Chapter 305 Director Han doesn’t give face(1/2)
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Tengxun game!
There is a ceiling in China's gaming field, with more than 800 million users around the world.
In July this year, Tengxun proposed a pan-entertainment strategy.
With forward-looking thinking, Shenchengma has decisively shifted its business resources and business focus from client games to mobile games.
This has two purposes.
One is to temporarily avoid the two popular PC games of Hengyu Media, "League of Legends" and "PlayerUnknown's Battlegrounds"!
Hengyu Games spent hundreds of millions of dollars to register various copyrights for many games, leaving Tengxun with no huge user base but feeling helpless.
Apart from acquiring and injecting capital into Hengyu Games, Tengxun has no other options to deal with it.
Second, it is also the key to the strategic shift of Tengxun Games.
In the next few years, the pan-entertainment strategy will gradually become Tengxun’s new development idea in the field of “Internet entertainment industry”.
In the previous life, Tengxun once again upgraded its cultural and entertainment strategy in 2018, and all its pan-entertainment businesses were upgraded to "new cultural and creative"!
Create entertainment!
To bring "extraordinary" entertainment and spiritual enjoyment to Tengxun users and the Chinese people.
Others may not understand, but Fang Ziheng knows very well that the so-called "new cultural creation" is just a new term for Teng Xun's monopoly.
Just like Alibaba Entertainment, they are so domineering!
Based on the eyes of those who were reborn in time, Fang Ziheng knew that after Tengxun Games transferred its strategy, it would not let go of the PC game business.
The other party's eyes have been staring at Hengyu Game!
As long as there is a slight chance, he will open his bloody mouth and swallow the brand new opponent of Hengyu Games in one bite.
Nanshan Bubai has a great reputation. Even if Fang Ziheng is in the imperial capital, he must be cautious.
Let Hengyu Games report the event related matters to the relevant departments in advance so that there will be no worries.
Steady the path step by step and don't give your opponent the slightest chance!
Fang Ziheng simply gave some general knowledge about Tengxun Games to several generals of the group, picked up the investment list again, and solemnly said: "Everyone, the crazy era of the Internet has officially arrived. New projects are flowing across major tracks, and countless apps have been born.
Hengyu Media’s strategic policy remains unchanged, giving priority to app projects related to entertainment, and investing in other industries if possible. It doesn’t matter if you can’t!”
After hearing this, Concubine Lin, Andy, and Mo Xiangwan nodded repeatedly.
The Internet is vast in scope, almost a network world, and countless industries can be included in it.
Even if Hengyu Media is made of iron, it is impossible to conquer all these industries, let alone compete on these tracks against the three gangsters.
Rather than wasting energy and time, it is better to seize the focus of entertainment and enrich Hengyu Media's content business.
Only Liu Minghui was a little reluctant. After experiencing several benefits, he, the head of Hengyu's strategic investment department, wanted to show off his power in the investment banking field and collide with large domestic investment banks.
It is a pity that Fang Ziheng has never delegated power and has always firmly controlled the investment strategy, so that nothing happened to him despite his strength.
However, this time Fang Ziheng made an opening and gave the Strategic Investment Department a lot of initiative.
Invest in entertainment first, then other things!
Liu Minghui said that his opportunity has come. As long as he completes the capital injection for the set goals early, he can lead his subordinates to show their skills in other Internet tracks.
As for whether he will be scolded by Fang Ziheng, I don't think so.
Liu Minghui made up his mind to become the sixth person behind Tengxun, Alibaba and Baidu.
The three hooligans eat meat, so he just needs some soup and water.
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After the meeting, Fang Ziheng did not stay in the company longer and asked Fang Zhongxin to send him back to the palace.
Beauty Zeng has also begun to worry about gains and losses these days. She sends him several messages every day, asking him if he can live there.
Fang Rou's mother said that this is a normal phenomenon. Any pregnant woman who is approaching her due date will become dependent on a man.
I wish I could have a man by my side all day long, and be under the eyes of pregnant women all the time.
This situation is also called a sense of security.
Fang Ziheng was a man in two lifetimes and was a father for the first time. He didn't quite understand these things, so he could only try his best to satisfy the great beauty Zeng.
night.
After putting Zeng Li to sleep, Fang Ziheng went to the study room and turned on the computer to check the movie data of the past few days.
Today's single-day box office champion is "Chill"!
Compared with the first-day box office of 15 million in the previous life, this time "Cold War" is even more outstanding. With the help of Hengyu Media for distribution, it grossed 22 million at the box office on the first day.
Hengyu Media spent 25 million on publicity and distribution expenses, which is directly proportional to the production cost of the film.
On the Internet, several TV stations close to Hengyu Media and major movie theaters across the country spared no effort to promote "Chilling".
For the first time, "Cold War" focuses on the battles and secret battles between the Hong Kong Police Force, the Security Bureau, the Independent Commission Against Corruption and other departments.
In the plot, the infighting among the top police officers of Hong Kong Island was presented in an unexpected way, which really made the mainland audience applaud.
In particular, some of the titles in the movie, such as ‘sdu’, ‘pc’, and ‘cid’, were used in turn, making the audience watch with difficulty and curiosity.
Just one day after the movie was released, many fans who were interested in the Hong Kong Island Police Department spontaneously started discussions on the Internet.
The most discussed ones are the various job titles of the police force, as well as the vague conspiracies and undercurrents revealed in the movie.
Leading actor Tony Leung Ka Fai's acting is natural, and he vividly portrays the deputy director of the operations department who is calm, sophisticated, ruthless and powerful.
Tony Leung Ka Fai's opposite role, King Kwok, despite trying his best in the movie, still gave the audience a feeling of being suppressed.
"Tai Chi 2 Heroes Rise" ranked second, with a weekly box office of 36.95 million and a total box office of 14 days after its release.
100000000.
There are no surprises. The sequel to Tai Chi is still not that good. The total box office is not to mention 200 million, and it is not even 150 million when it arrives.
The fourth place is "The Bourne Supremacy", this Hollywood blockbuster series has little staying power.
14 days of release, weekly box office 32 million, total box office
176 million.
If it weren't for the reputation built by the first three films, which attracted a lot of viewers in the first week of its release, the total box office would have been even worse.
The fifth place is "Wreck-It Ralph," a movie produced by Disney, one of the eight giants of Hollywood.
In three days of release, the total box office was only 29.3 million!
Chinese audiences have gradually developed an appetite for watching movies after experiencing several consecutive high-level films by Fang Ziheng.
We no longer regard Hollywood as the ceiling for movies, but now we have a new level of scrutiny when watching movies. When a movie is released, it will be good if it is good, and we will never let it go if it is not.
In the past two years, the audience has also lost their thoughts and ideas of opposing domestic films and mindlessly praising Hollywood films.
Starting from July every year, Hengyu Media will release one movie in January, or even two or three movies in January, which greatly meets the movie-watching requirements of Chinese audiences.
It can be said unceremoniously that Fang Ziheng's intention to protect the Chinese film environment is gradually being realized.
The major film and television companies will not have much impact in the short term. It doesn't matter. They start with the audience and movie fans and cultivate their appetite first.
Once the production standards of major film and television companies are lowered, and Tengxun and Alibaba are playing tricks, Hengyu Media can have a backlash after 2017 with a little guidance.
No matter what you say, the works are not good enough, but the old paper just won’t sell!
Of course.
This is just a last resort method to target film and television companies to ruin their business.
Fang Ziheng also hopes that his colleagues will pay more attention to the movies and TV series they produce, and make less works that are poisonous to the audience.
The sixth place "Total Recall" was released for 18 days, with a weekly box office of 8.95 million and a total box office of 103 million.
Another Hollywood movie with no hope of $200 million!
The seventh place is "PlayerUnknown's Battlegrounds", which was released for 42 days, with a weekly box office of 3.6 million and a total box office of 730 million.
Today is also the beginning of the journey of "PlayerUnknown's Battlegrounds".
It can be predicted that in the entertainment news section tomorrow and next two days, Wu Jinghe's "PlayerUnknown's Battlegrounds" will be on the hot search list again.
The total box office of 730 million pushed Wu Jing to a new height!
Several times when faced with complimentary interviews from reporters, Wu Jing felt as if he was in a dream.
Fang Ziheng recalled that when the movie box office exceeded 700 million, it was funny that Wu Jing called and thanked him.
At that time, Wu Jing's voice was trembling and he asked him in disbelief if he had really become a major commercial director.
Fang Ziheng told Wu Jing with certainty that yes, he is not only a great director of commercial films, but also one of the few people in the Chinese film and television industry who can make action films a hit.
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November 11th is Singles’ Day.
To be continued...