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China’s film market.

It has become increasingly mature since 2010, with high-profile movies being released in each of the summer, National Day, Lunar New Year and Spring Festival seasons.

Nowadays, the capacity of the market is even greater, and the four popular periods have exploded with unparalleled box office potential.

Summer time is the longest, and it is also the holiday time. It has a large number of student friends to spend, which is a unique blessing!

More and more domestic movies are choosing to be released in the summer, hoping to get a piece of the pie in the pockets of students.

May 24th.

In the first battle of the summer season, Zhao Yanzi, one of the four great actresses, takes the lead!

Alibaba Pictures gave full support to "To Our Mortal Youth" and used the connections behind Zhao Yanzi and the money-spending model to allow the film to premiere in Paris, the French capital of art.

【Youth is meant to be remembered!】

On the afternoon of the 24th.

The Gaumont Marien Cinema on the Champs Elysées in Paris was packed with thousands of people.

The highlight of the third edition of the French Chinese Film Festival - the premiere of the movie "To Our Dying Youth" is being held here.

The special Chinese guest of this film festival, film director Zhao Yanzi, took the stage to speak.

Zhao Yanzi was high-spirited and high-spirited. In front of a group of French friends, she declared that she hoped that more and more French audiences would love Chinese films, and at the same time, she also hoped that Chinese audiences would become more and more proud of her films.

Another special guest of the film festival, French movie star Vincent Perez, gave a speech on the film stage.

Vincent Perez's speech was very humorous. He said: "I know that the audience in the audience today are here for Zhao Yanzi. I just met her yesterday. She is indeed an outstanding woman.

Many premieres of French films have been screened in the theater Gaumont Marien.

Today, for the first time, a film by a Chinese female director will be premiered here. I am honored to be a special guest. At the same time, this is also an honor for French filmmakers!

Like everyone else, I can't wait to watch this movie and understand her interpretation of youth."

Imperial capital, palace.

After completing the filming of "The Founding of an Army", Fang Ziheng returned home and held Xiao Yueyue in his study. The father and daughter watched the premiere live broadcast of the movie on Youku Video together.

He had expected Zhao Yanzi's speech.

After all, she was in a foreign country, and with guidance from experts, she would definitely pick her up and express her position.

But that’s it!

Words of speech are useless, actions cannot keep up with the pill sooner or later!

Watched it for a while.

Fang Ziheng closed the laptop and pushed it aside, put Xiao Yueyue on the desk, scratched the bridge of her nose and said with a smile: "Yueyue, tell me, can Dad defeat that old aunt just now?"

"Yeah, yeah..."

Little Yueyue can't even speak.

The next second.

She fell over, her limp little body lying on the desk, which shocked Fang Ziheng.

Fang Ziheng quickly picked her up and used his arms as railings.

Little Yueyue was completely unaware. She lay on her back and moved her calves, staring at her father with a pair of dark and innocent eyes, grinning happily.

Little Yueyue is wearing the clothes bought by Liu Qianqian today, a set of pink thin cotton-padded jackets, which can be worn by children from April to May or September.

On her head was a small white hat, which Lin Feifei bought. She bought three of them, saying they were worn in turns.

As a few months passed, little Yueyue's skin gradually swollen, became small and delicate, white and rosy, and became more and more cute.

Fang Ziheng teased his daughter for a while, then took out his mobile phone and dialed the number of Li Xiaoshu, director of the publicity department of Hengyu Media.

"Hey, Director Li, can you tell me about the announcement of "To Our Mortal Youth"?"

"Okay, Chairman!"

"Based on the feedback from Hengyu Cinemas, Xingmei Cinemas, Baoliwanhe Cinemas, Wanda Cinemas, Hengdian Cinemas, and Jinyi Zhujiang Cinemas.

Alibaba Pictures has released a digital master tape for "To Youth", which can cover two-thirds of the country's screens at the same time.

Fan Luyuan, chairman of Alibaba Pictures Group, was interviewed by reporters a few days ago and stated that he will fully promote the movie "Youth" and there is no upper limit on the cost of promotion and distribution!"

Li Xiaoshu's serious voice came from the other end of the phone.

Fang Ziheng smiled slightly, shook little Yueyue gently with his hand, and sneered: "Don't listen to Fan Luyuan's bragging, this movie only has a box office of 600 to 700 million yuan.

Besides, Alibaba’s publicity resources are mostly concentrated online, so even if they invest 100 million in publicity and distribution expenses, the publicity and distribution effect of Breakthrough will only be 70%.”

hehe!

There is no upper limit yet, the lake is full of ghosts!

After listening to his words, Li Xiaoshu also smiled and said with great confidence: "I understand, Chairman, I will immediately re-formulate the "Manslaughter 2" announcement plan with the team."

"Very good, remember, "Manslaughter 2" is the first movie produced and released by Hengyu Interactive Entertainment this year, so don't be afraid to spend money.

None of our allies is rich!"

Fang Ziheng nodded with satisfaction, said a few words and hung up the phone.

Now that we have decided to block Alibaba Pictures' movies, we cannot just launch blank cannons, we have to put our plans into practical action.

The first film in the "Manslaughter" series has a box office of over 500 million, and the second film has even more shocking effects.

Building on the foundation of the first film, "Manslaughter 2" is not afraid of "To Our Dying Youth" at all.

He called Li Xiaoshu just to reassure his subordinate.

Hengyu Interactive Entertainment has so many shareholders, and any one of them can support hundreds or even tens of millions, which is enough to create "Manslaughter 2".

The reason why we use "Manslaughter 2" to challenge Alibaba Pictures is because we have many allies.

In ancient times, in wars, the side with more people had the highest winning rate!

.........

That afternoon!

Just as Youku was broadcasting the premiere of "To Our Youth Will Be Lost", Hengyu Media once again released additional promotions for "Manslaughter 2".

Following Li Xiaoshu's order, the publicity department quickly invested resources and rolled it out to movie theaters across the country.

At the same time, Li Xiaoshu personally contacted four allies, Guangxian Media, Wanda Film and Television, Star Cinema, and Polyvan Cinema.

Let them take action to build momentum for "Manslaughter 2" and ask several theaters to withhold the film schedule of "To Our Dying Youth".

Of the currently disclosed film schedules, "To Our Dying Youth" accounts for a total of 39%.

Li Xiaoshu hopes that several theater chains will hold back at least 5% to 10% of the movie's schedule. With the addition of Hengyu Cinema, the national average movie schedule can at least be reduced to 35%!

4 points may not seem like much, but it can hit the movie’s first-day box office severely, making Alibaba’s intensive early promotion ineffective.

Of course!

This kind of thing can only be understood and cannot be explained in words.

Li Xiaoshu did not say anything clearly on the phone, but only mentioned a few words that "Manslaughter 2" will be released on the 29th, hoping that allies will reserve enough film schedules.

Then he said that Alibaba Pictures is coming fiercely, and "To Our Dying Youth" is the number one enemy of "Manslaughter 2".

The heads of several theater chains understood immediately and patted their chests to show that they knew what to do.

At this time, all fools know what to do!

As Hengyu Interactive Entertainment's first movie after its listing, everyone knows that it must show off its style, win beauty, and become a beautiful scenery in the summer season!

........

at the same time!

Alibaba Pictures is also having a meeting, and is busy arranging the release of the movie "To Our Fading Youth".

The headquarters of Alibaba Pictures has been upgraded to the headquarters of Alibaba Entertainment Group.

Senior meeting room No. 2 of the Group.

Fan Luyuan was dressed in a crisp suit and sat on the main seat with a restrained imposing manner.

To his left and right were CEO Zhang Qiang and Vice President and Chief Financial Officer Zhang Wei.

Under them, there are Yang Weidong, the new president of Youku, Deng Kangming, who has had most of his power taken away, and Li Jie, president of Alibaba Digital Entertainment.

As for the former president of Youku, Gu Yong, he has long been hiding in no corner and licking his wounds.

The premiere live broadcast of "To Our Dying Youth" is being played on the multimedia screen in the conference room.

After more than half an hour, the premiere ceremony ended.

Fan Luyuan coughed lightly, turned around and looked at everyone with sharp eyes, and said loudly: "Everyone, starting from today, our war is coming!"

"'To Our Perishable Youth' is the first film produced and distributed by Alibaba Pictures Group, so I don't know how important it is.
To be continued...