He ​​once told Pan Yingzi that he would let Shaw Brothers, Golden Harvest, TVB, and Lishi watch his face.

Naturally, it cannot be achieved by relying on artist resources alone. For example, Wang Jinghua cannot do it.

Many resources are still needed.

Xu Luo said to Zhou Jiahui: "What I told you before was not comprehensive enough. I will add it again now."

Zhou Jiahui hurriedly took notes.

"A brokerage company will never allow a single line of contact between the manager and the artist. Instead, the entire company will jointly represent an artist, share resource information, and use the resource platform."

Xu Luo said seriously: "In other words, the resources within the company are open and shared, and the artists belong to the company and not to the individual managers."

This is to prevent managers from leaving and taking away most of the artists.

This method can benefit many parties: for artists, he can obtain talents that are most suitable to serve him in various fields, and he does not need to be restricted by a special agent or director.

For agents and directors, build a platform for them to give full play to their talents. On this platform, they can give full play to their expertise without having to fight for clients and causing internal consumption of resources for themselves and the company.

"At the same time, what I require is teamwork. There should be no fierce competition among colleagues. All information and intelligence about customers can be reported."

"I attach great importance to teamwork and equality, so employees' payslips must be arranged alphabetically by last name."

He first told Chow Ka Fai what the CAA model could be absorbed for his own use.

"At the same time, we fully explore the potential of artists, such as magazine covers, advertising endorsements, and even songs, etc."

"Secondly, this company cannot become a celebrity's nanny and must be responsible for all the food, drink and toileting of the artist; instead, it allows the celebrity to act as a pawn for the company's projects."

"Artists are like products on the assembly line, and company employees are like workers on the assembly line. Each person is responsible for a part of the content and ultimately makes the product good."

"In addition to training actors, we also need to train directors, package them like stars, help them position themselves, help them promote themselves, and build their personal brands."

In the film and television industry, the director is the initiator of a project and the most critical person.

In the early stage of a project, having a director will get twice the result with half the effort. The director can lead the screenwriter to incubate the script, while using his own connections to attract stars, and even have some investment resources. It goes without saying.

Without the director's intervention in the early stage, it is almost a pure "PPT project", which has to be promoted by the project side's own words, and is often questioned as unreliable.

"The most important thing is that what we need to do now is the platform."

Xu Luo continued: "Integrate talent resources in every aspect of the film from producers, screenwriters, directors, actors, soundtracks, special effects, etc."

"Once a suitable project is found, the whole company will work on it. As for whether to make money or not, this is not a first consideration. Filmmaking inherently involves profits and losses."

"Let's start with movies. The most important thing at the moment is to increase publicity."

He took a sip of water and said, "That's all for now. You must do what I ask you to do. When the movie is ready, then take the time to meet with Lei Juekun to talk about the theater chain. Lei Juekun has just established the theater.

Line, there must be no film source."

"When necessary, we can make concessions. It would be best if we can cooperate for a long time."

It is said that last year, Mai Jia, Shi Tian, ​​and Huang Baiming jointly founded the Endeavor Film Company; and Lei Juekun, in order to break through the encirclement and suppression of Jiahe and Shaw Brothers, incorporated the company and joined it as a subsidiary of Princess Jin.
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Golden Princess's subsidiaries include Golden Princess Film Production Co., Ltd. and New Art City Pictures, as well as exclusive theaters, including 18 theaters including Lisheng, Roxy, Kaisheng, New Voice, and Jin Hongji.

However, having only theaters but no movies is like having a pot but no rice. You have to kneel down to the movie company to make money, which is embarrassing and passive.

If you have your own film company and the support of theater chains, you will have both pot and rice, and you can be self-sufficient.

The old giant Shaw Brothers is a representative of self-produced and self-sold movies. The movies produced by its own company can basically meet the annual screenings of its own theaters.

However, starting a film company from scratch is not only time-consuming, laborious and expensive, but also requires a high professional threshold.

Acquiring an existing company and investing in it not only has no barriers, but is also fast and efficient;

So Boss Lei found the struggling Mai Jia, Shi Tian, ​​and Huang Baiming, threw out the check, and turned them into the three giants of Xinyi City.

However, the name has not been officially changed yet, it is still called Struggle.

Negotiating with a theater like Golden Princess is very simple. They only ask you what movies you have to film and who you have on hand. If you can launch a complete plan, plus your past history and box office, they will naturally talk to you.

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But we should also avoid those theater chains with huge pitfalls, such as Golden Harvest.

So when this "Happy Ghost" is produced and does well at the box office, Xu Luo plans to start the movie king mode.

He told Zhou Jiahui: ""Happy Ghost" must be filmed well, and talents from all aspects must be recruited, because next I am going to start the project packaging mode."

"Police and gangster films, martial arts films, science fiction films, zombie films, literary and artistic films, etc., are all made into attractive projects and then packaged."

"In the future, our goal is no longer to provide one or two stars for a play, but to provide a complete package service: from project planning, to writers, screenwriters, producers, to directors, actors, everything is ready.

Package it up and cooperate with theaters."

He wants to recruit top talents in every position needed for TV programs and movies while other film companies are still simply making stars.

Once the reputation of the unicorn company is established, it will naturally attract talents.

Moreover, directors and artists should be able to discover the benefits of signing with this company and find the most suitable talents to serve them in various fields.

As long as the benefits are sufficient, friendship will be false.

For example, John Woo, who had a contract with Golden Harvest, changed his name to Wu Shangfei and helped New Art City direct "Funny Times".

"I understand." For the company's first movie, Chow is under a lot of pressure.

After explaining everything that needed to be explained, Xu Luo returned to his office and continued to plagiarize the script of "Happy Ghost".

A few days later, he handed the script to Zhou Jiahui and asked him to find Fatty Wang to tinker with the movie.

Xu Luo can't make movies, so he can only work as a porter for movies.

Although the initial goal was just to leave a mark in the domestic film industry, it is not enough to just become a tycoon. You also need to have a voice in the film and television industry.

For this reason, Teacher Xu secretly vowed that when those female artists become famous, they will make money every night.

Of course, he can also spend money to keep them and not let them enter the entertainment industry, but he likes the feeling that other people's goddesses are his gold mine.

After handing over the script of "Happy Ghost" to Chow Ka Fai, Xu Luo no longer cared about how to make the movie.

Because he was not a director or a producer, he could only copy down the general content and let Fatty Wang perfect the rest.

He plans to focus all his energy on making money.

If you have money, you can do whatever you want.

What's more, he is not a god and does not have the energy to follow up on everything.

I just sat down when I returned to the office.

The secretary came to report that Ma Chengkun was looking for him.

He lets people in.

After seeing Ma Chengkun, he immediately said with enthusiasm, "Sheng Ma, you are such a rare visitor. You haven't been wronged by the Independent Commission Against Corruption, have you? Please take a seat."
Chapter completed!