Lu Yushan already knew about Ma Dong, and Guan Haiyang no longer wanted to hide it from her.

It is not his habit to make people who care about him suspicious and uneasy.

After explaining the relationship between the Fan family and the people behind Ma Dong in detail, Guan Haiyang said: "Now that the Fan family will take action, so will the people behind the Fan family.

Little cannon fodder like us, who are only qualified to appear in the early stage, can't get on the stage at all.

They will no longer have time to deal with us, just keep their hearts in their stomachs."

Ma Dong's drug involvement was naturally concealed, and there was nothing that could not be revealed about other information.

"Don't take it too lightly. It's better to be careful. If the matter doesn't work out, don't open the Wangfujing store.

Otherwise, you will be restless and unable to do things well.

And we don’t have enough manpower now, so we might as well let the people in the Xidan store exercise more and then move them to the new store.

With experienced hands on hand, there’s no need to be in a hurry.”

Lu Yushan didn't want to take too big a step, and everyone was very busy when the Xidan store opened.

Although Guan Haiyang thinks the manpower shortage she mentioned is not a problem, he respects her opinion.

"Then let's slow down a little bit. We're not in a hurry to make a few bucks anyway."

For Guan Haiyang's investment of hundreds of millions, the current income of the clothing store is not even a fraction.

Guan Haiyang followed his good deeds, and Lu Yushan felt relieved.

"Tell me about the outlets you just mentioned. I haven't heard of them yet."

This can't be blamed on Lu Yushan's shallow knowledge.

Information transmission in 1991 was not as fast as in later generations when the Internet was rampant.

In addition, the country has not yet joined the WTO, and the business environment at home and abroad is very different. It will take more than a beat for advanced foreign business models to spread.

After explaining the factory-operated store model to Lu Yushan in detail, Lu Yushan immediately frowned and said: "Isn't our garment factory on Zhengyang Street just a factory? So we have already half-footed into this business model.

Is it the threshold?"

Her mind was very flexible, and she quickly came up with the Zhengyang Street model of having a store in the front and a factory in the back.

Guan Haiyang shook his head, and then nodded: "There are certain similarities, but there are still fundamental differences.

What we do is a single brand, which can be regarded as the original state when the outlet business model was born.

It is called facto abroad

Youtube, this model has existed for nearly a hundred years.

However, modern outlets only developed after 1970, and it has been more than 20 years now.

A single brand cannot meet the huge terminal demand, and people need a one-stop shopping experience.

This is the greatest value of this business model.”

Lu Yushan lowered her head and thought for a while: "I don't know why, but I always have a feeling that this model that sounds very high-end may not be suitable for the domestic market."

Guan Haiyang said with a smile: "Your feeling is absolutely right. Nowadays, Chinese people don't care much about brands at all. What they care about is cost-effectiveness. To be more precise, they value price more.

For outlets to operate, one of the core elements is brand awareness.

Brand awareness is not innate and needs to be cultivated slowly by the business environment.

Before the brand concept has been formed in the minds of Chinese people, directly copying foreign outlet operation models may lead to a tragic death."

In 1991, Beijing’s Media Center didn’t even have a prime advertising spot.

It wasn't until 1993, when Tan Xisong took over Media, that the CCTV advertising era of "Biao Wang" was officially launched.

At the end of the second year, the concept of brand entered the eyes of ordinary people for the first time in a relatively shocking way.

In the early 1990s, people had an even vaguer concept of clothing brands.

Many people just take the cloth home and use the sewing machine to make their own clothes.

The tailor in this era was just a very ordinary skilled worker, and he could not make much money by making a set of clothes.

It’s not like the later generations who would just casually order a set of clothes and the craftsmanship cost would be thousands of dollars.

Nowadays, many people choose to find tailors to make their own clothes.

In this case, if you tell people that a hypermarket with well-known brands has opened in such-and-such a place, it is estimated that not many people will be interested.

What's more, in 1991, there were too few domestic clothing brands.

There are only a few brands such as Youngor, Bosideng and Yalu, and even Li Ning just started to get involved in the clothing field a year ago.

As for the only well-known foreign brand, Nike is the only one. If you build an outlet, you can’t even find a few brands. How can you do it?

"Lu Dong doesn't seem to be a fool. Why did he choose this unaccustomed business model? Or... your judgment is simply wrong, and you are the real fool?"

Lu Yushan looked at Guan Haiyang with a narrow smile.

"I'm thinking about this too!"

Guan Haiyang touched his chin, thoughtfully: "Lu Dong is the eldest son of their family, so he should have been well-educated.

They were able to let him go to the mainland alone to look for development opportunities, which shows that they have trust in his abilities.

It’s not like we can’t even see this problem.”

"Okay, don't think about it. What they do is none of our business." Lu Yushan said, "Our clothing brand hasn't started yet, so we don't have time to worry about others."

"There is no rush when it comes to clothing brands. Let our garment factories develop first and then worry about this."

Lu Yushan was thinking about the garment factory in Jiangcheng, but Guan Haiyang had more plans in mind than just this piece of land.

The preparatory work for the garment factory jointly owned by Gu Zexuan and him is almost complete, and construction of the factory will begin soon.

He has ideas about this factory.

It is not yet the kind of business atmosphere in later generations where products need to be segmented and grades need to be differentiated and mature.

Men's clothing in later generations is also divided into business brands, casual brands, sports brands, children's clothing, elderly clothing...

High-end ones include gio

gioa

ma

i,louisvuitto

,u

e

, the mid-range one has i, boss, the low-end one has u

iqlo,za

a……

These days, the entire market is a blue ocean, so there is no need for such detailed division.

In the early 1990s, the Chinese people had just emerged from the plight of ideological confinement and financial constraints, and everyone was gradually opening their eyes.

What people desire most is to get rid of the influence of the old era, keep up with the pace of the times, and catch up with the trend.

It's just that at this stage, their pursuit is blind, disorderly, and has no specific goal.

This also leads to what Guan Haiyang said earlier: Chinese people don’t seem to care about brands.

If you don’t care now, does that mean you will never care?

I don’t care because I don’t know, and I don’t know because no one has yet implanted the concept of brand into people’s hearts.

It is not appropriate to run outlets during this period, but it is a good time to do brand placement.

Guan Haiyang wants to use the joint venture factory with Gu Zexuan to expand the product line of Yushan Clothing.
Chapter completed!