie is actually released, the box office results after this power is realized will definitely satisfy Lin Shu.
……
On January 16, while Lin Shu was instructing his men to continue building momentum for the movie in the post bar and Tianya Forum, Han Sanping suddenly called.
"Xiao Shu, come over to China Film Group Corporation. I have arranged for you to be interviewed by some entertainment journalists to promote the film."
"Interview? Okay, I'll be right over!"
Lin Shu was also an experienced actor before he time traveled in his previous life. Although he is not as famous as those young freshmen, top-notch and famous, he has still been interviewed by several people.
A promotional interview like this is nothing more than selling your personality, talking about your ideals, and singing a high profile!
Since Lin Shu lacked basic popularity before the online promotion, he was basically an amateur, so China Film did not arrange for him to do road shows.
However, thanks to the teamwork of the film promotion team, the momentum on the Internet became more and more fierce, which made Han Sanping feel that he could add more fire before the film was released, so he quickly arranged an interview with Lin Shu.
After arriving downstairs at China Film Studio, Lin Shu found Weng Li, whom he had met twice before, waiting for him at the door.
When the other party saw Lin Shu appear, he hurriedly ran forward to greet him. When he saw Lin Shu, he kept talking like a machine gun.
"Director Lin, Director Han asked me to pick you up downstairs. After the meeting, the media will ask you a few questions that have been set in advance. Take a look and I have listed them for you."
Taking the A4 paper from the other party, Lin Shu briefly browsed through the questions listed above and the reference answers.
The first question at the beginning: Why did you make this movie? The answer: To pay off your father’s debt...
When Lin Shu saw this, he could basically guess the tone of the entire interview, which was nothing more than misery and filial piety.
This kind of character is still very popular nowadays, especially in singing talent shows, there are always a few contestants who follow this kind of script.
But with this kind of persona, it would be inevitable that someone would dig it out and use it as a joke in the future. Lin Shu didn’t want to make himself the fodder for station B in the future.
"Manager Weng, do I have to answer the question according to the answer above?"
Weng Li was obviously stunned for a moment. In his opinion, Lin Shu was a relatively talented new director, so he would be at a loss when faced with such an interview where he could easily say the wrong thing.
Then just give yourself an answer and he will just follow what he says. Why are there still doubts?
"Well, Director Lin, I thought that you have no experience in this area, so I gave my own suggestions..."
"Manager Weng, let me tell you about this personality issue."
Lin Shu put his hand on Weng Li's shoulder familiarly, and while walking inside, he shared with him his future character design routines.
"So when it comes to the character of a good man and the character of a highly educated man, you must not touch it. Whoever touches it will die! Like the filial son you set up for me, with a miserable character, although there is no risk of landslides, if it is picked up by netizens
If you reveal my family background, it will only have the opposite effect on publicity!"
"Ah, yes, yes!" Weng Li nodded in response, but what he said aroused Lin Shu's sideways glance. Why did he still curse when we were having such a good conversation?
"Director Lin, I feel like I understand it completely! What about this interview?"
"As for the interview, if Manager Weng trusts me, then let me do my best!" Lin Shu said confidently.
The routines of entertainment reporters from more than ten years ago were not difficult at all for him, who has been impacted by the impact of big data on the Internet.
"I believe, now I fully believe in your ability, Director Lin. Then when the interview is over, please take the time to have a chat with me about this character."
In addition to being in charge of film distribution, Weng Li also served as the external press spokesman at China Film.
Lin Shu's words today were like opening a window to a new world for him. The world outside the window made him feel that he had benefited a lot from just a glimpse.
But after thinking about it carefully, Weng Li felt confused again, feeling that there was always a layer of window paper blocking his sight.
In order to thoroughly understand the character design, Weng Licai wanted to wait until Lin Shu's interview was over before learning from him.
"It's easy to talk. If Brother Weng is willing to be my friend, then don't talk about taking time. I will come to you after the interview is over. Now let's get down to business first!"
Weng Li's status in China Film Group is not low, and Lin Shu's cooperation with China Film Group cannot be just once. There is nothing wrong with making friends with him in advance.
The other party also took the initiative, and after Lin Shu called him Brother Weng, he also took the initiative to recognize the title.
"Ah, yes, yes! Brother Lin, please come this way."
The two walked into the elevator side by side. After going upstairs, they went directly to the press reception room specially prepared by China Film Group.
When Lin Shu opened the door and came in, he saw Han Sanping already sitting in seat C, chatting and laughing in front of more than a dozen entertainment reporters.
Originally, according to Han Sanping's level, there was no need to come out to answer reporters' interviews. His appearance today was purely to support Lin Shu.
It can be seen from this treatment that Han Sanping attaches more importance to Lin Shu than Ning Hao, who made "Crazy Stone" back then.
"Hello everyone from the media!"
When Han Sanping saw Lin Shu enter the door, he stood up and signaled that he had something to say. After he calmed down, Han Sanping pointed to Lin Shu and said.
"This is the talented director I just told everyone, Lin Shu!"
The spotlight turned in the direction pointed by Han Sanping. This short time switch gave Lin Shu just time to strike a photogenic pose.
"Director Lin, look here!"
Lin Shu never received popularity as an actor in his previous life, but he enjoys it as a director in this life.
However, considering that he also starred in A Study in Scarlet, being bathed in the spotlight today can be regarded as satisfying his vanity as an actor across time and space.
After Lin Shu contributed a few portrait photos, he walked to Han Sanping's side under the leadership of Weng Li.
"I did a few screenings for the movie, and the response was very good. When faced with questions, you speak freely and boldly!"
Han Sanping whispered to Lin Shu, he was not unprepared during this period. The success of several screenings increased his confidence in the movie, which is why he ended up supporting Lin Shu today.
After seeing Lin Shu nod, Han Sanping raised his hand to indicate to the media that he wanted to speak.
"Dear friends from the media, China Film's new film Sherlock, which will be released on the 23rd, is directed by Lin Shu, who is sitting next to me. Now, let Director Lin introduce us to the film!"
Han Sanping believed that the name "Study in Scarlet" was not conducive to publicity, so after the last discussion, he wanted to change the name of the movie. At Lin Shu's suggestion, the name Detective Sherlock was directly recognized.
Chapter completed!