On January 10, 1981, Chen Bing and Li Shihao finally ended their exams for this semester. They quickly packed their bags and followed Zhao Ping on board the flight to the lighthouse country. The Los Angeles Electronics Show was held on January 15th, which was only 5 days.

It's about to start, and the three of them must rush there in advance.

Chen Bing is an overseas student from the Mainland and has not yet obtained a Hong Kong ID card. Under normal circumstances, it is not easy to get a visa if he has to fly to the Lighthouse Country. But with someone like Zhao Ping who has extensive connections in the Lighthouse Country to operate, it is

It’s a lot more convenient.

A business invitation letter issued by the Lighthouse Branch solved the visa problem. After the plane landed at the airport, John and Fang Xudong were already waiting at the airport and directly took the three of them to the booked hotel.

Both of them were recruited by Zhao Ping. This was the first time they met Chen Bing and Li Shihao. At this time, Chen Bing no longer looked as poor as when he first came to Xiangjiang. Now that the company has opened, it is appropriate to purchase a few sets with public funds.

The clothing is also appropriate.

Although Chen Bing is still dressed simply, there is no difference in temperament with a young man like Li Shihao. Especially compared with Li Shihao who is looking around and looking for novelties, Chen Bing's calm demeanor is more like that of a kid from a wealthy family who has seen the market.<

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The company has not yet produced any output, and the three of them did not spend too much money to book a luxurious top-level suite. They just booked a three-person suite with a living room. The three of them took a short rest and opened the suitcases they brought with them in the living room.

There are thirty game consoles in the box, and ten prototypes of each game.

John and Fang Xudong are just the directors of the Dengta Guo Sales Company, and they receive salary and sales performance commission. They do not know the detailed share structure of Yinghao Games. They only know that Chen Bing and Li Shihao are both shareholders, and both are young masters with family backgrounds.
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Even though the two of them have been working as dealers with their subordinates for two months, in fact they are a little unsure about the company's products because they have never really seen the company's products before, but they just know that they will.

Launching a handheld game console and three accompanying new games.

The reason why the two of them were willing to change jobs was entirely out of their trust in Zhao Ping. Of course, there was also a strong reason. The basic salary offered by Yinghao Company was twice their original salary.

To put it bluntly, the handheld game console is just a consumer electronics product, and the technical content is not high, so the confidentiality required is actually not that strong. Previously, the reason for strict confidentiality was to prevent plagiarism by competitors, but more

The purpose is to create a sense of mystery, which is also a marketing strategy.

Now that there are only a few days left before the Electronics Show, there is no longer enough time for competitors to respond. The company no longer needs to keep confidentiality strictly, and the products can be decrypted on a small scale.

This is the first time for John and Fang Xudong to see the finished product. They have not yet turned it on for trial play. Just observing the appearance, they are very excited. The appearance of the three game consoles is almost exactly the same, except for the different words written on the labels on the back.

Game name.

Both of them had carefully studied Nintendo's Game&Watch before, and now they saw that this new handheld product named Game Boy far surpassed Nintendo's products in terms of appearance design alone.

Since Chen Bing copied Nintendo's classic design, he even copied the name. He didn't even think about superfluous and adding a new name. Using the opponent's second-generation product to compete with the first-generation product naturally has obvious advantages.

After the two of them tried out three games respectively, they were completely relieved. Frankly speaking, they were very critical of the company's previous product confidentiality policy. When they went to visit the dealer, they didn't know the specifics of the product.

, but also pretending to be mysterious, for which I don’t know how many dealers have looked down upon me.

Now that they have finally seen the product, the two believe that this product is enough to trigger surprises and riots among dealers. The blank stares they received before are not in vain, they will be converted into sales and reflected in their sales commissions.<

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Although the previous products were kept confidential, the sales commission ratio had been set. The entire sales branch would receive a performance commission based on 1% of Lighthouse Country's sales, which would then be distributed among the dozen or so sales staff within the sales company.

Nintendo's Game&Watch has been sold in the lighthouse country before, and the market response has been very good. The two originally estimated that Nintendo will sell at least several million in the lighthouse country in the next year, and the sales volume will be conservatively estimated to be close to 100 million US dollars.
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Now my company's product, Game Boy, surpasses Game&Watch in terms of both appearance design and game quality, and its market performance will definitely be even better.

Based on a conservative estimate of US$100 million in sales, their total commission will exceed US$1 million. Even though it will be shared by more than a dozen salespeople, it is definitely a very satisfactory income.

Although this level is not comparable to that of the working emperors of large companies, it is already at the top level of working income. The two of them took the risk and jumped to this new company, which is considered the right move.

Unlike Li Shihao, who was careless and complacent, Chen Bing and Zhao Ping had been paying attention to their emotional changes and were very satisfied with their excitement.

Zhao Ping even said: "John, Mark (Fang Xudong's English name), I know you had some doubts before, but now that you have seen the product, you should have enough confidence, right?

This electronics exhibition is an opportunity for our company to become famous in one fell swoop. I believe that after this exhibition, you will become the favorite customer of the lighthouse dealers. Tomorrow, we will bring these prototypes to the company and let all the employees of the company

Everyone has seen our products.

In the next few days, there will be a lot of detailed preparation work to be done for the exhibition, which requires the serious efforts of you and all employees. I believe that your work will be generously rewarded."

John was very excited, "Mike (Zhao Ping), our product is great. Compared with our Game Boy, other companies' products are bullshit. This cute little thing will definitely drive dealers crazy."

."

"John, this game console and several games were designed by Chen. He is a genius. We will have more genius designs in the future. We are just getting started now."

Zhao Ping did not highlight Chen Bing's identity as the major shareholder, but took the initiative to introduce his ability as a designer. This was what they had discussed before. After all, Chen Bing was born in the Mainland, and the identity of the major shareholder would be too sensitive, so there is no need to over-promote it for the time being. He is just a talented designer.

His performance is enough for Chen Bing to establish sufficient prestige within the company.

"Oh, God, it turns out these were all designed by Chen." John turned around and slapped Chen Bing with a rainbow fart in an exaggerated tone, but Chen Bing just accepted the praise calmly without saying much.

.

After all, Fang Xudong is Chinese and is not used to being as naked as John, so his words of praise and flattery are naturally much more reserved, but the look in his eyes that looks at Chen Bing clearly shows respect.

The next day, the three of them went to the sales company, met with grassroots employees, showed the products to the employees, and aroused the excitement and cheers of the employees. The process does not need to be described in particular, but it can be clearly felt that the enthusiasm of the employees has improved a lot.

The detailed work of setting up the exhibition was still left to John and Fang Xudong. The reason why Chen Bing and the others rushed to the Lighthouse Country in advance was because there was a series of business meetings that required the three of them to attend in advance.

The first important meeting to be arranged is to meet with the lawyer. The Lighthouse Country is a country accustomed to litigation. Not only is the criminal crime rate high, but commercial litigation is commonplace.

If you want to do business in a lighthouse country, firstly you cannot escape the tax bureau, and secondly you cannot escape dealing with lawyers. If you have never engaged in commercial litigation in a lighthouse country, it only means that the business field you operate is too inconspicuous and has not entered the mainstream at all.

Sight.

Chen Bing is currently operating in the electronic game industry, and in the future he will enter new technology industries such as personal computers and software. These industries are prone to commercial litigation, especially in the area of ​​intellectual property. If you don’t have several relationships every year, you would be embarrassed to say that you are

High-tech?

Yinghao Games now owns a lot of intellectual property rights. Among the three games, Sokoban and Chinese Cube are standard originals in this time and space, and there will not be too many disputes about intellectual property rights; the game console's appearance design and cross-key patents

The ownership is also relatively clear.

What is most likely to trigger litigation is the Snake game and the handheld game console itself.

As mentioned earlier, Snake’s intellectual property issues are relatively complex. It is a collective name for a large series of game play methods. Since the inception of this type of game, many innovative play methods have appeared.

If the sales of Hero Game's Snake are mediocre, there should be no one to challenge it, but once this game becomes a hot seller, a large number of developers who have developed such games will inevitably pounce on them and advocate for Hero Game's Snake.

I borrowed their creativity and wanted to get a piece of the Hero Game bowl.

When they were in Xiangjiang, Chen Bing and Zhao Ping had already asked senior lawyers to evaluate the game. The snake gameplay of Hero Game was significantly different from the existing game gameplay on the market. Even if a lawsuit was filed, the probability of winning the case was very high.
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The trouble is, you don’t know which developers will initiate litigation and what the reasons for the litigation will be. Intellectual property litigation has always been complicated, long and highly professional. You must not take it lightly just because the probability of winning is high. If you take it lightly, you will be caught by your opponent.

If you find a loophole, your opponent will tear you apart.

As for the Snake lawsuit, to put it bluntly, it is a jealous person who wants to grab benefits. This has nothing to do with whether it is justified or not. It is purely greed. However, the Snake game itself will not be fatally affected. The worst result is

, to share the benefits with others for no reason.

But the lawsuits that may arise from the handheld game console itself are completely different. The most mainstream and successful manufacturer on the current market is Nintendo of Neon Country. Nintendo is currently making huge profits in the market with its first-release games.

.

Game Boy, the game console to be launched by Yinghao Games, surpasses Nintendo's Game&Watch in both its appearance design and the games it contains. It is bound to compete fiercely with Nintendo and seize Nintendo's market space and profits.

It is said that taking people's money is like killing their parents. Hero Games has had an impact on Nintendo's core business, and it is bound to be severely counterattacked by Nintendo. This is unreasonable.

Yinghao Games is a small company newly established in Xiangjiang, and it was unknown before. Nintendo is a long-established company in Neon, and has long established its roots in the lighthouse country.

The most commonly used means of competition by established companies like this when facing new and small companies is malicious litigation. Regardless of whether it is justified or not, if a large company can successfully sue a small company, it will win half the battle.

Even if the rationality of this kind of lawsuit is very small, big entrepreneurs have big businesses and abundant capital. As long as they can drag small companies into a long litigation process, just relying on the high fees required for litigation and the energy required to deal with the litigation,

This will allow small companies to shed a layer of skin.

For large companies, the results of such lawsuits are not important. What is important is to use litigation to put pressure on competing small companies, cause harm, and slow down the development of small companies.

Under normal circumstances, unless the evidence of infringement is very obvious, such lawsuits will not be serious enough to prohibit small companies from selling their products. But once small companies are entangled in such lawsuits, their marketing speed will often be greatly affected.

influence.

Unless the products of small companies are extremely good and difficult to replace, customers will be unwilling to purchase products with legal risks and to cooperate with small companies that are under huge pressure from litigation.

Chen Bing was a researcher in the electronic information industry in his previous life, and he had seen many similar cases. I don’t know how many mainland companies have muddle-headedly fallen victim to malicious lawsuits in the process of participating in international competition.

It can be said that malicious litigation has become a common method in Western industry competition. It is a common tactic used by the established overlords in the industry to establish industry barriers and suppress new competitors in the industry.

Nintendo itself does not have many intellectual property rights in the field of handheld game consoles. Frankly speaking, there are no barriers at all. This kind of lawsuit that is bound to come is more of a means of intimidation and suppression. The key depends on whether Hero Games has the ability.

Just bear this pressure.

Yinghao Games' products themselves are sufficiently competitive. As long as they can become an instant hit at this exhibition, they will bring a steady stream of sales and profits.

Although Yinghao Games itself is a small new company, and its economic strength cannot be compared with Nintendo, its future game console sales prospects are good enough, and the cash flow it earns is enough to support this kind of protracted litigation.

Chen Bing and Zhao Ping had long been mentally prepared for the possible impact of litigation in the future. When they came to the Lighthouse Country, they immediately arranged to meet with lawyers. In fact, they were prepared for possible litigation.
Chapter completed!