In 2015, Tuan Tuan shifted part of its business focus overseas. In the eyes of the outside world, it was because of constraints from Alibaba.

Enterprises need growth points, and entering overseas markets is both expansion and avoidance.

In this year when group-building companies deliberately avoided fighting, Alibaba launched an all-out attack and targeted it from multiple angles, and indeed it ate up part of the group-building market.

Among them, the most rewarding thing is whether you are hungry or not.

In this sniper war with no gunpowder and only undercurrents, Hungry failed to reverse the previous decline, and its market share increased by 11%.

Eleven percent doesn't sound like a lot, but in the national market, it's still a huge amount.

Zhang Xuhao was very excited.

Although he has been suppressed by Jiang Qin these years, his ambition has not diminished.

Because there is a saying that goes well, it is better to laugh louder than to laugh longer.

So after discovering that the effect of sniper warfare was so outstanding, he immediately notified the upstream supply chain to expand quickly to ensure greater results after the year.

In line with the market trend, Hongrun Supply used price reduction policies to attract partners in the group supply chain. It really tasted the sweetness, so after receiving the notice from Hungry Bu, it immediately began to expand.

But this year, everything was quiet and nothing happened.

This is equivalent to someone telling you that there will be a war next year. If you hurry up and recruit troops this year, you may be able to become the king.

When the time comes to conquer this world, you and I will share the glory.

As a result, the battle was delayed, but the camp was already full of soldiers who needed food.

At the end of August 2016, the utilization rate of the expanded warehouse of Hongrun Supply Chain was only 26%, and half of the fleet was idle.

The security guards in the park drag idle drivers around all day, playing mahjong during the day and dancing in the square at night.

There are no more monsters, but a bunch of Ultraman are raised to make a living?

How can capitalists tolerate this?

Duan Hong has average abilities and poor vision. I don’t know why Ali suddenly stopped sniping the market, so he has been watching The Art of War at home recently.

It is said in ancient times that the victor must take advantage of the victory to pursue the enemy.

Seeing that I have the advantage, what does it mean to cease all activities?

It's just that he really misjudged the situation.

2015 can indeed be seen as everyone surrounding the group. There are constant negative voices in the market, predicting that 2016 will be a weak period for the group. But this year, the group suddenly turned around and one person surrounded everyone.

Chinese is really interesting, everything I can speak makes sense...

In the evening, the sun sets in the western sky, and the sunset stretches across the sky. It's almost time to have dinner.

Jiang Qin led his two little cuties who were eating ice cream up the escalator and arrived at the fourth floor of Wanzhong Mall.

The little rich woman was a foodie girl, and Jiang Ainan also inherited this character. The two rich women from the Jiang family, one big and one small, couldn't move around in the food city. They wanted to eat one and the other.

Wang Haini and Gao Wenhui were following behind. Don't ask, asking would be just a waste of money.

While waiting for the food, Wang Haini was checking out the handsome brothers on Douyin, when she suddenly saw a prompt pop up on the right side of Douyin.

"I've been watching for too long. Let's take a break and have dinner?"

"?"

Wang Haini was stunned for a moment and saw the group takeaway logo appearing in the lower right corner.

As she clicked in, Douyin automatically jumped and entered the nearby food high score list.

A wide variety of takeaway meals are distributed in a list for users to place orders at will. After the order is successfully placed, there will be an option to return to Douyin.

"What's this?"

"Kind tips."

Jiang Qin carried his daughter to a chair and said, "It reminds you that although the video is beautiful, don't forget to eat. It cares about you more than your mother. Are you touched?"

Wang Haini clicked her tongue twice: "It's indeed very considerate."

"Then do you think this function is practical?"

"It's so practical. I often scroll through Douyin to the point where I forget to eat. When I come back to my senses, it's already past meal time."

Gao Wenhui couldn't help but nodded: "I was asked by the publishing house to revise the manuscript before, and I only had two hours to eat at noon every day. As a result, I was busy writing, and it was half past one when I came back to my senses."

Feng Nanshu couldn't help turning her head: "Why does it take so long to change?"

"We are not allowed to write more about the Maple Grove, we have to delete it."

The little rich woman was dumbfounded for a moment, knowing that she shouldn't have asked, then turned her head and rinsed the tableware with a cold expression.

However, her little face couldn't help but blush slightly when she looked at it, and she looked like a cool but a bit shy idiot.

Jiang Qin also took out his mobile phone and tried out the new functions. He said that when the linkage effect of a software can be so convenient that you can bypass the desktop, then friendly companies will almost become "another choice".

Because exiting, swiping the page, and clicking on the friendly merchant software require three steps, while jumping from Douyin to group shopping only requires one step.

Of course, some people will definitely think, I won’t listen to your fucking arrangements, I’m going to quit and click on Are You Hungry!

Damn capital, don't even think about controlling my life!

But, this is only a minority.

When doing business, you always consider the majority.

Later, the food was being served in the restaurant. Smelling the mellow and fresh aroma, Wang Haini immediately put down her phone and picked up her chopsticks.

But what she didn't know was that the function she had just experienced had already turned the whole hungry mess into a mess.

It is impossible for people to eat every second, and the peak periods of eating are morning, noon and evening.

However, starting at 4 p.m., the hungry employees discovered that the peak order period that was supposed to occur did not occur as scheduled, and the number of orders in their backend had been showing a downward trend.

This trend continued until five o'clock, when the supervisors of various branch stations couldn't help but call the headquarters.

The orders have become less and less, which makes people feel a little panicked.

It is obviously the peak dining period, but the actual number of orders is not as large as the orders this morning.

When I was hungry, many riders were calling and complaining about not being able to get orders. There were even riders who went to a fixed block and could only deliver two orders in one trip.

At this time, Zhang Xuhao looked out the window at the street and saw countless group delivery riders in yellow robes speeding along the road, knowing that the worries he had at the beginning of the year gradually became a reality.

"Mr. Zhang, the group delivery is connected to Douyin. Now most users jump directly within Douyin."

“They also set up warm reminders. Every time it’s meal time, Douyin will remind users to remember to eat.”

"From traffic to monetization, they have begun to close the loop."

After hearing the report, all the executives in the headquarters fell into a state of doubt.

Douyin is now the software that accounts for the most user time. If you arrange for someone to randomly check a person, you will find that at least three out of five times, he is using Douyin.

After adding a jump excuse for group takeout on Douyin, group takeout has received a huge traffic supply.

This traffic is certainly not as large as Alipay’s Wufu activity, and it can even be said to be far behind.

But the traffic of Alipay’s Wufu activity is only very short-lived, but the traffic of Douyin can be continuous, even growing continuously.

Until the end of the ordering peak in the evening, compared with yesterday, Hungry Bu’s order volume dropped by 6%.

The next day, it fell 13%.

This trend continued until the number of Hungry Bu's orders was cut off by half, and this trend slowed down.

Internet business has always been about monetizing traffic.

Alipay first used Yu'e Bao to raise the traffic banner, and then used the Wufu activity to push the popularity to the top. The advantage was not exhausted when I was hungry, but at this moment it all disappeared.

“Make discounts and bring back order volume!”

"As I said when we made the plan before, first stabilize the existing market and then start to break it."

"The difference between us and group takeaways now lies in traffic. As for Li Zhi from the Ministry of Commerce, he went home to pack his things and go on a business trip to keep an eye on the progress of our cooperation with Kuaishou and Xiaokaxiu!"

Zhang Xuhao pressed the table and quickly issued two instructions with a sullen face, and then everyone started to act frantically due to hunger.

Not long after, I was hungry and opened a special sale with a 20% discount.

Under the real money discounts, some of the users who had been lost before did come back, and orders gradually picked up. It can be seen that after the upward curve, no one was happy.

Because this increase is far less than their early predictions.

Douyin directly jumps to group takeout within the software, which results in a large number of people not even knowing that they are not offering discounts when they are hungry.

Seeing such a scene, the whole situation was shrouded in panic.

Chen Jiaxin now studies the reports every day, looking at the order fluctuation curve of the platform, and her eyebrows never widen again.

Once you start offering discounts, you can't stop them. This is a huge expense, and you won't be able to persist for long if you're hungry. And the traffic crisis still needs to be resolved with traffic.

At this time, cooperation negotiations between Hungry Bu and Kuaishou have begun to accelerate.

But the problem is that the two are not the same company. It is impossible for Kuaishou to directly open an interface to it like Douyin.

They only agreed to launch advertisements during the three peak hours of morning, afternoon and evening, and the cost was not low.

On the eve of the Mid-Autumn Festival, Kuaishou's advertisement for "I'm Not Hungry" was officially launched, and its share in the lower-tier market is slowly increasing, but the order volume in important markets such as the first, second and third tiers is still declining.

The reason is that Kuaishou does not have many users in first, second and third tier cities.

"The orders we can receive are getting fewer and fewer."

"I won't compete with you anymore. I've switched to group sharing. You can afford to wait, but I can't afford to wait for my mortgage payment."

“There are too many riders on the group tour, so you may not be able to get a ride if you go there.”

"At least we have orders to share, right? Now we're hungry and we don't even have orders. No matter how few riders there are, what's the point."

(My wife saw that my double chin was so charming, so she signed me up as a fitness personal trainer, and I took classes at noon. Dear readers, I hope I come back alive, and then, please give me a monthly ticket, please give me a monthly ticket.)

(End of chapter)
Chapter completed!