........

January 23, 2015.

The first half of the Spring Festival season officially begins with the Hollywood blockbuster "The Hobbit: The Battle of the Five Armies".

It had a box office of 5.02 million at midnight on the 22nd, and a box office of 90 million on the first day on the 23rd, with a total of 43,000 screenings.

As soon as the movie was released, it gave domestic movies a big boost!

I was shocked by the two animated films that will be released later, "The Bears: Snow Ling and Bear Wind" and "Pleasant Goat and Big Big Wolf: Pleasant Goat in the Year of the Goat".

The distributors of the two animations privately cursed China Film and Television for messing around, not choosing any movie, but choosing a vicious tiger to steal the Spring Festival slot.

Are you still going to let them live?

Originally, "The Return of the Great Sage" has activated the animated film market, which is a good thing for other animated films. It can attract a wave of audiences with the popularity of the Spring Festival show.

It's a good thing now, the movie hasn't been released yet, so one section has to be cut from the planned schedule.

Really fucked.

As expected...

In the early morning of the 24th, major theater chains have increased their film schedules for "The Hobbit 3", rising from the national average of 42.9% to 44.5%.

The next day happened to be Saturday again, which further boosted the film's momentum. It defended its single-day box office championship with a super high score of 119 million, accounting for 76.3% of the day's comprehensive box office.

One movie controlled three-quarters of the box office on the 24th!

This is not over yet. On the third day, Sunday, "The Hobbit 3" showed no signs of fatigue and once again won 98 million at the box office.

In the three days of the first weekend, the total box office reached 312 million!

300 million in three days!

The box office potential of high-quality Hollywood movies is fully revealed at this moment, and it is no worse than that of domestic high-quality movies.

On the Internet, a new wave of threat theories about imported films suddenly appeared, accompanying the popularity of movies in every corner of the media.

"Boycott, boycott, boycott foreign films!"

"Fuck...which NT put imported films in the Lunar New Year section? You've been kneeling for so long that you can't get up, right?"

"Sigh... It's such a pity that Domestic Protection Month is gone!"

"Damn it, there are actually four Hollywood movies in the Spring Festival this year. Does China Film think that domestic movies have a long life?"

"The film market is in crisis, domestic films are in crisis, brothers, rush to China Film and Television!"

"Haha, in such a critical moment, a big hero will definitely come out to save the market. Could it be that everyone has forgotten Hengyu Media and Ning Hao's new film?"

"Haha... If I didn't mention it upstairs, I would have forgotten about "The Richest Man in Xihong City"!

"Sure enough, domestic movies must be produced by Hengyu Media!"

Amidst the chaos, several fans pointed to the core, immediately turning everyone's attention to Hengyu Media and Ning Hao's new film "The Richest Man in Xihong City".

Not only netizens, but also movie lovers and major film and television companies have also paid attention.

At this time, someone sent out a promotional screenshot of the official blog of the movie "The Richest Man in Xihong City", which listed a long promotional list.

Twelve variety shows, eight program interviews, seven live video connections from Sohu, Sogou, Sina, Tudou, Douyu, and Hengyu Live, and 20 satellite TV local entertainment information telephone connections for promotion.

The dense list shocked everyone.

Everyone took a closer look and found that "The Richest Man in Xihong City" had started its publicity tour a few days ago, but it was very low-key and not publicized.

.......

what's the situation?

Why not publicize it?

Everyone was so confused that they couldn't guess what gourd medicine the movie crew was selling.

With this question in mind, many people flocked to Hengyu Interactive Entertainment’s official blog and Fang Ziheng’s Weibo.

"Fang Laoliu, what's wrong, someone's coming to kick in the door of your house!"

"Guanbo mother, hurry up and start "The Richest Man in Xihong City". We have recorded so many programs and variety shows, why is there no news at all!"

"It's over, it's over, Ning Hao was given up by Hengyu, and the new film is about to suffer the biggest Waterloo in his film career."

"Ahem... Isn't it the biggest failure in Ning Hao's film career, "No Man's Land"?"

Netizens played tricks and teased Hengyu Interactive Entertainment to speak out.

It is impossible to speak out, and it is not a shameful thing.

However, Hengyu Interactive Entertainment is indeed holding back its big move, temporarily avoiding the edge of "The Hobbit 3" and accumulating strength for "The Richest Man in Xihong City".

2015, January 26, 8 pm.

There are still seven days until the release of "The Richest Man in Xihong City" on the 2nd of next month. Hengyu Interactive Entertainment suddenly increased the promotion of the movie.

It was launched online and offline at the same time, and the momentum was extremely strong. In one day, the movie occupied the top of the hot search list on major entertainment platforms.

The next day.

The Internet has changed the banner of the city wall, and Yishui's "The Richest Man in Xihong City" report and promotional soft articles have launched a fierce attack on the promotional position of "The Hobbit 3".

[The Spring Festival is here, and many blockbusters are being released!]

Modu Entertainment: "As the New Year approaches, the 2015 Spring Festival movie schedule has begun a hot journey. A large number of movies are vying to be released, including the Hollywood movie "The Hobbit 3", the animated movie "The Haunted Bear", and "The Hobbit".

"Pleasant Goat and Big Big Wolf", and the absurd comedy "The Richest Man in Xihong City" to be released on the 2nd of next month!

It is reported that "The Richest Man in Xihong City" is directed by newly-minted director Ning Hao, with comedy genius Shen Teng as the male lead, popular little girl Reba as the female lead, and first-line stars Wang Ou and Chen He joining the cast!"

[The famous director is coming, Ning Hao returns to the Spring Festival with a new film!]

Tengxun Entertainment: "Yesterday, the movie "The Richest Man in Xihong City" was released, controlled by Hengyu Media, distributed by Hengyu Interactive Entertainment, directed by Ning Hao, produced by Xu Zheng, starring Shen Teng, Reba, Wang Ou, Chen He and Zhang Yimin

Preview, officially chasing this year’s Spring Festival stalls.

Director Ning Hao, I believe everyone is familiar with it.

"Crazy Stone", "Crazy Alien", "Blissful", "No Man's Land", "Charlotte Trouble", Ning Hao used his super high level of directing to bring new concepts to movies, and brought him time and time again.

Give movie fans wonderful visual enjoyment.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! The editor is looking forward to "The Richest Man in Xihong City" and Ning Hao and Xu Zheng will once again join forces to create a top-level comedy. I hope it will be released Thank you very much for giving me a ticket to the premiere!"

At the end, the editor of Tengxun Entertainment also specially posted @hengyu interactive entertainment, "The Richest Man in Xihong City", Ning Hao's official blog.

【I am the richest man, I speak for myself!】

Hengyu New Media: "Hello everyone, my name is Wang Duoyu. I am the richest man in Xihong City. I am a promising young man who has three righteous views, loves life, loves food, and loves beautiful women. Seven days later, February 2015 On the 2nd, I will officially meet the audience in the movie, and I hope everyone will come and support me.

My name is Wang Duoyu, and I speak for myself!"

["The Richest Man in Xihong City", the most anticipated domestic movie during the Spring Festival!]

Sohu Entertainment: "During the Spring Festival, when watching movies, I watch comedies. Recently, the release date of the new film by famous Chinese director Ning Hao was announced. What is gratifying is that the new film is still the comedy theme that is Ning Hao's specialty.

The film's producer Xu Zheng is not only Ning Hao's friend, but also another master of comedy. The lead actor Shen Teng has appeared on the Spring Festival Gala twice, bringing countless laughter to the Spring Festival Gala audience.

Reba, the female lead, is one of the most popular little girls born in the 90s. She is the permanent star of the fourth season of the phenomenal variety show "Run, Brother". Reba's popularity has soared this year and she has become a new generation of national goddess after Yang Ying.

At the same time, "The Richest Man in Xihong City" also has two first-line stars, Chen He and Wang Ou, joining the cast. The main creative lineup is extremely strong. Once it is scheduled to be released, it has become the most watched movie during the Spring Festival this year!

[Aiming at 2 billion, Xu Zheng said there is no opponent in "The Richest Man in Xihong City"!"

[Shocked, director Ning Hao once again set off an absurd comedy storm! 】

[This Spring Festival, just watch "The Richest Man in Xihong City"! 】

Wave after wave of reports flooded the Internet like a torrential downpour, attracting hundreds of millions of viewers.

Hengyu Interactive Entertainment found the right opportunity to launch a fatal blow when the popularity of "The Hobbit 3" reached its highest peak and was about to fall back, stealing more than half of the movie's popularity.

At the same time, the film creators of "The Richest Man in Xihong City" made frequent appearances, making collective appearances in programs previously recorded on major TV stations, and holding fan meetings in multiple cities.

........

China Film Group, Chairman’s Office!

boom!

"Director Han, Hengyu Media is going too far!"

"What does Fang Ziheng want to do? He tries to mess with us three times. Do you really think that the world of Chinese-language movies belongs to him alone?"

Zhang Hongsen, the chairman of China Film Co., Ltd., slapped his desk, looked at the helpless Director Han opposite him with a cold face, and said angrily.

Beside the desk, Chen Yu, deputy director and general manager of China Film Group, stood there with his eyes lowered and said nothing.

well..

Director Han sighed, rubbed his eyebrows, raised his eyes to look at Chen Yu, and asked in a deep voice: "Have you found out clearly, whose idea it was?"

"It should be Andy, the chairman of Hengyu Interactive Entertainment. Director Fang is still in Sanqingshan. He usually only controls the quality of movies and rarely interferes with the promotion of movies!"

Chen Yu's eyes flashed, he answered honestly, and then analyzed: "Director Han, Director Zhang, "The Richest Man in Xihong City" will be released 10 days apart from "The Hobbit 3". There should be no competition between the two movies for scheduling.
To be continued...