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Chapter 380 Crazy Money Burning(1/2)

 The next day.

Fang Ziheng got up on time, went for a run, took a shower, had breakfast, read the news, and entered the life of a veteran cadre in advance.

At ten o'clock in the morning, Fang Zhongxin came to pick him up.

Also coming with him was Mo Xiangwan, who reported to him "the situation on the first day of the founding of the army."

"Chairman, the current pre-sale box office of the movie has exceeded 100 million, and the first-day box office is approaching 30 million.

According to the latest pre-sale ticket purchase data displayed on the Maoyan Movie app, the first show at 10 a.m. and the second show at 1 p.m., the attendance rate of the two shows was only 10% lower than that of the midnight show last night.

Starting from the first show at 3:30 p.m., the attendance rate can return to 90, and the attendance rate at 6:30 p.m. and 9 p.m. will be even higher!"

In the black Maybach, Mo Xiangwan sat in the passenger seat, opened the tablet in his hand, and said with a smile.

"Really? It seems that the attendance rate is quite high. Have you received any feedback from the ground distribution department?"

Fang Ziheng smiled slightly, opened the car window, looked at the red flags hanging high on both sides of the street and asked.

"coming!"

"According to the reports from our group and China Film's two terrestrial distribution departments, combined with the data provided by theater chains and third-party statistical agencies, at midnight last night, cinemas across the country burst into applause and the audience cheered!"

Hearing this, Fang Ziheng breathed a sigh of relief.

Just shout out!

With the appeal of his movie, he is not worried about the zero-point box office or the first-day box office. It doesn't matter if it's more or less.

With many of his movies selling well, his loyal fans will definitely go to the cinema to support him as soon as possible.

What really matters is the reputation of "The Founding of an Army" and whether the movie can be liked by movie fans.

Now it seems that the first shot has been fired.

Even if the box office of "The Founding of an Army" does not break the record on the first day, it will still not affect the box office trend in the next two days.

Thinking of this, Fang Ziheng was determined and said loudly: "Sister Wan, please contact China Film and we will start a new promotion step tomorrow!"

"Okay, I'll contact General Manager Chen from China Film Group in the afternoon."

Mo Xiangwan suppressed her smile and nodded seriously. The General Manager Chen in her mouth was naturally Chen Yu.

In March this year, Chen Yu was promoted again and took charge of China Film's distribution department as vice chairman and deputy general manager of China Film.

In just two years, Chen Yu will be able to straighten things up and become one of the candidates to succeed Director Han.

But this is not certain, there are still running-in and collisions!

Chen Yu is too young and has insufficient qualifications. He will only be in his early forties five years later.

Taking out his mobile phone to write down what Fang Ziheng told him, Mo Xiangwan suddenly thought of something and said in a solemn voice: "Chairman, is the 100 million supplementary vote too much?"

"I'm worried that China Film Group won't agree!"

"Don't worry, China Film Council will agree to it. The split is 100 million and 50 million. The two parties only have 50 million. Even if other publicity expenses are included, 80 million for one family is enough!"

Fang Ziheng waved his hands and said something.

"Di Renjie's The Dragon King of the Divine Capital City is coming with force and is not ordinary." If the great cause of building an army wants to always dominate the opponent, it must make up for the votes, and it must be a big supplement.

Ning You received the latest news. Wang Zhongjun asked Fan Luyuan for help, and Alibaba Pictures Group will definitely take action.

It is said that Fan Luyuan is also preparing to use supplementary votes to restore the disadvantageous situation of "Detective Dee: Dragon King of the City of Gods".

In the first half of this year, after Alibaba saw the help that Hengyu Maoyan app brought to movies, it established an app called Taopiaopiao through the Taobao service platform.

In just over half a year, Taopiaopiao's market share has surpassed that of Nuomi.com established by Baidu, and Tengxun's Weipiaopiao is second only to Hengyu Maoyan app.

For the sake of stock price, Hua Yi will definitely spend crazy money to make up for the votes of "Detective Dee: The God of Dragon King".

Hengyu Maoyan App and Taopiaopiao must also have a head-on battle!

In fact, Nuomi.com, Weipiao Piao, and Kvass are all likely to participate.

In order to seize the powerful publicity tool of movie apps, neither Tengxun nor Baidu can watch each other burn money at this time and remain indifferent.

It is foreseeable that a new round of money-burning war is coming!

Whoever burns more money can occupy the most users and become the king of this track.

Hengyu Media just happened to launch "The Founding of an Army". Fang Ziheng was naturally happy to fight in advance and called China Film Group to help.

The 1.2 billion supplementary votes are just the funds he has initially set. If it is not enough, he can add more!

This is just the National Day stall, the Lunar New Year stall at the end of the year and the Spring Festival stall will definitely be even crazier.

In the last life, starting from 2014, the four platforms had been burning for three consecutive years, spending a total of nearly 10 billion on app ticketing in ticket reimbursements.

Three years of ticket surcharges have created a barbaric growth in the film market.

In the previous life in 2015 alone, the total box office for the whole year exceeded 45 billion, which was terrifying to the extreme.

In 2016, it was even more impressive. The total box office for the year was just shy of reaching 50 billion. The movie market was unprecedentedly explosive.

Of course!

It was this kind of back-voting without standards and breaks that paved the way for the subsequent industry bubble.

The industry environment was so chaotic that it didn't take long for the film market to experience a downturn.

Fang Ziheng predicts that it won’t take that long in this life. Currently, the Hengyu Maoyan app has taken the lead and ranks first in market share.

It will take at most two more years for this track to come to an end and firmly occupy the first place in the market share.

In addition, the Propaganda Department will hold an expanded film meeting later this month to introduce new policies related to the film and television industry.

The suggestions put forward by Fang Ziheng and others last time were finally released after several months of deliberation.

This is a great thing!

Only when policies are promulgated in advance and placed over everyone's heads will fear be felt, and the industry environment in the next few years will not be corrupted.

Eleven o'clock.

The black Maybach stopped at the entrance of Wanda Realm Hotel. Fang Ziheng got out of the car, straightened his clothes and said to Mo Xiangwan: "These days, I only have time to check my email at night. Please remember to send me the real-time situation of the founding of the army."

!”

"Understood, I will sort out the movie data in advance!"

Mo Xiangwan nodded, sat in the car and waved goodbye to Fang Ziheng.

The car left with a puff of smoke.

Fang Ziheng stepped into the hotel door with brisk steps, then took a look twice and walked up to a small restaurant on the third floor of the hotel.

In the restaurant, the ten film creators of "The Founding of the Army" are waiting!

"Good director!"

"Director, you are finally here!"

Seeing him appear, everyone stood up to say hello.

Deng Chao stepped forward, winked and shouted: "Director, if you don't come here as the backbone, we won't know what to do!"

"It's so damn stupid. The box office is out at midnight, so what are you worried about?"

Fang Ziheng rolled his eyes, looked at Liu Ye aside, and asked, "Have you ordered?"

"not yet!"

Liu Ye spread his hands and pointed at the menu on the dining table!

"Hurry up, eat and leave!"

Fang Ziheng checked the time, waved to the waiter standing not far away, and said, "Waiter, please come over and help us order!"

In the afternoon, they had to go to nine roadshows. The time was tight and the tasks were heavy, but there was no time to waste on lunch.

Huayi Headquarters!

In the chairman's office, Wang Zhongjun hung up the phone with a smile on his face, looking quite excited.

Just now, he verbally signed two agreements with Alibaba Pictures.

A back-ticket agreement.

Youhua Yichu took the lead in issuing 80 million in supplementary tickets, boosting the pre-sales and first-day box office of "Detective Dee: The Dragon King of the Dragon King".

A joint distribution agreement.

If the film's pre-sales reach 100 million and the first-day box office exceeds 80 million, Alibaba Pictures will activate no less than 50 million promotional resources to help "The Dragon King of Gods" compete for the National Day championship.

Huayi will pay Alibaba Pictures Group 6 points of film promotion and distribution fees, and will also provide an investment share of a 200 million major production next year, and the investment share will not be less than 30.

Originally, Fan Luyuan wanted to make Feng Pants' "Private Customization" and promised to invest at a premium, but he declined.

snap

The lighter started a flame and lit a cigar.

Wang Zhongjun took a sip, and said to his younger brother in high spirits: "Zhong Lei, Xu Ke will take the film's main creator back to the imperial capital this afternoon. You can pick it up!"
To be continued...
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