Elaine continued: "If your entry process is set up like this:

First, add an additional entrance passage at the entrance of the sales office. The passage only allows people to pass one by one, so that the influx of people can be pushed outside the buffer zone.

Second, set up a security wall with the word "work" in it. The first wall blocks the outside of the passage, the second wall blocks both sides of the passage, and the third wall blocks the door of the sales office. Who has the ability to block the sales office?

What about the glass crowd? Most of them are here to claim their chips and are not causing trouble.

Third, before the VIP subscription activity starts, you should first invite the city security police officers who are on duty for you to enter the sales office to drink tea. Those who want to take the opportunity to cause trouble should see the police officers

We have already gone in to defend them. If we can scare them to death, who would dare to cause trouble?

As for whether customers will have a rebellious mentality and not want to claim their chips because of the heavy security guard? I don’t think so. As long as your service attitude is still friendly and enthusiastic, they will understand that this is because there are too many people and it is necessary

Safety measures taken to ensure the orderly conduct of activities.

But obviously you are too optimistic and have not considered this at all. Here I reiterate that any future activities must have crisis prevention, and crisis plans must be set up in advance to deal with the occurrence of crises!”

Then, Elaine shouted: "Did you hear it?"

Everyone was shocked and quickly responded: "I heard it!"

Mr. Tong and the planning director turned pale, because other departments may not understand, but it is impossible for them to understand. What the president pointed out was their loophole.

Elaine nodded again and said:

"Okay! Then let's talk about how to deal with it. First, I want you to send a letter of apology to all citizens through the media."

When everyone heard this, they were stunned and sent an apology letter to everyone? Isn’t this a slap in the face?

Elaine ignored their reactions and continued:

"Remember it for me! The content of the letter includes the following points:

1. Frankly speaking, there were mistakes in the morning activity, and I would like to sincerely apologize to the customers who came to participate in the activity in the morning and friends from all walks of life who care about Ningbei Diting.

Second, inform all sectors of society that after research by the board of directors, the method of subscription and pre-sale will be changed to the sales method of existing houses built first and sold later. The houses will be built so that everyone can feel at ease and satisfied before selling them. For those who have registered

We will use other methods to compensate customers who are interested in raising funds.

Third, inform all walks of life that Ningbei Diting has a total investment of 10 billion, which was all invested and developed with its own funds. It has not made any loans from banks or any institutions. After deducting the 3 billion land price paid,

We still have 7 billion in cash lying in a special account in the bank, and we have published the account picture for everyone to see.

Fourth, tell all walks of life, the following is the voice of Ningbei:

Obviously, Ningbei Group has sufficient financial strength to complete the development of Ningbei Diting. However, in view of the unexpected event in the morning, we have learned from the painful experience and no longer rush for quick success. Instead, we must carefully polish the quality of the building and complete it with high standards.

mission.

Ningbei Diting covers a total area of ​​2,000 acres, with a volume of 1.5 and a total construction area of ​​2 million square meters. It can accommodate about 20,000 families living here.

It is the largest residential project in Donghua City so far and one of the key projects in Donghua City. It carries the economic mission of expanding the city to the east and also carries the housing dream of 20,000 families.

Therefore, we must go all out to complete the development of Ningbei Diting with high standards. This is an account to the city and an account to the people. Because of this, we decided to adopt the existing home sales model to welcome every Donghua customer.

People’s quality inspection of Ningbei Diting.

But please rest assured that the wait will not be too long, because our funds have been fully allocated, and as long as we do good quality control management, it is not difficult to complete the development in a short time.

Therefore, we will take three years to complete the phased development and construction. The first phase of 1 million square meters will take one and a half years to complete, and the second phase of 1 million square meters will also take one and a half years to complete.

Therefore, please wait with confidence. During the waiting period, the sales office will remain open as usual. Everyone is welcome to visit and provide guidance at any time. Relevant regulatory authorities are also welcome to visit and provide guidance. Together, we can control the construction quality and make our common home perfect.

At the same time, we also solemnly promise to everyone here that the selling price of our projects will be based on 10% of the after-tax profit. At that time, we will make a cost disclosure and accept everyone's supervision.

This! This is the most sincere apology from us Ningbei people!"

When Elaine finished speaking, all the staff present at the meeting were completely shocked, because this was not a simple apology letter, but contained major adjustments to the project's operating ideas and marketing strategy.

That’s right!

It is through this letter of apology that Elaine wants to inform all walks of life about her major adjustments to her trading ideas and marketing strategies.

After saying this, Elaine Youyou said:

"The first rule of crisis public relations is to face one's own mistakes honestly, instead of going out of your way to make all kinds of sophistry, which will only make people more and more disgusted. So, what do you think of this apology letter?"

Everyone opened their mouths and wanted to speak, but they didn't dare.

Because the president's foreign strategy cannot be said to be bad.

but!

What shocked the attendees was not just the adjustment of trading ideas and marketing strategies, but also the deeper calculation in everyone’s mind that if we don’t make sales until a year and a half later, then won’t we get no bonuses during this year and a half?

Everyone opened their mouths and hesitated, and finally looked at President Tong and Vice President Ye, and President Tong also looked at Vice President Ye.

Vice President Ye had to bite the bullet and asked:

"President Lian, you mean that the house is not for sale now, but will be sold after a year and a half, right?"

When Elaine heard this, she raised the corners of her mouth slightly, smiled, and said:

"I know what you mean by asking this. Everyone is worried that if the house is not sold, there will be no bonus in the next year, right? Then I will tell you my plan:

First, from now on, the monthly salary of real estate consultants will be increased from 3,500 yuan to 6,000 yuan, and the salary of other employees will be increased by 15%."

At this point, everyone was even more shocked, but this shock was a surprise, with awkward smiles on the corners of their mouths and gleaming eyes.

Elaine saw this, paused, and asked deliberately:

"How about using this to compensate for your loss of no sales for a year? Do you have any objections?"

How could anyone have any objections? You may not be able to get more or less bonuses, but a salary increase is a sure profit, so who wouldn't be happy about it, so everyone whispered and shyly said, "No objections."

Elaine smiled and continued:

"Second, there are still bonuses."

As soon as these words came out, everyone became restless!

Elaine continued:

"It's just that the reward assessment method has changed. Everything is based on customer satisfaction. Each job position has a customer satisfaction management evaluation form and a customer satisfaction survey form. This is used for assessment and is evaluated once a month.

I would like to emphasize here that engineering, finance, cost control, and general departments should not think that you do not have customer satisfaction.

Project quality is the core of customer satisfaction for the entire company. Whether the finance department makes timely payments is the key to cooperating with the unit to actively work. Whether the production control department properly controls the cost and quality of items also plays a key role in customer satisfaction.

As for the General Department, the evaluation of you by your brother departments is your customer evaluation. Whether you provide timely and effective human resources and office materials to your brother departments is your greatest help in satisfying customers.

Therefore, each department must establish a work philosophy with customer satisfaction as the core, because my performance appraisal is set up like this:

If the customer satisfaction level reaches 90% or above, bonuses will be set according to the satisfaction level. If the customer satisfaction level is less than 90%, there will be no bonus. If the customer satisfaction level is less than 80%, a warning will be issued. If the customer satisfaction level is less than 80%, a warning will be issued. If the customer satisfaction level is not improved within a month, they will leave. If the customer satisfaction level is less than 70%, they will leave directly. Of course, when leaving
Chapter completed!