Business Affairs

Faced with Qian Hongyan's trick, Ma Lan was not led by her nose this time, but said to herself: "I don't understand stocks and futures. The risks are too high and it requires a lot of capital. I still think that live streaming is easier. Starting from scratch, you can do this with a mobile phone, and it becomes a big money. If you fail, there is no loss."

Qian Hongyan drove while attacking her: "If you want to do live streaming and sell goods, you must have something attractive first. Who can you say that the two old ladies like us attract to come?"

Ma Lan muttered casually: "If you don't work, just be miserable. I just said that my husband has lung cancer. Please help me."

Qian Hongyan seemed to be stepped on her tail and hurriedly said, "That's not possible! Your Ye Chen is now a little bit of shame. You are holding Xiao Changkun at home and cheating money online. Ye Chen's customers know how stupid they will be!"

Ma Lan curled her lips: "Just make money, don't be terrified."

As he said that, he said to Qian Hongyan again: "By the way, what are the dead old woman doing recently? Why don't you lend her to me for a few days? I will take her with her and Xiao Changkun to rent a rural self-built house in the suburbs of Jinling to do live broadcasts."

Qian Hongyan could not have thought that Ma Lan had found a way out now.

When I first thought of doing live streaming and selling goods, I also saw live streaming and short videos of others selling miserable things on the Internet.

After looking around, she found that those anchors who were acting miserable were not as bad as themselves.

The current live streaming is very heavy. Take Qian Hongyan’s five towels that were sold yesterday for example. The production cost in the southern factory is about fifteen yuan. Due to the huge order volume, the cost of logistics is about two or three yuan. The total cost of warehousing and packaging is only twenty yuan. However, the total cost of 99 yuan is sold in the live streaming, and the gross profit margin is extremely high.

Therefore, once the return rate remains high, even if the gross profit margin seems to be very high, the real profit margin of the brand is not much higher.

Seeing that those who are not as bad as themselves can make money, Qian Hongyan's mind changed and simply arranged the room and started live streaming to sell goods.

However, Qian Hongyan is different.

This made Qian Hongyan’s ability to sell goods highly recognized by those brands.

Many people feel dissatisfied with buying things in her live broadcast room, but when they think of this woman's difficulty, her son and husband slumped in the bed and had to take care of her. After that, there was an old woman at home who had seen her not live for a few years and wanted to take care of her. They all thought that the money was just a good thing.

After more than ten hours of flight, when Ye Chen and the others landed, it was Sunday night in Chinese time.

Therefore, when Qian Hongyan started live broadcasting, she immediately grasped the pain points of netizens' psychology and platform algorithms. The number of fans is increasing, and the fan retention effect is excellent.

For example, when someone else brought the goods yesterday, the commission for a transaction of a towel was twenty yuan, but because her money Hongyan rarely returned the goods, her commission was as high as 30%, which is thirty yuan per order.

Qian Hongyan took advantage of this advantage and even pushed the return rate to less than 5%!

The brand is also willing to give her a higher commission. After all, after all, the profit margin Qian Hongyan brought them is much higher than that of ordinary anchors.

For the same product, the return rate of others' goods can even reach 50%, but as soon as she got it, she pulled the whole family to sell miserable things, and kept thanking her, and kept singing some sad songs, and thanking her family for helping Yanzi one by one, which made fans tolerate her much more than other anchors.

In her live broadcast room, the return rate is surprisingly low. Even the broken garbage bag that leaks halfway through the filling, almost no one will return it.

Buy a bunch of garbage bags for 19.9 yuan, buy a bunch of plastic wrap made of disposable shower caps for 29.9 yuan, buy five towels that don’t know if they are pure cotton. Even if the quality is not good, at least it can be used.

Qian Hongyan sold 1.1 million yesterday. At a return rate of 5%, her commission was as high as 310,000 yuan before tax.

In order to protect the interests of consumers, the platform gave consumers the right to return goods for seven days without reason. When each order is sent, the manual and logistics cost will be five yuan. If the order is finally returned by the customer, the order is equivalent to losing five yuan if it is not profitable. Moreover, generally speaking, when this kind of goods is returned, they are all opened by consumers and the packaging is damaged. If you want to sell it again, you have to manually unpack and repackage it. The cost is also very high.

And yesterday, it was not the pinnacle of Qian Hongyan’s live broadcast.

Although Qian Hongyan's number of fans is not as high as those top anchors, Qian Hongyan's fan conversion rate is high and the order transaction rate is also high, which has led the brand to increase her commission ratio.

If Qian Hongyan is doing live broadcasts, it is really a ready-made material. Xiao Changqian and Xiao Hailong are almost useless people, just lying on the bed, without even acting.

The express delivery fee itself is also not transparent. Large customers only need more than two yuan to send, and the first priority can be sent anywhere in the country. Individual customers can send express delivery at least ten yuan.

Because she sells miserably, she sells things that are different from other anchors. She really has not brushed orders, and few of her fans will return them.

Anyway, these things are not expensive, so consumers just think that they are buying things and showing love. After all, when they see someone sending water drops, they have to donate 180 yuan if they are really moved, not to mention that they can get goods, killing two birds with one stone.

Ye Chen and his team returned was at noon on Saturday in New York time, that is, early Sunday in Chinese time.

Qian Hongyan really made much more money than Ma Lan and Ye Chen guessed.

It is precisely because she maintains an extremely low return rate that she also asks the brand to increase her commission.

Moreover, it is also very troublesome to return such things. You have to submit a return application and review it, place an order to receive the goods, package it and wait for the express delivery to come to your door, and finally pay the express fee.

However, brands also have their own weaknesses, and what they fear most is that the return rate remains high.

Therefore, for consumers, it is better to keep things for a while than to spend a lot of effort.

Moreover, both of them have diagnosis certificates from the hospital, and a pile of various injuries alone is a thick stack. If you refer to the diagnosis certificate, there will be no two living people lying on the bed, but two tragedies.

Because she knows that consumers' love is also limited!

They either have a child or a husband, wife, and parents. But in this situation, two big men who were paralyzed in bed, and an old woman buried in the sky with loess in the sky. She was bullied by her mother-in-law for so many years, and was taken to a black coal mine to work in a coolie and became pregnant unexpectedly. She was finally rescued and returned home, but was beaten by her husband and rejected by her family. If you really want to say that it is more miserable, who is the one who is miserable?

Although the quality of garbage bags is poor, they can be decorated less;

Although I don’t know whether the plastic wrap is clean or not, putting a piece of leftovers can also play a role;

Even if you can't use a towel to wash your face, it's always OK to use it as a rag.

Therefore, she has her own business book. The first is: the average customer price for live streaming goods is only 99, and it must not exceed 100 yuan. Only in this way can the return rate be minimized.

Qian Hongyan herself is also very smart. She knows very well that if she brings bird's nest with a price of several thousand yuan per unit, skin care products, although the commission is higher and she will earn more, if consumers find that the things are not good, they will definitely not have the mentality of "just treating them as love" and will definitely choose to return the goods as soon as possible.

The peak of live streaming sales is Friday night, Saturday all day and Sunday day. By Sunday night, traffic has dropped a lot.

Just two days ago, on Friday night, Qian Hongyan sold more than 2 million yuan in live broadcast room. On Saturday one day, she broadcasted two shows in the afternoon and evening, and sold a total of 3 million yuan. On Sunday night, one show was sold for more than 1.5 million yuan. On Sunday night, she sold for 1.1 million yuan last night.

In other words, Qian Hongyan's live streaming sales reached 8 million in one weekend, and the pre-tax commission was basically equal to this Mercedes-Benz G.

It is precisely because of the rapid profitability that Qian Hongyan dared to book a Rolls-Royce Cullinan. After all, she only needs to pay one million to book a car. After a month, she earned the full amount of this Cullinan!
Chapter completed!