As far as Chen Bing knows, the first vertical scroll game in history was "Tiepan Zhen", which was launched by Namco in 1982 and entered the lighthouse market in 1983.

The "Forward" launched by Yinghao this time is not actually a copy of any classic game, but a fusion of elements from several games. Launched at this time, there is no doubt about its innovation and fun.<

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John introduced it for about ten minutes, boasting that this vertical scrolling shooting game was rare in the sky and hard to find on the ground, and then started to introduce the second one.

"Let's experience our Yinghao Company's second game, "Street Fighter"."

Following John's words, the game screen appeared on the TV screen again. This is a horizontal axis fighting game.

Historically, "Street Fighter" is definitely a well-known classic game, released by Capcom in 1987.

It was only 1981, and the hardware level could not fully meet the needs of "Street Fighter". Chen Bing could only simplify the game to a great extent, but even the simplified game still brought great excitement to the audience.

Shocking.

Historically, the first fighting game should be "Kung Fu", which was released by Konami in 1985. Yinghao Company launched this game type four years ahead of schedule, so you can imagine how shocking it was.<

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Chen Bing launched the fighting game so early not only to seize the famous series IP of "Street Fighter", but also to take the lead in opening up new game types. This is extremely important for establishing the company's position in the minds of players.

Steps.

This game is a simplified version of a later classic game. The simplification is mainly a compromise to the lack of hardware. However, the game settings already contain almost all the elements of fighting games. It has definitely defined a new game since its launch.

Type.

The three casual games launched by Yinghao Company previously pushed the casual games in the pixel era to a peak, and this time with the two games "Forward" and "Street Fighter", Yinghao can establish its technological leadership in the arcade field.<

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Next, John introduced two more games. Although they are not as outstanding as "Forward" and "Street Fighter", they are still extremely innovative. These two games are called "Crazy Racing" and "Super Mario" respectively.

》.

Needless to say, "Crazy Racing", as the name suggests, is a racing game. Racing games are not a particularly new category at this time. There are already some racing games on the market, but "Crazy Racing" also uses the vertical

Scroll technology has greatly enriched the content of racing games and pushed the racing game category to new heights.

The name "Super Mario" must be familiar to readers. It is a super classic game launched by Nintendo and is the pinnacle of horizontal jumping games.

Historically, "Super Mario" is a classic FC game launched by Nintendo in 1985, but the characters in it actually first appeared in Nintendo's arcade game "Donkey Kong".

The early rise of Nintendo was based on the good performance of three products: handheld game console, "Donkey Kong" arcade machine and FC Magic Machine.

Chen Bing has been secretly blocking Nintendo. He started by using GAME BOY to give Nintendo's handheld console business a head-on blow. But at this time, Nintendo had already launched the arcade game "Donkey Kong", and it was already too late to block this game in advance.<

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Chen Bing simply skipped "Donkey Kong" and started "Super Mario" directly. "Donkey Kong" and "Super Mario" are both jumping games. In essence, "Super Mario" is an upgraded version of "Donkey Kong".

Historically, "Donkey Kong" performed fairly well, with a total of about 10,000 units sold. Before "Super Mario", Nintendo also launched versions such as "Mario Brothers", but the market response was average.

The success of "Super Mario" is due to the fact that after jumping games were transplanted to the FC platform, jumping games are actually more suitable for family games and are not completely consistent with the sexual orientation of arcade machines.

"Donkey Kong" performs well, mostly because it pioneered jumping games and has enough novelty.

"Super Mario" is a side-scrolling game, which is also obviously innovative. With the side-scrolling technology, Chen Bing believes that it can also attract the enthusiasm of many players.

"Super Mario" launched by Chen Bing was later than "Donkey Kong". At this time, it is difficult to completely defeat "Donkey Kong", but it will certainly take away part of the market of "Donkey Kong" and suppress the performance of "Donkey Kong"

.

The entire press conference lasted two hours, and Yinghao Games launched a total of four different arcade machines.

These are not just four games, but they belong to different game types, including vertical shooting, horizontal fighting, vertical racing, and horizontal jumping. In particular, these games all use scroll expansion technology, which proves the scrolling skills of Hero Games.

The technology is fully mature.

Most of the audience at this conference are industry insiders who know the video game industry very well. After this game conference, almost everyone knows that the era of scroll games has arrived.

In the future, there will inevitably be a large number of scroll games, and many traditional games based on a single background will soon be abandoned by players.

Players only care about whether the game is fun, but arcade operators are more concerned about price. Yinghao’s arcades have greatly improved in terms of picture quality and game content. Behind this must be an increase in hardware costs.

The arcade machines launched by Yinghao Games are ahead of most of their peers on the market, and naturally they have made great innovations in game motherboards.

In the past six months, Yinghao Company has been engaged in the research and development of arcade motherboards. Not only in accordance with Chen Bing's requirements, but also around the Z80 chip, it has created a universal motherboard platform with excellent performance, which can fully utilize the capabilities of the 8-bit chip.

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What's more important is that in addition to the motherboard, Yinghao has also developed independent sound cards and graphics cards, making Yinghao's arcade machines far beyond its peers in terms of graphics processing and dubbing and soundtrack.

It is precisely with stronger chip computing power and graphics processing power that Yinghao's games can add more game elements under the limitation of storage space.

With the addition of graphics cards and sound cards, and improved motherboard performance, the cost will naturally increase significantly, and the arcade pricing of Yinghao Games is naturally higher than that of its peers.

The arcade machine market is now at its peak. A large number of manufacturers are pouring into the market, and competition is fierce. The retail price of arcade machines has generally been below US$1,500, and the lowest has even dropped below US$1,000.

However, the prices of the four arcade machines launched by Hero Games this time are all above US$2,000. "Onward" and "Street Fighter" are priced at US$2,400, and "Crazy Racing" and "Super Mario" are priced at US$2,000.
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At the same time, Yinghao Company can also sell game motherboards separately, allowing arcade operators to purchase the motherboards and then go back to modify them. The corresponding motherboards are priced at US$1,700 and US$1,300.

The handheld game console launched by Yinghao Company at the beginning of the year was priced 40% higher than that of Nintendo. The price of the arcade machine this time is also high. Chen Bing is engaged in the global market, not the mainland market, so he will not adopt a low-price strategy.
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Product pricing strategy is closely related to the company's competitiveness. Chen Bing wants to take the path of technological leadership. He hopes to continue to establish a leading image of technology. Naturally, he will not take the initiative to start so-called price competition.

Even though the pricing of Yinghao game products is high, the innovative nature of the games is attractive enough. As soon as the product launch conference was over, a large number of dealers and agents came to negotiate orders.

Previously, Yinghao Games had established a preliminary independent distribution system with handheld game consoles. Now that it launches arcade machines, it will naturally continue to use the original system and continue to adopt the dealer system, and will not allow exclusive regional agents to appear.<

/p>

After three days of exhibition, "Forward" performed best, with orders received up to 4,000 units, "Street Fighter" also exceeded 3,000 units, and orders for "Crazy Racing" and "Super Mario" were also close to 2,000 units.

.

A total of 11,000 units were ordered. Even if the ex-factory price was 25% off the market retail price, the total order amount obtained this time was as high as 180 million US dollars. Yinghao Company has also become the most popular company at this electronics show.

One of the manufacturers.

This time, Yinghao Company no longer needs to find a foundry. The Yinghao Electronics Factory in the Special Economic Zone has been completed and the equipment has been installed. Workers are currently being trained and will be officially put into production soon.

In the production of arcade machines, the motherboard is the key, but the production of tens of thousands of motherboards will not put any pressure on production capacity at all for professional electronics factories.

The rest of the arcade machine assembly actually has no technical content. It is simply "driving screws", and there will be no bottlenecks.

The Chicago Electronics Show has attracted more media attention than the previous Los Angeles Electronics Show, and the outstanding performance of Yinghao Games has naturally attracted a lot of reports.

The arcade market is completely different from the handheld game console market. The handheld game console was invented by Neon manufacturers. When it arrived in the lighthouse country, it was just an imported product and would not attract widespread media attention.

However, the arcade market is a market in which manufacturers from the Lighthouse Country are heavily involved. It is an area of ​​great concern to the social news and financial news of the Lighthouse Country. Although Hero Games is an outsider, the scroll game technology displayed by Hero Games this time represents the industry.

The future direction.

Therefore, the treatment enjoyed by Yinghao Games this time is much higher than last time. Chen Bing has been hiding behind the scenes, and John is responsible for receiving all media.

The media seems to have a tacit understanding and rarely mentions the fragrance of Hero Games. More reports focus on the impact of several Hero Games products on the industry.

At this time, the Lighthouse Country is the most developed country in the world. The people of the Lighthouse Country do not care about anyone outside the Lighthouse Country. It is normal for the media not to report more about the hero's Hong Kong.

Although the product is good, marketing and promotion are still indispensable. However, arcade machines are not mass consumer products, and the effect of marketing through advertising is not optimal.

This time Hero Games has changed its marketing methods and will build a hundred "game cars" to parade and display throughout the Lighthouse Country.

The so-called "game vans" are modified vans with eight game consoles installed in each van, and then travel around. Every time they arrive in a town, they stop in crowded places and let people experience these games for free.<

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This kind of "game cart" is somewhat similar to the ice cream cart that sells ice cream, except that the "game cart" itself does not carry out any sales activities and is only for consumers to experience for free.

The roads in the Lighthouse Country are very developed. These one hundred "game cars" are scattered around the cities and towns in the Lighthouse Country. Within a few months, they can extend their tentacles to every corner of the Lighthouse Country.
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As for the markets of other countries, they are very different from those of lighthouse countries. This "game car" promotion model may not be suitable, and the marketing department will launch corresponding promotion plans and activities.

Atari is the dominant player in the electronic game industry in the Lighthouse Country. The outstanding performance of Hero Games at the electronics show naturally attracted Atari's attention.

Yinghao Games and Atari have been cooperating for half a year before, and the arcade products of the previous games were OEMed to Atari for sale. This time, Atari quickly came to the door.

The arrogant Atari once again requested Yinghao Games to OEM these arcade machines, but Chen Bing refused unceremoniously.

Just kidding, these games are all relatively competitive arcade games currently. Hero Games is no longer the small start-up company it was six months ago. There is absolutely no need for Atari to get a share of the pie.

For Chen Bing's rejection, Atari was prepared and did not bother much. Instead, it proposed to transplant these games to Atari's video game platform.

Of course Chen Bing would not agree. Hero Games' video game console product is already under secret development and is progressing smoothly. It will be officially launched on the market next year.

After the launch of the Yinghao video game console, it will become a direct competitor with Atari. At this time, how can Yinghao license games to Atari again? Isn't that really becoming an enemy?

However, Yinghao's video game console was still under development in secret, and there was no need to alert the enemy at this time. Therefore, Chen Bing did not directly reject Atari's game porting request, but resorted to procrastination.

Chen Bing used the excuse of needing to observe the market performance of several games to postpone the relevant negotiations until early next year. For the sake of Anya Dali, Chen Bing even promised verbally that as long as Yinghao is ready to license these games to external parties, he will definitely give priority to them.

Atari negotiates.

Atari was very satisfied with the priority commitment and readily agreed to Chen Bing's proposal. When new arcade games are launched on the market, observing the market reaction first can also reduce many risks.

After seeing off Atari's visitors, Chen Bing's trip to the Lighthouse Country has basically completed his mission. It's already the end of August, and Chen Bing's vacation is almost over.

Seizing the last few days of time, Chen Bing held several consecutive seminars with the R&D center, mainly to arrange the research and development work of the video game console.
Chapter completed!