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February 8, 2014, the ninth day of the first lunar month.

The Spring Festival holiday officially ended, and major industries in China ushered in a new year of work.

After a seven-day holiday battle, the film market decided the winner in advance.

"Detective Chinatown 2" topped the list!

After the fourth day of the lunar month, the box office of 198 million yuan was achieved, the fifth day of the lunar month, the sixth day of the lunar month, the seventh day of the lunar month and the eighth day of the lunar month achieved a great result of 130 million, 112 million, 106 million, and 72 million yuan respectively.

The movie was released for eight days, with a total box office of 1.064 billion!

1 billion in eight days!

It once again broke the records of "The Great Wall" and "Hong Kong Empress" and became the first movie in Chinese film history to exceed 1 billion in eight days.

The box office trend is extremely magnificent. Except for yesterday's eighth day of the lunar month, the daily box office in every day has exceeded the limit of hundreds of millions.

On the Internet, major film and television companies and many well-known filmmakers have made predictions about "Detective Chinatown 2".

It is believed that even if the total box office of "Detective Chinatown 2" cannot exceed 2 billion, it can still be the same as "Hong Kong Markle" and win a box office of 1.8 billion.

The reason is very simple. The box office trend of "Detective Chinatown 2" is even stronger than the summer "Hong Kong Lost".

"Hong Kong Lost" has 980 million in 11 days, and "Detective Chinatown 2" has 1.064 billion in 8 days. By comparison, it is clear at a glance.

Such a high box office trend is due to the evening news of satellite TV on the third day of the first lunar month and the collapse of reputation of "Making a Fight in the Heavenly Palace".

The majority of audiences are not fools, they have to compare and compare before spending money to buy tickets.

"The Great Trouble in the Heavenly Palace" hit 73 million after the fourth day of the lunar month, and maintained a single-day box office of 60 to 70 million in the next four days.

Yesterday we experienced a big plunge, with a single-day box office drop of more than 40%, and we only achieved a box office of 36 million.

After eight days of release, "The Great Trouble" had a total box office of 620 million yuan.

In the last life, because there were no difficult opponents, "Making a Fight in Heaven" successfully exceeded 1 billion due to a collapse in reputation.

This life will be difficult.

Judging from the current box office trend of the movie, there is no hope of breaking 1 billion, and at most it can be 800 million yuan.

It can be seen that in 2014, the film market still had all the meat in the middle, and the end was divided into some soup.

"Macau Storm" starring Da Tiantian is pretty good. Its box office is steady and has exceeded 200 million without any rush or slow down.

As the publisher of the movie, Bona was embarrassed to start expanding its publicity lineup yesterday.

In the words of the Emperor, spending money during a seven-day holiday is equivalent to wasting waste. With "Detective Chinatown 2" and "Making a Fight in the Heavenly Palace", no matter how much resources are thrown away, it will not be of much use to promote the movie.

Starting today, the popularity of the film market has gradually declined.

More than 40 theaters across the country also adjusted the screening volume of several released movies in the early morning of last night.

"Detective Chinatown 2" accounted for the largest share, increasing from the original 33.5 to 50.2%, an increase of 16.7% of the screening volume.

How to say it!

Although there is no adjustment to the schedule during the seven-day holiday, the practices of major theaters at this time can also be called the icing on the cake, with a light gift and heavy affection.

The pressure of Zhongying was eliminated, and 16.7% of the screening was released in one fell swoop to promote "Detective Chinatown 2".

"The Great Fight" cuts directly from the original 36.5 film schedule, only 18.3% of the film schedule was retained.

"Macau Storm" is a blessing in disguise, and the screening volume has only dropped by 10%, and it still has a 20% share, which is more than "The Great Trouble in the Heavenly Palace".

It can be foreseeable that with Bona’s back-up promotion, the box office trend of “Macau Storm” ushered in a rebound.

Fang Ziheng had promised Da Tiantian before that he said that the total box office was expected to be 500 million, which was really not a brag.

In addition to the three movies during the Spring Festival, two movies will be released in the cracks during the seven-day holiday.

A movie "The Legend of the Condor Heroes" starring Xu Jinglei and Zheng Yijian was released for 5 million yuan in two days, and then it was swept into the garbage dump by the theaters.

To have big bad movies, you must have the awareness of big bad movies!

You can believe that, in addition to relying on the fame of several actors, the movie "The Legend of the Condor Heroes" was not even finalized before it was released, with almost no promotional funds, and even no roadshow.

It is said that when the movie was halfway through, even the investors were scared away after watching the filmed adult film and did not dare to invest money to enter.

In addition, an animated film "Frozen" introduced by China Film from Hollywood was released on the sixth day of the first lunar month.

Three million in three days, another film with no potential.

During the 2014 Spring Festival, except for "Where Are We Going, Dad?", which was rejected, there were only six movies in total.

To be honest, this year's Spring Festival is not as exciting as the previous two years. It seems to be a grand event, but in fact, "Detective Chinatown 2" is the king.

………

Film Bureau.

In the New Year, Yin Shi and Kang Feng cheered up from the failure of "The Great Trouble in the Heavenly Palace" and held an opening annual conference.

At the meeting, more than a dozen departments and departments were in the two sides.

Han Xiaoli, vice president of the Distribution and Screening Association of the Film Bureau, gave a brief report on the Spring Festival to Kangqi and everyone.

"Director, everyone, "The Great Trouble" currently holds a box office of 640 million yuan. Including the box office in the early hours of the premiere, the total box office is as high as 650 million yuan.

The movie can be released for at least one month. If the box office trend can be stabilized, there is still hope for breaking through 1 billion."

Han Xiaoli understands the rules of officialdom very well. He first reports good news and raises his grades.

While listening to the report, Kang Feng silently followed the group of subordinates sitting on both sides.

650 million in 8 days!

The results are very good, not any movie is as amazing as "Detective Chinatown 2".

The so-called failure in "The Great Trouble in Heaven" is not a crime of war!

There is still one month left, and although it is difficult, the total box office is indeed hopeful to exceed 1 billion.

Yes, right.

"Making a Fight in Heaven" also sold $20 million in copyright worldwide, which is equivalent to 150 million.

In other words, the country only needs to hit 200 million to enter the 1 billion club.

call..

Thinking of this, Kang Feng breathed a sigh of relief and told Han Xiaoli to continue.

"According to the adjustments of major theaters, "Detective Chinatown 2" has the most scheduled films, increasing to 50.2%. We... "Making a Fight" has the most scheduled films, and it has only 18.3%. Bernard's "Aomen Storm" has 20%, and "Frozen" has the lowest schedule, with only 11.5% scheduled films."

This chapter is not finished yet, please click on the next page to continue reading the exciting content later! Han Xiaoli looked rigorous and told the story. When he talked about "The Great Trouble in the Heavenly Palace", he almost used the word "we" and was killed by Kang Feng's eyes.

What are we!

That is the movie controlled by Xinghao Entertainment!

Kang Pei Anran's face showed a hint of embarrassment. He did not expect that the major theaters across the country would be so disrespectful.

The film released by Tangtang China Film Group has six top 20 theaters in the country, and its total share accounts for half of the theaters in the country, and has also received more than 50% of the screenings by "Detective Chinatown 2".

It's simply outrageous, it's a big slap in the face!

Kang Feng was very angry, but there was no good idea.

After all, he did not work for China Film Group, and Han Dong is the real helmator.

This time, China Film Group has really helped each other.

Now that the holiday has passed, the theaters below have to make some money, it is impossible to put money on the contrary and say "Making a Big Fight in the Heavenly Palace".

As the director of the Film Bureau, he would not have asked Han Dong for help in everything, nor would he have called the theaters below to personally ask for an additional schedule of "The Great Trouble in the Heavenly Palace".

In an instant, Kang Feng felt the helplessness in the film field.

He seems to be in a high position and has a strong position, but he cannot command the theaters below, and is far less prestige than Dong Han.

Well, after all, I just took office and the future is long.

He looked around, knocked on the conference table, and said with a smile: "The Spring Festival has passed. Although the box office of "The Great Trouble" did not meet our previous expectations, China Film, as an investor and issuer, did not lose money overall.

With the assistance of our Film Bureau, "Making a Fight in the Heavenly Palace" sold 20 million US dollars overseas copyrights for 8 days, which is quite successful!"

"Yes, we've done this project very successfully!"

"Yes, there is no film and television company on the market that can achieve 650 million in 8 days, and there are few companies that can sell US$20 million in copyrights."

"Justice Kang has just taken office and discovered a project with a total box office of nearly 1 billion yuan. It is worthy of being a big shot in the film industry for many years. I admire it."

Everyone in the conference room immediately revealed the failure of "The Great Trouble in the Heavenly Palace" in just one sentence, one sentence of one sentence, and one sentence of one sentence.

Han Xiaoli took her seat calmly, without expressing any strangeness.

He smiled bitterly in his heart: "If this is not a failure, then we will never be defeated."

Sometimes, thick-skinned is just a fuck!

Before the movie was released, "The Great Trouble" was a project dominated by China Film and Film Bureau.
To be continued...