Chapter 8 Unexpected repurchase triggers rewards
Lin Tao didn't go home all night and kept pruning lychees until 2 o'clock in the morning.
More than 100 boxes of lychees were sorted out, with a net weight of 8 jins per box, which is nearly 1,000 jins of cinnamon-flavored lychees.
The cost of this batch of cinnamon-flavored lychees per kilogram is about 6.5 yuan, and they are very fresh. During the 5-day shelf life, the loss is almost zero.
Previously, the market retail price of fresh cinnamon-flavored lychees ranged from 20 yuan to 28 yuan. The low-end cinnamon-flavored lychees in the "Xiao Zhang Fruit Shop" across the street also sold for 16 yuan per catty.
Lin Tao thought about it and decided to sell this batch of cinnamon-flavored lychees for 15.8 yuan per pound.
Although Lin Tao has more than doubled the selling price of lychees compared to the purchase price, the loss of fruits is usually relatively large. It seems that the profit is relatively high, but various expenses such as freight, loss, rent, labor, water and electricity are diluted.
Net profit is often only about 10%-30%.
Of course, if the loss of fruits can be controlled, the profits will indeed be considerable.
If a box of cinnamon-flavored lychees is sold at 15.8 yuan per catty, you can earn 70 yuan!
If all the more than 1,000 boxes of lychees are sold out, Lin Tao can directly earn 70,000 yuan!
As soon as 7 o'clock in the morning passed, Lin Tao woke up, hurriedly opened the store door, moved pots of trimmed Gui-flavored lychees to the door of the store, and started selling them.
Zhang Dehua, the owner of the "Xiao Zhang Fruit Shop" opposite, got up earlier than him. When he saw Lin Tao opening the door, his eyes were filled with contempt.
Do you dare to sell out-of-season lychees?
The lychees in Zhang Dehua's shop are almost withered in appearance and have reached the point where they are almost sold for money. It is better to pay back a few times than to rot in your hands.
Lin Tao, on the other hand, is selling lychees with all his might.
"Come and take a look, fresh cinnamon-flavored lychees are only 15 yuan per pound!"
It is summer now, the weather is hot, and there is not much business in the morning. There are a lot of people on Pudu Road, but not many people buying fruits.
An hour passed, and Lin Tao only sold 3 kilograms of Gui-flavored lychees.
"Hey, why is this fruit shop open again?"
"The AKS apples he bought here last time were all rotten, evil boss!"
"Yes, I once bought some green mangos. Less than 3 days after I put them home, there were black threads in them. Then I threw them all away..."
Several regular customers passed by Lin Tao's store and cast questioning glances.
They had bought Lin Tao's fruits before, but there were quality problems to varying degrees, and their reputation was ruined. As a result, no matter how much Lin Tao shouted at them, they would not buy them.
Lin Tao was a little dumbfounded.
AKS is a rotten apple, I believe it is just an example. He is not a bug in the apple, or does he have clairvoyance?
As for the green mango and black silk, it is caused by the rot in the buttocks after being left for a long time. As soon as the mango rots in the buttocks, the inside will turn black.
Those who sell fresh food will always encounter various after-sales problems, which are inevitable. Once handled improperly, customers can easily become angry.
All morning, at the "Xiao Zhang Fruit Shop" opposite, there was an endless stream of business at the door. Zhang Dehua was busy helping customers break bananas, weigh summer black grapes, and pick watermelons. He was very busy.
It is true that there are many lychee fans, but now that it is summer, a large number of cheap fruits such as watermelon, cantaloupe, grapes, and peaches are on the market, causing the sales of other fruits to decline compared with before.
Also, many people don’t know that fresh cinnamon-flavored lychees are sold here in Lintao.
Lin Tao's cinnamon-flavored lychee is absolutely delicious, but the quantity is still not enough...
It wasn't until 10 a.m. that Lin Tao sold more than 10 kilograms of Gui-flavored lychees.
At this rate, can we sell out 8,000 kilograms of lychees within 4 days?
The task is extremely difficult.
"Mom, I want to eat lychees..." At this time, a young mother held the hand of a four or five-year-old girl and passed Lin Tao's fruit shop.
The little girl couldn't help drooling when she saw the red lychees.
"There are no good lychees now. Let's wait until next year to eat them!" the young mother said dismissively.
Now is the end of the lychee season. The taste and freshness cannot be compared with the lychees in May and June. This is common sense.
Lin Tao could see that the little girl was eager for lychees, but due to her mother's control, she felt a little depressed.
"Little sister, try one!" Lin Tao stepped forward and handed a red lychee to the little girl.
"Hey, how can this be so embarrassing..." the young mother declined.
"It's okay, it doesn't matter whether you buy it or not. Children love it, let her have a taste!" Lin Tao said.
The little girl swallowed a mouthful of saliva and looked at the lychee in Lin Tao's hand with a very cute and greedy look.
"Then, thank you, uncle!"
The little girl took the lychee from Lin Tao's hand and squeezed it with her hands. The juice immediately flowed out and the aroma filled the air. She quickly stuffed it into her mouth with a look of satisfaction on her face.
"Mom, this lychee is so delicious!" The little girl enjoyed eating it.
At this time, the young mother also noticed that Lin Tao’s lychees seemed a little different.
"Your lychees are so fresh, even the leaves are green, as if they were just picked." The young mother murmured.
"Mom, buy me some, I still want to eat." The little girl said coquettishly.
"Haha, their lychees are fresh. If you want to eat them, mom will buy some for you," the young mother said.
Today's children are pampered by their parents. As long as the child likes it, they will basically satisfy her.
"Okay, there's a little more than 1 catty here, so I'll give you 20 yuan!" Lin Tao handed them a bag of weighed lychees.
"Thank you, uncle!" The little girl held the lychee in her hand and was very happy.
At noon, the sun is very scorching, and there are very few people on the street. Everyone is hiding at home, and the air conditioning is on in the office.
"Xiao Zhang Fruit Shop" has no business, let alone Lin Tao.
Lin Tao waited until after four o'clock in the afternoon, when the flow of people increased, and then he sold a few more kilograms of lychees.
It’s all my fault that I had a bad reputation in the past and now I don’t have regular customers. Although lychees are delicious, not everyone will buy them.
Lin Tao looked at the more than 900 boxes of lychees in the room and felt a little confused for the first time.
As the sun sets, people get off work from get off work, and people go home, lychee sales usher in a small peak.
In two hours, more than 50 kilograms of lychees were sold, and everyone praised the quality of the lychees.
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It's 8 o'clock in the blink of an eye, and the flow of people at night is no less than during the day, but most of them are shopping and enjoying the cool air, and not many people are buying lychees.
Lin Tao shouted loudly, but most of the customers entering the store waited and watched.
It's almost 10 o'clock, there are fewer and fewer people on the street, and Lin Tao is ready to close.
So far, Lin Tao has sold more than 100 kilograms of lychees, with a profit of about 1,500 yuan.
It sounds good, but Lin Tao bought a full 8,000 kilograms of lychees, and sold more than 100 kilograms of lychees for less than 3%...
This is still a thousand miles away from Lin Tao's "ambitious goal"!
Why is this happening?
Why are there so few buyers of such fresh and exclusive cinnamon-flavored lychees?
Lin Tao was a little frustrated. Could it be that there was something wrong with his sales methods?
There are only three days left, can these lychees be sold out?
"Oh, it's so late. I wanted to try my luck, but I didn't expect your store to be open..." Lin Tao was about to close, when a mother and daughter walked in unexpectedly.
It turned out to be the mother and daughter who bought Lin Tao fruits during the day.
"Uncle, your lychees are so delicious, I have already finished them." The little girl said happily.
Today's lychee sales did not meet expectations, but Lin Tao was in a good mood and received rave reviews for the lychees!
"It's closing soon, do you still want to buy?" Lin Tao asked.
"Yes, firstly, my children love to eat your lychees; secondly, your lychees are really good. I want to buy some more and give them to the elderly at home to try." said the young mother.
Soon, Lin Tao handed them a bag of weighed lychees.
"This is 25 yuan. I paid it. Take a look..." The young mother scanned the QR code on her mobile phone to pay the bill.
【Ding!】
[Repurchase rate detected 1, points 1, total 1 point]
[Earn points for the first time, get a lucky draw opportunity, and win the "Skyfall Marketing" reward]
Hoho!
The moment the young mother finished paying, the system panel in front of Lin Tao suddenly lit up.
The system has previously prompted that every time a customer makes a repeat purchase, he or she will get 1 point. After accumulating points, you can also upgrade skills and win prizes.
Unexpectedly, a repurchase by a young mother accidentally triggered the system, and Lin Tao also got a chance to draw a lottery.
"Marketing from the Sky" Reward?
Lin Tao was a little confused, but since it was a reward, the more the better.
"Start the lottery!" Lin Tao confirmed with his eyes.
[Ding! The prize disk has been started, the results will be announced in three seconds]
[Ding! Congratulations to the host, you have obtained the qualification for "Dream Marketing"]
[Using the shop at No. 100 Pudu Road as a dot, people within a radius of 500 meters can have a litchi scene advertising screen implanted in their dreams at night]
What?
Insert lychee marketing advertisements into people’s dreams?
Chapter completed!