Chapter 13 Magazine Upgrade
First deposit the 30 million into your own account. As for whether you want to trade stocks or futures, it doesn’t matter.
There are some things that make you too anxious to eat hot tofu.
Just like his media landscape, it can be sorted out immediately without haste.
So next, he plans to integrate the media landscape.
Start with magazines and brokerage companies.
After returning to the Unicorn Investment Company, he called Lin Jianren and He Fengli.
"Boss, do you have any instructions?" Lin Jianren asked cautiously.
He didn't know how the meeting between Xu Luo and the Ship King went, let alone whether Xu Luo made any money.
I feel very confused.
I always wonder if Xu Luo will close the magazine.
He Fengli also had the same idea. If Xu Luo really closes the magazine, it means that they have lost their jobs.
"This unicorn company will do this for the time being." Xu Luo looked at the two of them, "After all, our magazine has not been open for several days, so next, I plan to revise the magazine, and it will be up to you to take the lead."
He Fengli asked curiously: "Revise the magazine?"
"Yes, if we don't transform, it will be difficult for us to stand out among so many magazines."
Xu Luo came up with his plan, "Now I plan to divide the magazine into two. The first one is called "Fashion". The purpose is to lead the Hong Kong fashion circle, so I plan to choose Zhao Yazhi as the first model."
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"Ask her to take some photos that look dignified and elegant, and add some jewelry to make her a fashion spokesperson."
Lin Jianren asked in confusion: "But we don't have any jewelry."
"This is what you have to solve. Find ways to find sponsors, such as jewelry stores like Chow Tai Fook, and some luxury stores."
Xu Luo looked at He Fengli, "I remember you said before that you studied fashion design and studied European and American fashion, right?"
"Yes, boss." Ho Fengli nodded and admitted, "But I feel that if we want to introduce European and American fashion, it will not suit Hong Kong people, so Hong Kong people must have their own fashion, but unfortunately, I feel that there is no fashion in Hong Kong now."
Xu Luo smiled slightly, "This is what you have to do next, design dignified clothing for Zhao Yazhi. In addition, open our own brand of clothing store, and hire Zhao Yazhi as our image spokesperson."
"Really?" He Fengli's eyes lit up immediately, "Next, we will not only create magazines, but also engage in the clothing industry?"
"A sheep is herded, and a flock of sheep is herded. Since you have the ability, why don't we do it?" Xu Luo raised a finger, "One million Hong Kong dollars for starting a business."
"But I have two requirements. First, the magazine must be beautifully designed and fashionable enough; second, the clothing design must be fashionable enough. Whether I hire a designer or do it myself,
To meet my requirements."
"I hire you as the editor-in-chief and creative director of Fashion magazine. You can recruit the staff yourself. In addition, we will also need to find a new office."
Xu Luo continued to talk about his plan, "I will take time to take care of the office building, and I will leave "Fashion" to you."
He Fengli immediately made a promise, "Boss, I will never let you down. If you don't do a good job, I will resign myself."
Lin Jianren on the side saw that He Fengli was promoted to creative director and editor-in-chief. He felt envious and asked: "Boss, what about me?"
"You also have a new task." Xu Luo threw another plan to him, "I named this magazine "Men's Gang", defined as Soft Q, a magazine specially written for men, creating a new chapter for men.
A new realm of lifestyle."
"The main consumer group of this magazine is men, so the cover must be attractive enough, the characters on the cover must be pretty enough, and they must dare to take sexy photos."
"I want to make this magazine an aesthetic textbook for all men who have visual pleasure, so the content must think about what men think and speak about what men dare not say."
Lin Jianren hesitated, "Xianshi Magazine?"
"You're so big, Xianshi." Xu Luo knocked on the table, "Study the plan carefully first, and then tell me whether you have the confidence to complete this magazine."
Lin Jianren did not dare to say anything and hurriedly lowered his head to look at the plan, as did He Fengli on the side.
Although Xu Luo has said enough, she thinks she still needs to find out her boss's intentions first.
Lin Jianren lowered his head and looked through Xu Luo's plan, and the more he looked at it, the more shocked he became.
Let’s start with the positioning of the magazine.
Positioned as a man, and the cover also requires a sexy girl, this will definitely attract a lot of people and has a clear sales target.
Secondly, the magazine also requires bold, spicy pictures and whimsical topics. In this way, it can naturally attract a large number of men.
Taking the whole plan together, this is a comprehensive men's fashion magazine. Although there are many magazines in Hong Kong, they are basically the same and there is no complete classification.
After reading the plan, Lin Jianren instantly felt that this magazine would not only fill the gap in men's magazines in the Hong Kong periodical market, but also bring about a new upsurge in men's magazine consumption.
After all, the boss stated that it was originally intended to be a "man's true temperament magazine."
Such a magazine can not only fill a gap in the men's magazine market, but also fill a gap in men's psychological needs. If it does not sell well, he will tear his head off.
Just looking at the plan, he wanted to ask where he could buy such a magazine. If it wasn't popular, he thought he could commit suicide by jumping into Victoria Harbor.
Lin Jianren feels that the boss's plan is really genius.
Every aspect has been thought through.
After closing the plan, he immediately said: "Boss, I have understood your intention. I feel that this magazine can be a hit!"
"So I will leave this magazine to you." Xu Luo said, "I have already written out the entire plan and invested one million. You must pull up the team of the magazine in the shortest possible time."<
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"Sister Li, the same goes for you. Although we are a monthly magazine, we must be one step ahead."
He looked at the two of them and asked, "Do you have any questions?"
He Fengli thought for a while and finally shook her head, "Boss, your plan has been clearly written. All I have to do now is to recruit a team to start the publication."
"Me too." Lin Jianren followed, "I can't wait to start this magazine now."
"It seems that you have all understood what I said, then I will wait to accept the fruits of your labor." Xu Luo promised a huge profit, "Once these two magazines are successfully established, I will consider giving you some dividend shares."<
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There is a saying that if you want a horse to run, you have to let it eat grass. You can't just let a horse run without letting it eat grass.
People who stick to the rope won't achieve anything big.
Chapter completed!