Chapter 5 Provocation by Competitors
Earning 60,000 yuan in 5 days and starting everything from scratch is simply a hellish level of difficulty.
The next day, Lin Tao came to the store early to organize the containers, wipe the refrigerator and air curtain cabinets.
Two of the previous employees in the store ran away. Lin Tao was both the boss and a handyman. He shouldered all the heavy responsibilities and was so exhausted that he was sweating profusely.
Since the business is about to open, he plans to go to the wholesale market in the afternoon to buy some fruit.
Seasonal Malaysian bananas, Dongtai 8424 watermelon, XJ cantaloupe, Yunnan sunshine rose, Hainan jade melon, Vietnamese red dragon fruit, Philippine pineapple, Thai golden pillow durian, Wuxi Yangshan peach...
Lin Tao did the math and found that with a capital of 70,000 yuan, he could purchase more fruits than half a store.
Moreover, it is absolutely impossible to earn 60,000 yuan in 5 days by selling fruits in this conventional way.
Where should we start?
"Hey, do you want to sell these shelves and freezers?" At this time, a slender man with dark skin and focused eyes gave off a shrewd look.
Lin Tao looked at him and felt a surge of malice in his heart.
This person's name is Zhang Dehua, and he opened a "Xiao Zhang Fruit Shop" at No. 99 Pudu Road.
That's right, Lin Tao's "Fruit Man" store is at No. 100 Pudu Road. He is right across the street and is Lin Tao's most direct competitor!
From the day Lin Tao opened his store, Zhang Dehua ruthlessly suppressed Lin Tao.
Hainan Kirin Melon, Lin Tao sells it for 5 yuan and 8, but he sells it for 4 yuan and 8.
Fujian Sanhua Li, Lin Tao sells 6 yuan 8, he sells 5 yuan 8.
Guangxi Guifei Mang, Lin Tao sells it for 8 yuan and 8, but he directly sells it for 6 yuan and 8!
In short, no matter what Lin Tao sells, this Zhang Dehua is always cheaper than Lin Tao.
It is conceivable that under the condition that the fruit quality is almost the same, all the customers went to him.
Zhang Dehua's fruit shop has an area of only 70 square meters and a rent of 9,000 yuan. It is a husband and wife shop, using the "front store and back home" model.
Therefore, his rent and labor are much less than Lin Tao's, and his fruit shop is open almost 24 hours a day.
To be fair, without Zhang Dehua's "targeted retaliatory suppression" of Lin Tao's fruit shop, Lin Tao's fruit business would not have collapsed so quickly.
"Who said I sell freezers? I still want to sell fruits here!" Lin Tao said calmly.
When a colleague meets him, he is extremely jealous, so Lin Tao will naturally not look good on him.
"What? Do you want to open it again?" Zhang Dehua said with wide eyes.
At this moment, he was like a victorious general, looking arrogantly at his defeated general, "prisoner of war" Lin Tao.
"You boy, you still have a lot of money. Don't jump into the river next time. Isn't it just a business failure? I'm not worth it for you..." Zhang Dehua said sarcastically, obviously he also saw the hot searches on the Internet a few days ago. .
Damn it!
Lin Tao couldn't help but be filled with anger.
"If you hadn't started a price war, I wouldn't have gone bankrupt. I'm afraid you haven't made much money in the past six months, so why bother?" Lin Tao said.
A price war will only hurt both sides, and everyone will have nothing to eat.
There is business and everyone gets a share of the pie, so why do we have to engage in close combat, "you die and I die"?
Previously, as soon as Zhang Dehua saw that Lin Tao had hot-selling fruits, he immediately lowered the price significantly, even lower than the cost price, with the purpose of taking away Lin Tao's business at all costs.
"Xiao Lin, you are wrong! I have been selling fruit here for 10 years. You only opened a shop opposite me because you saw my business was good. You are clearly messing with me!" Zhang Dehua retorted. p>
Originally, he was in this street, and his fruit business was okay, and the price was too high. Since Lin Tao came, there was an inexplicable new competitor.
He is unwilling to admit defeat. In order to defend his "territory", he will fight a price war at a loss. The purpose is to make Lin Tao lose money, squeeze him out, and finally pack up and leave!
From the beginning, how did Lin Tao know that the other party had sinister intentions?
Every time he came to the store, Lin Tao greeted him warmly. Unexpectedly, he came to inquire about the price and best-selling varieties of fruits in Lin Tao's store.
Whenever a customer comes to his store, Zhang Dehua will always spare no effort to slander Lin Tao's fruits, saying that they are of poor quality, expensive, and lacking in quality...
There were also several times in the middle of the night that he piled rotten fruit garbage directly in front of Lin Tao's shop, causing a bad impact.
It can be said that in order to grab business, Zhang Dehua did everything and did all kinds of evil.
Lin Tao now knows that he is the one behind it all, but it's a pity that it's too late...
I didn’t have the slightest bit of defense against others before, I was too merciful!
Zhang Dehua is a difficult competitor for Lin Tao. If he were around, Lin Tao's fruit business would definitely be suppressed by him.
"Okay, if that's the case, then I'm happy to accompany you to the end!" Lin Tao's eyes suddenly became determined.
I only blame myself for being too weak before and seeking perfection. I was too late to realize that I had no ability to fight back against Zhang Dehua's malicious low-price and muddy water.
Things are different now. This time, Lin Tao decided not to sit still and wait for death, but took the initiative to "launch an attack" and confront Zhang Dehua head-on.
He understood that in this street and in this area, only one fruit shop could survive!
And if he wants to survive, he must defeat Zhang Dehua’s fruit shop!
Life and death, with me or without you!
"You're still a little green when it comes to making fruit... I heard that the landlord has already found a new home. I'll sell the equipment quickly and still have a few hundred dollars left. You can never be my opponent when it comes to making fruit!"
Zhang Dehua sneered.
He has been working in the fruit business on this street for 10 years, and most of his neighbors know each other. Lin Tao wants to compete with him for the fruit business. In his eyes, it is simply a fantasy!
The greatest advantage of young people is their drive, but their greatest disadvantage is that they don’t know how high the sky is!
In Zhang Dehua's eyes, he has already convinced Lin Tao.
A person who doesn't understand fruits or marketing thinks that the threshold for selling fruits is low and all he needs is a good hand, and he loses all his money in a matter of minutes.
If Lin Tao opens a fruit shop again, it will simply be a matter of money!
Zhang Dehua's provocative words fell into Lin Tao's heart word by word. After calming down, he realized that it was useless to talk. He would use his own strength to shut up Zhang Dehua.
"Old Zhang, come back quickly and pick some lychees for the customer!" At this time, Zhang Dehua's wife shouted from the opposite side.
It turns out that in this season, everyone’s favorite lychee has reached its advanced stage.
The king of fruits in May is undoubtedly the Concubine Xiao Lychee. Anyone who can get fresh lychees will not have to worry about selling them.
Feizixiao Litchi went from Hainan all the way to Guangdong, and then to Guangxi. By mid-June, it was basically coming to an end.
After you finish singing, I will appear on the stage. After the concubine smiles on the lychee, the king of lychees, white sugar poppies and cinnamon lychees, etc., appear on the stage.
The king of lychees is large but not sweet, and the white sugar poppies are short-lived. Only this cinnamon flavor, unique aroma and taste stand out and become the overlord of lychees in the middle and late period.
As for the late-ripening seedless lychees from Fujian Heiye and Guangxi Beiliu, their popularity and taste are far inferior to those of Guiwei.
At present, Gui-flavored lychees are also nearing their end of life. Due to long-term transportation and preservation problems, Gui-flavored lychees are prone to water leakage and black shells, and the meat is old and dull, giving people a stale feeling.
Now, less than 7 taels can be picked out of a pound of cinnamon-flavored lychees, which is a huge loss.
"What's there to choose from? What time of day is it now? How can there be any good lychees? I'm so annoyed!" Zhang Dehua cursed and walked out of the store.
Some customers don’t understand lychees at all and think that they have to spend money to buy lychees. Little do they know that the fruit will go out of season, and in the late lychee period, it is difficult to guarantee the quality.
Moreover, it is extremely difficult to keep lychees fresh. If they are slightly separated from the ice water, the shell will turn black within a few hours, and the meat will lose elasticity and become wasted.
Zhang Dehua bought 10 boxes of cinnamon-flavored lychees. The sales were not good, but he had to sell them, otherwise he would suffer even greater losses.
After sending away Zhang Dehua, the "god of plague", Lin Tao felt a little relieved.
Chapter completed!