By the way, how old is Li Jiaxin now?

This woman is famous for looking at money.

It just so happens that he likes to talk about money.

There are only two things we uphold: good women don’t refuse, bad women don’t take responsibility.

Xu Luo left Kowloon Tong with doubts.

In fact, he was thinking about starting a newspaper in addition to the magazine.

This is not just a matter of starting a business as soon as you are hot-headed.

But think carefully.

Because in his view, there are many benefits to starting a newspaper.

The first is that it can provide him with an important public opinion position; the second is the potential commercial value of the newspaper.

If the establishment is successful, it will not only be an important business marketing channel for him in the future, but also an important place to gain insight into competitors, and even become an accelerator for him to build a super business empire.

He hopes that when he acquires British capital in the future, the stock price of Jardine Matheson, the rise and fall of Swire, and the market value of several major listed companies will fluctuate at the same time as his remarks in the newspaper.

At the same time, it can also protect its own entertainment company.

Except these.

When this newspaper is really accepted by the public, he can use data analysis, manual tracking and other behaviors to form a huge database.

It can fully mine and analyze user information, better track and analyze user behavior and preferences, and use this to promote its own business development.

So after I came to the company, I have been thinking about the newspaper.

The past 1970s was the most prosperous period for newspapers in Hong Kong. Hong Kong, which is so big, actually had nearly 70 newspapers at the same time.

After fierce competition and survival of the fittest, there are less than 60 newspapers in Hong Kong left this year.

If calculated based on Hong Kong's population and total newspaper circulation at this time, almost every two and a half Hong Kong people will buy a newspaper, which is second only to RB in Asia.

With so many newspapers and such fierce media competition, if you want to start a newspaper, you must have some sharp tools.

For example, with regard to novels, Ni Kuang once said: "The success of "Ming Pao" depends entirely on Jin Yong's martial arts novels."

Currently in Hong Kong, the three newspapers "Ming Pao", "Oriental Daily" and "Sing Tao Daily" have the largest sales volume.

Everyone has the posture of "Feng Shui is turning, come to my house this year", taking turns to be the "newspaper sales champion", with sales of more than 100,000 copies in each issue.

In addition to sales considerations, there are also political considerations.

"Ta Kung Pao" and "Wen Wei Po" are left.

Therefore, he does not intend to participate in this matter and remains neutral to prevent the British from messing with him.

Before the deadline for the British, they must grow up obscenely.

As for how to break up the current competition among so many newspapers, he has already thought of a way.

That’s money burning!

Publish a free newspaper.

First, distribute them for free in subway stations or commercial areas with dense commuters. After achieving a huge distribution volume of newspapers, you can then rely on advertising revenue to make profits.

Because the free ones are the most expensive.

And other than this method, if you ask him to write novels, he will only know the routines of Internet novels.

It is best for the protagonist to be the kind of person who is miserable in reality, whose father does not care for his mother and does not love his mother. He likes to read books every day when he has nothing to do, and dreams that one day he will have an adventure and move his household registration back to ancient times.

Car crashes, lightning strikes, floods, everything that can happen to him will happen to him.

Finally, I went back to ancient times. I must have fallen into the barren mountains first. When I turned to the foot of the mountain, I met an old farmer, wearing a long robe, a very classic kind.

As soon as I opened my mouth: Where am I?

What era are we in now?

With an authentic modern accent, Beier was confused.

After being simply convinced by the old farmer, under the leadership of the old farmer, I visited a hermit and chatted with the hermit about ancient literature for three hours.

By opening his mouth, he could come up with ten or eight Tang poems and Song lyrics, which would astonish the hermit.

Then it’s time to wash your hands again and make some small inventions to benefit the people.

By the way, I fell in love with the hermit's beautiful daughter, and got to know the emperor who paid a private visit in private...

After clearing his mind, Xu Luo called Lin Jianren to the office.

"Boss, are you looking for me?"

Lin Jianren had a smile on his face and handed over a paper bag, "This is the cover photo taken by Miss Guan yesterday. Please take a look."

Xu Luo poured out the photos from the bag and looked at each one carefully.

The above picture of Guan Jiahui is in a white shirt, with her long legs exposed from the lower body. Although the clothes are hazy and the poses are different, every picture gives people a particularly flirtatious feeling.

Wandering on the edge of SQ and art, it can be said to be edge art photos full of temptation and imagination.

"It's a good shot. Choose a few to make the cover of this magazine and publish it." Xu Luo put the photos into a paper bag and continued: "Don't spread the negatives."

"Understood, I have already taken precautions in this regard." Lin Jianren nodded in response.

Xu Luo handed him the plan written in his hand, "I want to start a free newspaper."

"Free newspaper?" Lin Jianren's eyes widened instantly, and he felt as if the boss had too much money.

Xu Luodao: "Not bad, a free newspaper."

Lin Jianren hesitated, "Boss, although I shouldn't question your decision, the newspaper market is now saturated, and we will definitely lose money if we issue free newspapers."

"The worst case scenario is a loss of tens of millions." Xu Luohun didn't care, "I'm already prepared to make a profit after 18 months of losses."

"Eighteen months of losses?" Lin Jianren couldn't help but swallowed.

I thought the boss was so generous, he was able to burn money for such a long time.

As awesome as "Ming Pao" was, it didn't have any grand ambitions when it started. Jin Yong and Shen Baoxin both realistically put making money first.

Anyway, he is not very optimistic about Xu Luo's decision.

Xu Luo ignored what he was thinking, even if he knew it, he wouldn't care.

"You also know that competition in the newspaper industry is fierce now. If you want to break out of the tight encirclement, the best way is to burn money."

"I am not one of the entrepreneurs of the older generation. They adhere to the principle of being diligent and thrifty, but for me, any problem that can be solved with money is not a problem."

Xu Luo looked into Lin Jianren's eyes, "I named this newspaper "Xiangjiang Daily", and the business strategy is to distribute it for free, even at subway entrances and exits, commercial centers with high traffic, and other places."

This chapter is not over yet, please click on the next page to continue reading!

"And I came to you to preside over this newspaper. You must adopt an objective and fair attitude. For any incident that has a question of position, you must only report and not take sides."

Upon hearing this, Lin Jianren immediately said: "Do you mean to remain neutral?"

"That's right, I don't want to offend both parties." Xu Luo said seriously, "Now that the magazine is about to be released, you can also spare time and waste time by starting a newspaper. Just go and acquire one."

"But in terms of content, what should we report?" Lin Jianren asked again, "How to divide the sections?"

Because today’s newspapers are very clear and report honestly on their own field.

Unless the sales of your own newspaper are declining, you will put some exciting photos or secret news in the supplement.

Regarding this issue, Xu Luo has already conceived it, "It is divided into two sections, one is news and current affairs, and the other is celebrity entertainment gossip, as well as comments on various movies and artists' acting skills."

"When the time comes, hire professional editors to comment on the newly released movies or TV series from various film companies and major TV stations from the most fair and impartial perspective."

"There is no tendency to attack film and television companies and artists. It must be fair and just!"

Lin Jianren quickly recorded what he said.

"There are not too many other requirements." Xu Luo said, "You first buy a newspaper, and then implement these things."

"Okay boss." Lin Jianren took his business plan away and left the office.

……

Time flies, time flies.

A week passes quickly.

Before you know it, the time has come to April.

Everyone is busy these days.

Lin Jianren is busy buying a newspaper.

Chen Shurong took people to Shenzhen.

Xu Luo, on the other hand, was busy between Guan Jiahui and Zhao Yazhi.

By the way, continue to plagiarize "Principles of Economics".

On this day, he was writing furiously in the office.

The secretary suddenly knocked on the door.
Chapter completed!