January 20th.

The twenty-fourth day of the twelfth lunar month is the small year.

There are only four days until the movie is released. After urgent negotiations between Hengyu and China Film, both parties are spending 6 million in promotional expenses to focus on precise promotion after the release.

The focus of publicity will be placed on major domestic ticket warehouses to ensure thorough publicity in first-tier cities across the country before the premiere.

This move also has another purpose. After the movie is released, it can help the movie to get more movies from theaters.

Only the quality of the movie and enough publicity can make theater chains throw their arms around and shout out loud.

As a result, China Film's publicity and distribution expenses reached 6 million, and "The Unknown" went from being produced with a low cost of tens of millions to a medium-invested film project.

The leading actors also happily increased their publicity expenses and worked even harder during publicity. In their opinion, with China Film's publicity capabilities, it can at least cover prefecture-level cities in China, not to mention a wide range of grassroots counties.

When the movie is released, the popularity of these leading actors will be even higher.

The status of movie stars is much higher than that of film and television dramas.

In addition, China Film has also prepared 650 copies in one go, which is almost as many as those of blockbusters.

"The Banquet" released two years ago only had 800 copies.

You know, the price of a copy nowadays is four to five hundred yuan, and 650 copies is a publicity and distribution fee of nearly 3 million.

In 2008, the total number of theaters in China reached more than 1,500, and the total number of screens reached more than 4,000.

China Film's announcement this time is equivalent to allowing "The Unknown" to premiere in 650 theaters, which is almost half of the number of domestic theaters.

In the words of Director Han, as long as the premiere box office is strong, China Film will immediately increase publicity and release more copies.

This treatment is a little behind Feng Pants' "The Night Banquet", and it is far behind other directors.

As for comparing Lao Mouzi and Chen Daren, forget it.

The release of "The City of Gold" in 2006 almost reached its peak in the distribution of copies, with 1,100 copies sold in major cinemas across the country.

At that time, there were less than 1,200 domestic theater chains!

When many movies are released, due to the small number of copies, there are only one or two copies in a city, and several cinemas share one copy.

It's okay if the box office is good. Xuanfa Company can increase the number of copies in the future. If the box office is not strong, the movie will sink to the bottom in an instant without even risking a splash.

In those days, film copies were still used, and it would take 10 years for digital hard drives to be popularized. The price per copy was 200 yuan, which is more than half cheaper than now.

...........

January 24th.

Zhaoyang District, the imperial capital, Wanda Cinema of the International Trade Center, where "The Unknown" will hold its national premiere.

The Lunar New Year season is in full swing, and "The Unknown" is coming in a big way. The premiere has attracted widespread attention in the entertainment industry.

Huayi, Guangxian, Galloping Horse, Rong Xinda, Chengtian, all famous companies in the Chinese speaking circle are here.

Instead of giving Fang Ziheng and Hengyu face, they were shocked by China Film's announcement.

According to what major entertainment companies have learned, "The Unknown" premiering tonight was originally just a low-budget film worth tens of millions of dollars.

What is the reason that makes Mr. Han, the Eagle of the Mountain, value it so much that he invests 10 million in publicity expenses?

One-to-one publicity fee!

Director Han is so optimistic about "The Unknown"!

At five o'clock in the afternoon, people appeared one after another at the entrance of Wanda Cinema.

Everyone held invitations, curious and doubtful, and walked out of the car in well-dressed clothes.

Fang Ziheng, Lin Feifei and Andy, along with the leading actors, were busy greeting and entertaining all the distinguished guests present.

Fang Ziheng and Lin Feifei were in the cinema, and the door was handed over to Andy, Huang Bo, Deng Chao and other celebrity artists.

The first one to come to Huayi, Xiao Wang took the lead in taking the stage with his star artists, and the screening hall was suddenly filled with stars.

"Haha, Director Fang, congratulations, I wish "The Unknown" a great box office success and a great success!"

As soon as he entered the door, Xiao Wang held up his hands to express his congratulations and walked quickly towards Fang Ziheng and Concubine Lin.

Fan Xiaopang, Li Lianhua, and Huang Jiaozhu, the three mainstays of Hua Yi, followed closely behind, dazzling and attracting the attention of all the audience in the screening hall.

Xiao Wang came to the front, smiled and stretched out his arms: "Director Fang, Mr. Lin, meet again!"

"Mr. Wang can come, and Hengyu will shine brightly!" Fang Ziheng looked grateful, and shook hands with Xiao Wang with his left hand.

No matter what Hua Yi's plan is, at least he is here tonight to support "The Unknown" and Heng Yu.

"Mr. Wang, "If You Are the One" has achieved such great results, it's only right that we congratulate you."

Sister Lin spoke from the side, with a standard workplace smile on her fair face. Even though she didn't like Xiao Wang, she would not show off on such an occasion.

"Mr. Lin is being polite. After all, we are still colleagues. Xiao Gang has always said that it is Huayi's loss that Mr. Lin is gone. He has to find an excellent producer." Xiao Wang uttered lotus flowers and took a photo at the right time

Remember Sister Lin’s flattery.

"If You Are the One" was released for one month and grossed nearly RMB 300 million at the box office. The media lamented that Feng Pants was still Feng Pants, dominating the comedy field.

Big and small kings are very proud of themselves during this period and are confident that Huayi will be listed next year.

Xiao Wang came over today to support us. First, he brings the mentality of seniors appreciating juniors and private enterprise leaders guiding Xiaoxiao Media Studio.

Secondly, naturally I came here to establish a good relationship with Sister Lin.

On the other side, Fang Ziheng was also having friendly exchanges with three big stars.

Fan Xiaopang's eyes were charming, and she put her white and tender palm on Fang Ziheng's palm, and said delicately: "Director Fang, you are so young. You can become a director at the age of 21. I admire you so much."

"Twenty-one is not too young. Sister Bingbing, you are famous all over the world at the age of 18."

At the age of eighteen, he became famous all over the world!

Leader Huang and Li Lianhua couldn't help laughing, and looked at Fang Ziheng in surprise.

You must have done this on purpose!

Everyone knows that Fan Xiaopang worked as a maid in Return of the Pearl when she was 18 years old. Although she became quite famous after the TV series was aired, she was always outclassed by the other three girls of Return of the Pearl, Zhao Zhetian and Lin Xinru because she was not the leading role.

In recent years, Lin Xinru has fallen behind, Zhao Zhetian has climbed to the top of the four major huadans, and Fan Xiaopang has also formed a double ice with Li Lianhua with the support of Hua Yi. He has successfully linked up with the four major huadans and stabilized his position as a first-line movie star.

But the past of Huanzhu has always been in Fan Xiaopang's heart, and it is also one of the methods used by other actresses to trample on her.

Born as a maid!

Which of the four major double ice shows is not the main star?

However, Fan Xiaopang was the later Mr. Fan after all, a man with extraordinary IQ and EQ. He was not dissatisfied at all with Fang Ziheng's words. Instead, he clicked his tongue twice and said with a sweet smile: "Director Fang knows me very well. Don't tell me, you really see.

I grew up with Princess Huanzhu."

"That year was 1998. Let me think about it, Director Fang was only eleven years old at that time, he was very young..."

As he spoke, Fan Xiaopang's eyes scanned Fang Ziheng back and forth.

What a small thing!

Why did you get in the car while you were talking?

Fang Ziheng raised his hands in surrender, pulled Leader Huang and left quickly.

He really couldn't resist Fan Xiaopang. This man's courage was extraordinary, so it was better not to provoke him as much as possible.

As soon as he left, Fan Xiaopang and Li Lianhua came to Sister Lin. The three of them laughed and talked happily, like good sisters they had not seen for many years.

"Brother Xiao Ming, what have you been busy with recently?"

"I have been engaged in charity and music this year, and I have only acted in two dramas. I feel like I am almost exhausted."

Leader Huang sighed with a smile and waved Zihei in front of Fang Ziheng.

With his current reputation, he will definitely not be outdated, but his career has not been too smooth in the past two years.

Everyone said that he was Hua Yi's first brother, and he also took shares in Hua Yi. However, his first brother really had no achievements in movies.

Leader Huang was also born in Nortel and was a leader in the 96-level star class of Nortel. Before coming here, he made a point of learning about Fang Ziheng's past and was extremely interested in this junior fellow from Nortel.

Last time, Xiao Wang went back after the premiere of "Unfortunately" and reported Lin Feifei's situation to his elder brother immediately.

Within two days, Huang Jiaozhu and other celebrity artists received the news that there was a great master hidden in Hua Yi's previous production department, and now he left his job and went to a small media company.

Today, many of their celebrities came to support Xiao Wang, and they may not have the intention to get in touch with Lin Feifei again.

Leader Huang prides himself on having a good reputation in China. He has never bullied employees or suppressed the weak. Even when he competed with Deng Chao for the position of first brother, it was an open and honest competition.

He did not compete with Li Lianhua and Fan Xiaopang for Lin Feifei, but instead focused on Fang Ziheng.

He knows that an excellent director is the real booster for their actors!

Fang Ziheng is so young and has not yet made a fortune, so making friendly friends at this time is a waste of time.

"Brother Xiao Ming, let's leave a phone number and I'll call you after the Chinese New Year."
Chapter completed!