After the third week of a movie's release, the distribution company can basically predict its final box office performance.

This is not because there is any problem with the release cycle of the movie, but because the domestic copyright awareness is not mature enough in 2009, and most movies can already find resources online in the third week of release.

It is absolutely impossible for a movie to be released from the Spring Festival and stay in the theater for three months like it will be in the next 23 years.

This problem is not something that Lin Shu can solve. All he can do is to try his best to increase the box office through publicity in a limited time.

If you want the box office to rise, you can't let it fall off a cliff. Whether a movie's box office trend is healthy depends largely on word-of-mouth fermentation.

Word-of-mouth represents the audience's recognition of you. The higher the recognition, the better the reputation and ratings will naturally be. A large number of netizens will choose whether to buy tickets to watch a movie based on its ratings.

At present, Detective Sherlock has received a high score of 9.2 from Douban due to spontaneous comments from netizens.

This rating is not yet stable enough, and may fluctuate in decimal points over time, but generally speaking, netizens’ recognition of Detective Sherlock is quite high.

A score of 9 or above is already considered a classic film and television work. The score of "Red Cliff", which was released earlier, has now dropped below 7.

From this point of view, netizens’ evaluations are still very pertinent.

……

Shanghai, media meeting.

Wang Kai and Zhang Songwen sat on both sides of the table, responding to questions from the reporters in front of them from time to time. The person sitting in the middle to accept the interview was naturally Lin Shu. As the leading actor and director, he should be responsible for this meeting.

main firepower.

"Director Lin, as a Shanghainese, why would you make such a movie?"

"The fact that I make movies is not necessarily related to where I am from, right?"

Lin Shu remembered the last time he was so speechless. It was the last time. The question asked by this reporter could be said to be illogical.

At the same time, I was also secretly guessing whether the reporter who asked this question was from Shanghai, because people in Shanghai have a sense of pride in other parts of the country. So they would think that Lin Shu, who is also from Shanghai, must have something to do with making movies.

Great ideals exist.

"Well, everyone thinks you made an excellent movie because you were born and raised in Shanghai!"

"Don't always talk about everyone. Have you really counted them? Do you really exist?"

Lin Shu's unconventional answer choked the reporter across from him. Seeing this, the others quickly squeezed him out and then acted as the questioner themselves.

"Director Lin, you are now rated as a genius director in the news, and Sherlock also scored 9.2 on Douban. Have you ever thought about treating it as a classic and passing it on?"

"Who is spreading it to? How is it possible? I make movies just because I am the director, and the audience likes to watch it. When the audience doesn't like it, then I won't be able to continue."

The upright persona was chosen by Lin Shu for himself. This persona does not require pretense and is not easy to collapse. Anyway, his main job is directing, so he does not need to be as tired as a star who has a high-profile persona.

As the topic went further and further, some reporters began to realize that the questions just now had nothing to do with the movie. In order to bring the topic back, a reporter from Shanghai Entertainment News quickly asked a question that netizens were more concerned about.

"Director Lin, there seems to be a lot of unfinished business in Sherlock. Do you have any plans to make a sequel?"

Hearing this question, Lin Shu glanced at the questioner approvingly and thought: Finally someone asked the right question.

"Actually, netizens should have noticed that Sherlock is adapted from Sherlock Holmes. There are many themes that can be filmed in it. My current plan is to film Sherlock to at least the fourth part. Now I have the script for the second part.

The framework is already in place, and I believe it will be available to the audience this year."

Lin Shu calmly dropped a topic bomb. Detective Sherlock filmed 12 episodes of 4 seasons in the original time and space. After removing some sensitive subjects, there is still a lot that can be filmed.

According to the current box office trend, if Lin Shu wants to make a sequel, the heads of major companies will automatically come to his door waving money.

"Is the sequel to Sherlock similar to the Hollywood series?"

"Yes, I am here to assure all viewers that the sequel will be even more exciting. I hope you will not miss the hidden details in the movie."

Lin Shu opened his mouth to the reporter. In fact, the actual function of the study in Scarlet is to introduce the characters, and there is no discussion of hidden details.

What he said is simply to let people who have watched it continue to watch it a second time and a third time to help the total box office.

But currently only he knows about this situation, so he can say whatever he wants.

As for the reporters at the scene, when they heard that Lin Shu had turned Sherlock into a series of movies, they were already so excited that they had intracranial orgasms. How could they doubt the authenticity of the topic?

According to the current box office trend and cost comparison of Sherlock, making a sequel is a natural thing, and there is no need to cheat at all.

"Director Lin, will the lineup for the sequel remain as it is? Will you continue to play Sherlock?"

"Out of responsibility for the audience, except for force majeure factors, the cast of the sequel will remain unchanged. As for whether I will continue to star, it depends on whether a more suitable actor appears."

This seems to answer the reporter's question, but if you look closely, you will find that Lin Shu actually did not answer both questions.

The media meeting is almost done here, and Lin Shu's purpose of promoting the movie has been achieved. Compared with blunt recommendations and sharing of behind-the-scenes highlights that the audience is not interested in, this decryption method is undoubtedly more effective in coaxing the audience into the cinema.
p>

……

After the meeting, Lin Shu took Wang Kai back to the hotel booked by China Film Group. Tomorrow they would leave for Hangzhou to continue their publicity work, so they needed to take time to rest now.

After Lin Shu settled the two of them, he wanted to go home and visit his parents.

Just when he was about to say goodbye, Wang Kai, who looked uneasy, asked first: "Xiao...Director Lin, are you serious about the sequel movie you just mentioned?"

"Of course it's true. If I weren't busy promoting, I would have released the script this week!"

After the question was confirmed, the anxiety on Wang Kai's face not only did not disappear, but also became a little more entangled out of thin air. He didn't know whether he should ask the question in his heart.

Lin Shu saw that he was hesitant to speak, and in order to prevent him from overthinking, he took the initiative to give him a reassurance, "Don't worry, you are still the best choice for Watson! Song Wen, although your character is dead, but

I have a role for you in another movie."

Zhang Songwen, who had not thought about it at first, quickly thanked Lin Shu when he heard that he still had a role to play.
Chapter completed!