Hearing Zhou Jimin’s inquiry, Liang Wenfeng was shocked and said:

"Boss, Walma is still living in Arkansas. There are now 14 stores, and the average annual profit of each store is around US$26,000..."

After hearing the news, Zhou Jimin was stunned. Is it so miserable?

The annual profit is US$26,000. With 14 stores, the annual profit will be more than US$360,000.

Under normal circumstances, such a company is already very good, but don’t forget, this is Woerma.

At the end of 1968 in the original time and space, Walma already had 24 stores. The profit margin was generally maintained at about 3%, which is half a million US dollars, but the turnover was as high as 13 million.

Beautiful knife.

But now, the profit is only over 360,000 US dollars, which is far from US$500,000.

Moreover, this is even under the circumstances of Costco's crackdown on containment, and Woerma still has such excellent performance, which is enough to prove its power.

"What about our stores? Why is the average annual profit rate of each store only US$39,000? What do the management do for a living?"

Seeing how angry Zhou Jimin was, Liang Wenfeng held a moment of silence for the store management.

It’s no wonder that Zhou Jimin is so angry, because compared to Woerma, Kaishike has cheaper and superior quality products, plus there are many stores, brand chain management, and logistics costs have been reduced a lot.

Many advantages come together, but the profitability is still not much higher than that of Woerma, which is worthy of reflection.

Xinghai Trading Company serves as a connecting bridge between many companies in the southern islands and Bald Eagle, helping to transport goods.

The labor cost in the southern island is much cheaper than that in the Bald Eagle. Products such as hardware, auto parts, clothes, tissues, etc. can be obtained at very high quality and at low prices in the southern island.
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After being transported to Bald Eagle and placed on Costco's shelves, it will definitely be more attractive than other supermarkets such as Walma.

Together with the five logistics centers established by Zhou Jimin, it has greatly saved transportation costs and improved efficiency.

With so many advantages, but such a result, to be honest, Zhou Jimin is a little dissatisfied.

He immediately declined the subsequent meeting and went to the supermarket in person.

After hearing this, Liang Wenfeng was about to call Costco's management, but there are so many supermarkets in New York, who knows which one the boss goes to?

When the management received the call, they were all confused. Then they rushed out and made a blind guess as to which supermarket the boss would go to?

When he set off, Zhou Jimin had already arrived at the Manhattan branch and walked directly into Costco Supermarket.

The supermarket layout is no different from that of later generations. The entrance to the supermarket is the area for carts and baskets, then there is the area for daily necessities, accessories, etc., then the snack area, and then the fresh food area for fruits and vegetables.

The last step is drinks and water. Instant noodles haven’t come out yet. Zhou Jimin has already asked people to start research and development on the southern island. We still have to wait.

Bald Eagle's supermarket is somewhat different from supermarkets in the south and mainland.

After all, this is called a country on wheels.

Starting in 1914, Ford Motor Company's annual output reached 700,000 vehicles. After that, the bald eagle was called the nation of automobiles.

In such a country, the automobile market is very large.

However, because the labor costs in their country are extremely high, and because this is a special period, wages are increasing year by year.

It's like they hire someone to install an air conditioner. The installation fee may be almost the same as the price of the air conditioner. In some states, the installation fee is even more expensive than the air conditioner.

Therefore, when purchasing these items in many places, they pick them up at home and then ask relatives, friends and neighbors to help install them.

In this way, you only need to treat relatives, friends and neighbors to a meal, which only costs ten or twenty dollars.

It’s much more cost-effective than paying high installation fees.

The high cost of labor has led to many Bald Eagle people becoming experts in auto repair and home appliance repair.

This is why in many Hollywood movies, we always see a variety of tools placed in the garages of ordinary bald eagle families.

Because this is a necessary expense for a family, and it is also a place where many heads of families often stay.

Otherwise, they cannot afford the expensive repair costs.

This also leads to the arrangement of products in Tesco and Costco supermarkets that are many different from those on the island.

Auto repair parts, tools, etc. will occupy a large part.

Bald eagle people will go to stores that specialize in auto repair parts and tools to buy them, but the prices are definitely very gratifying.

Ever since it happened that Tesco and Costco have such cheap and great quality tools and accessories, consumers have been delighted.

However, after Zhou Jimin finished shopping, he found that the supermarket's retention rate was not high and the foot traffic was average.

Why is this?

After thinking for a while, he found that there was no aunt or child.

That’s why.

Ordinary consumers, such as working people, don’t have that much time and often spend time in supermarkets.

These people are very purposeful and will leave after purchasing.

But people like aunts and children not only have a lot of free time, but they are also the main consumers.

After discovering the problem, Zhou Jimin was ready to leave.

If a supermarket wants to make money, it must be good at discovering problems, solving them, and increasing the supermarket's revenue. Only in this way can profits increase.

The manager, Belston, searched several times and went to several branches, but could not find Zhou Jimin. It was not until his PHS phone rang that he was notified that the boss had returned to the office and asked him to come back quickly for a meeting.

In the conference room, Zhou Jimin looked at Liang Wenfeng and others, then glanced at Bellston, White, Elana and other supermarket management, and said:

"I just walked around the supermarket and found a very serious problem. I wonder if you have noticed it?"

Belston and others were confused. They spend time in and deal with supermarkets every day. Why didn't they notice?

On the contrary, it was the boss who discovered the problem after just visiting the supermarket?

Isn’t this ability of observation too terrifying?

Liang Wenfeng coughed and said seriously, "Indeed, I have also been shopping and found that many supermarkets have very little traffic during off-peak periods, and can even be said to be deserted..."

Zhou Jimin glanced at the other party in surprise, since you know, why didn't you arrange it earlier?

Others also reported some questions, but they missed the point.

After everyone had finished speaking, Zhou Jimin knocked on the table and said:

"You are all hired by me with a high salary to manage the company. I am not asking you to be God..."

"If you think this is a charity nursing home, I'm afraid you will be disappointed."

"The business models of Tesco and Costco are both very good, and they will also be the mainstay of supermarkets in the future..."

"What you need to do is to run the supermarket well, find ways to serve customers well, improve work efficiency, turnover, profits, etc..."

"I didn't want to talk about issues like today, but none of you got to the point. Are you all stupid pigs?"

There was no harsh scolding, nor high decibels.

It’s just a normal speaking tone and decibel.

Despite this, Liang Wenfeng, Andre, Bearston, White, Elana and others were all silent and did not dare to take a breath.

They all lowered their heads, not daring to look at Zhou Jimin.

After scolding everyone, Zhou Jimin said:

"There are many reasons why supermarkets are not lively enough. The first is that supermarkets are too quiet. Don't you think that a supermarket that is too quiet will look weird?"

"Second, what Ayton just said is right. Regarding the traffic flow, whether it is peak traffic or other times, supermarkets must maintain a horizontal flow of people..."

"Third, regarding the placement of goods, have you ever thought about how a five- or six-year-old child would walk into a supermarket with his parents and see his favorite dolls, chocolates, etc. placed at a height of two meters or higher?

What's going on?"

"You are all top students. Please answer the questions I asked above."

Next is the performance time for each management, and the answers are basically on the point, such as the last question.

Many managers believe that an equivalent mechanism should be established to make adjustments.

After all, some supermarket stores are located in city centers, and their customer base is mostly young people, most of whom are white-collar workers.

These people have a stronger purpose for visiting supermarkets and will be more accustomed to choosing some of their products.

Therefore, it is not suitable to frequently adjust the position of products to avoid reducing their shopping experience.

And some supermarkets opened in other locations need to take more targeted measures and make detailed adjustments to the placement of goods on the shelves...

As for the first and second questions, supermarket managers such as Bearston, White, and Elana also put forward their own opinions.

Increase investment, install speakers in every corner of the supermarket, play music around the clock, etc...

Organize promotional activities, attract traffic, etc.

After everyone finished speaking, Zhou Jimin said:

"Isn't this great? You are all very capable people, why do you have to force me to do things?"

"If I don't speak up, you'll just be lazy and inactive, right?"
To be continued...