"Welcome to this episode of Focus on Entrepreneurship. This time, the guest we invite is Jiang Qin, the first Learning Star of Linchuan University and a famous young entrepreneur in Linchuan."

"Jiang Qin, hello."

"Hello host, hello everyone in the audience, I am Jiang Qin."

"Let's talk about Zhihu. It is said that so far, the number of Zhihu users has reached tens of millions? The average daily active volume is about three million?"

"Yes, Zhihu has become the largest campus social networking site in China."

"how did you do it?"

"I think the reason why Zhihu Campus is successful is ultimately because our team is composed of college students, and we understand better what college students need."

"..."

"I heard that when you founded Zhihu Campus Network, you also established a group buying website called Pintuan? The group buying industry is so popular across the country now. Is there anything you want to share with everyone?"

"The founding of Zhihu encountered a period of funding shortage in the mid-term. The plan for group building was determined during that period. We can only get to where we are now by monetizing traffic and feeding back Zhihu."

"In other words, Tuan Tuan is a tool used to raise Zhihu. Can it be understood this way?"

"Well, the emergence of group sharing has indeed nurtured Zhihu in a certain sense."

"Now that group buying is so popular across the country, do you have any plans to continue this project?"

"There is no such option in the current plan. After all, I am only a college student and my ability, financial resources and energy are relatively limited."

In early April, the sky outside the window was overcast, and the light rain continued since the morning. The whole of Linda looked like a spring rain.

At this time, the cafeteria of Linchuan University was playing a video of Jiang Qin attending a news interview some time ago.

In the picture, the study star is sitting on the sofa in a suit and leather shoes, chatting with the female host in black stockings, with a modest and kind smile on his face.

"Damn it, you guys, look, I'm so handsome!"

Cao Guangyu felt very uncomfortable: "You are so handsome, I have been so damn thin during this time."

Jiang Qin looked at his plate: "Then this chicken drumstick..."

"Don't even think about it, even if you can't eat it, I have to eat it!"

Jiang Qin's cunning plan failed, so he had no choice but to raise his head and continue to watch the TV in the cafeteria, admiring his every move.

During this period of time, in addition to attending classes, he also accepted some interviews every day. Because the group buying craze has started, the host will more or less ask about group buying during the interview.

After all, in their opinion, there are so many people doing group buying now, so Jiang Qin, who started to establish a group buying system as early as 2008, should have a lot to say.

Jiang Qin usually replies that I am a student, I have no money, and I am afraid.

Everyone understands his mentality, because the current group buying market is really terrible.

So far, there are more than 600 group buying websites in China, and there are various group buying advertisements, which are featured in various TV programs.

It has become somewhat famous since then.

The first is Lashou.com. With abundant funds and various publicity campaigns, it has quickly entered the market of the four major first-tier cities and continues to encroach on the number of merchants.

The second is Suixin Tuan, which is known as "the first group buying website in China". They have adopted a sub-site cooperation model and dispatched people to every city. The number of team members has exceeded a thousand people in an instant, and they have employees all over the world.

Then there is Wowo.com, which uses a more avant-garde approach, which is to cooperate with communication operators to send advertisements directly to users’ mobile phones.

In addition, the coupons purchased by users on Wowo.com will also be sent to their mobile phones in the form of text messages, opening up a consumer era where users can enjoy discounts by showing the text message code.

Each company in Yaoxiang has its own territory. Although it is eager to expand overseas, the focus of its business is to stabilize its one-third-acre territory.

But not long after, the market reached saturation, and hundreds of companies fell into a melee without any surprise.

How to fight? Burn money.

Advertising is already full, so retaining users has become the top priority.

You get 20% off, right? OK, I’ll get 30% off. You get 30% off, right? Then I’ll get 30% off.

In this way, it lasted until April. Lashou.com directly offered a 40% discount, and you can also enjoy an additional discount by joining their membership plan. It was like a free gift, and the happy consumers couldn't close their mouths. They said this to their hearts.

Does it fit?

But the problem is that if you give a discount, they will also give a discount. Users simply follow whoever is cheaper, and there is no sense of belonging at all.

Then can you stop the discount?

No, because if you stop discounting, you won’t even have any hair left.

As a result, this battle for the market has evolved into a war of capital consumption, and using money to exchange for the market has become an unspoken rule in the industry.

But empty consumption like this is destined to not last long, so the most popular group buying websites are trying their best to raise funds and try their best to outlast each other.

At three o'clock in the afternoon, the light rain has not stopped and the temperature is slightly cold.

In the passenger hall of Linchuan Airport, Jiang Qin held two bouquets of flowers and received the Wei Lanlan and Sunai teams who had returned from Kyoto.

After going out for two months, all of them have lost weight, but their eyes are extremely bright, and they can tell at a glance that they have gained a lot.

"Everyone, thank you for your hard work."

"Boss who don't work hard should do everything they want."

"Let's go to Juxian Tower, I'll pick up the wind for you."

Arriving at Juxian Tower from Linchuan Airport, the accompanying staff were arranged to move in next door. Jiang Qin, along with Wei Lanlan and Sunai, entered the box specially reserved for them in Juxian Tower.

As soon as he entered, Wei Lanlan took out a contract from his bag, which was an exclusive licensing agreement from Amap.

Sunai also took out a notebook, which contained her inspection records in the ocean supply chain and her thoughts on the commodity management system.

After reading through it carefully, Jiang Qin raised his lips and said, "Half the battle is won. I'm scared for them."

"What should we do next?" Sunai couldn't help but ask.

“How long does it take to build a commodity management system?”

"I have sorted out the ideas, but it will take me about three months to make a mature product."

Jiang Qin nodded: "What about the access to lbs?"

Sunai thought for a while: "If the two projects are to be done together, I don't know how long it will take."

"Can it be finished before the end of the year?"

"This is no problem. There are still nine months until the end of the year, which is more than enough."

Jiang Qin looked at the date: "It's almost time. Let's do something big. The sense of ceremony should match. Lan Lan, help me book a room at the Longkai Hotel. Call the branch managers over and let's work together.

Have a meal.”

Good guy, Long Kai has made arrangements. Wei Lanlan knew that the boss was serious about it, so he immediately nodded: "Okay, I'll make arrangements when I get back."

"No rush, let's eat first, Nanako too. Eat more good food to supplement your nutrition. Your work is the top priority in the mid-term development of our group."

The most important thing? Sunai thought for a while: "Boss, give me a glass of water."

Woah, this female programmer surnamed Su is a bit frivolous! Jiang Qin muttered in his heart, and then quickly poured a glass of water for her.

After returning from Juxian Tower, Wei Lanlan sent party notices to supervisors at all levels via email, while Jiang Qin began to stay up all night thinking about the details of the promotion and preparing for tomorrow's troop deployment, almost staying up all night.

It wasn't until six o'clock in the morning, when it was almost dawn, that Boss Jiang climbed into bed to catch up on his sleep. When he woke up again, it was already three o'clock in the afternoon.

Seeing that it wasn't long before the banquet started, he washed and dressed and planned to go out.

After learning that Jiang Qin was going to the Longkai Hotel, Master Cao and the others followed him no matter what. In the past few days, the cafeteria was full of news about Jiang Qin, which made him unable to even eat. Now he has lost weight. Now listen to

He said he was going to Longkai and wished he could fly over and give him a slap in the face.

"It's not impossible to go and have a meal, but you have to sign a confidentiality agreement." Jiang Qin laid out the conditions.

"Sign it, I'll give you a slap in the face, and I'll sign the prostitution agreement!"

Cao Guangyu slapped his chest loudly, and then asked: "What is a confidentiality agreement?"

Jiang Qin glanced at him: "Forget it, I can't explain it. You'll know when we get there. Are Lao Ren and Chaozi going?"

"Go, I haven't tried anything from the International Hotel before. This is definitely not to be missed!"

In fact, in today's banquet, eating is not the focus, but the meeting is. Even if you order more things, it will be a waste, so Jiang Qin simply called Feng Nanshu and his friends to the dormitory.

This is called riding a bicycle to go to the bar. Save money when you need it, and spend money when you need it.

At around six o'clock in the evening, it was getting dark, and a large number of people gathered in the lobby of Longkai International Hotel.

The manager in charge of security rushed over with a team of security guards and stood guard on both sides of the hall door. Later, the core employees of 208 and the supervisors of each branch arrived one after another and found that they could only enter after signing a confidentiality agreement.

Seeing this formation, everyone felt a little uneasy, thinking that something big was going to happen today.

When everyone enters the hall, the projection prepared in advance starts playing the video.

The first half of the video is the monthly growth of group buying websites, the middle part is the various advertising and marketing done by these group buying websites, and the second half is a pie chart of the share of these group buying websites in various cities.

This video is not exquisite, even a little rough, but the advantage is that it is intuitive and many things can be understood at a glance.

Everyone stood in the splendid hall, and after watching it for a long time, they were shocked in their hearts.

To be honest, they also know that there are many group buying websites on the market, but no one can imagine that there are so many. Moreover, the battle in the four major cities is so fierce, it is obviously as if the eyes are red, it is simply terrifying.

Extremely.
To be continued...