Chapter 752: Battle for Yin Jun III
Chapter 752: Yin Jun’s Battle (Three)
When Yin Jun finished his conversation with his agent Lu Qi and continued his leisurely vacation, an emergency video conference about him was underway at Naike's headquarters in the United States. Those who participated in the conference even included Mark Parker, who just took office as Naike's CEO in January. In addition to the core senior executives of Naike's headquarters present, there were several other regional supervisors and core executives in the video.
There is only one reason for launching this long-distance video conference, that is Yin Jun!
"I admit that our team made a wrong decision before the World Cup and caused serious losses." Charles Danson, president of Neck Global Brand Marketing, said with a serious face. "At that time, the European region reported to us about the negotiations, but we believe that although Yin Jun is one of the best players in the world today, he has already taken the maximum endorsement fee of 5 million pounds among football players. Even if the endorsement fee is raised for the new contract, 5.5 million pounds is already our very sincere offer."
When Charles Danson said this, the topic changed: "But the opponent's agent spoke up and directly shouted a sky-high price of 10 million pounds. This is absolutely impossible to accept, and it has even surpassed those players in the NBA."
Currently, the highest endorsement fee for NBA stars under Naike is James, the No. 1 pick in 2003. At that time, Naike signed James, who had just graduated from high school with a seven-year contract of $90 million, for about 7 million pounds.
Everyone attending the meeting also nodded, obviously agreeing with this statement. Although Naike is rich, he is definitely not Kaizi, and it is impossible for him to invest a player that significantly exceeds expectations.
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After a moment of silence, Charles Danson continued: "The mistake we made is to underestimate Adidas' interest in Yin Jun. After snatching Messi from us, Adidas is determined to win Yin Jun, and they have decided to increase their investment in football. This time, sponsoring Liverpool will cost 10 million pounds per year."
"In order to poach Yin Jun, the world's number one player in football, Adidas took the initiative to let Chelsea, Liverpool, Real Madrid and Bayern Munich participate in the competition, hoping to dig Yin Jun into their camp, and even express his opinion and is willing to advance Yin Jun's salary to this team through sponsorship."
"In addition, we have received reliable information. During the World Cup, Adidas sent people to contact Yin Jun many times. They are sponsors of the Chinese team, and they are legitimate, and their negotiators have had frequent contacts with Yin Jun's agents, which has also made Lu Qi's negotiation attitude change very quickly during this period."
Naike's original strategy was to temporarily hang Yin Jun to force Lu Qi, the Chinese woman to take the initiative to surrender, but they obviously misjudged the situation, and Adidas was obviously more interested in Yin Jun than they expected.
Charles Danson's voice continued to sound: "The Chinese team's performance in the World Cup exceeded everyone's expectations, and they made it to the semi-finals. The reason they achieved such results was entirely because of Yin Jun's personal performance. The youngest European Golden Ball Award and World Football Master in history scored all 9 goals from the Chinese team and won the Golden Boot Award and the Golden Ball Award. If Ronaldo hadn't scored three goals in this World Cup, Yin Jun would have even become the player with the most goals in the history of the World Cup. His extraordinary personal performance has made Yin Jun's reputation in China reach its peak in history, and he was even regarded as a national hero."
"We have long expected China's future development, which will be another supermarket after the United States. Moreover, influenced by the great achievements made by the Chinese team in the football field in recent years, the potential of China's jersey market is even more worth looking forward to, and Yin Jun is a key figure. However, we only have one year left in the contract with him!"
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In 2003, after nearly a year of quarrel, Naike and Yin Jun finally signed a four-year contract with Yin Jun. In the blink of an eye, three years passed, and there was only one year left in their contract with Yin Jun.
This is also the most unfavorable thing for Naike at present. With only one year left in the contract, Yin Jun can terminate the contract early with the support of Adidas. Although he compensated Naike for a sum of money, it was paid by Adidas, and Yin Jun was not damaged at all.
"Wu Nan, what do you think?" CEO Mark Parker asked.
Wunan McClavlin, an Irish native, joined Naike in 1998. He first served as the sales director of Africa. In 2001, he became the vice president of Asia-Pacific, which allowed Naike to develop rapidly in the Asia-Pacific region. Now he is the vice president of Europe, the Middle East and Africa. He can be said to be a prince of Naike. What is even more rare is that he is very familiar with the Asian and European markets.
"In the Chinese market, we have had a very painful experience and lessons." Wu Nan McClavlin said lightly.
Many people present nodded and knew what the other party was saying. It was a tacit thing within the senior management of Naike, which was the story of Chinese basketball superstar Yao Giant switching from Naike to Reebok.
This incident caused huge losses to Naike, so that there was no chance to make up for it now. Now, Yao Giant has also transferred from Reebok camp to Adidas camp, making this German company more powerful.
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Wu Nan McClavlin continued: "We made another serious mistake before. We should stabilize Yin Jun and his agent, but we took a cold approach, which is obviously a repeat of Yao Giant's previous mistake, and now our opponents are getting closer to them. I even received news that because Manchester United boss Glazer family intends to sell Yin Jun, Yin Jun is likely to switch to Adidas' team."
Everyone present had a serious face and was worried. Although they were not footballers, they still heard about the most popular transfer in European football recently. They knew even more that there was a figure of Naike's main competitor Adidas behind this transfer.
Adidas is an old expert in the football industry. He has worked closely with FIFA and many giant teams, while Naike has always wanted to surpass his opponents in the football field.
In 2002, Naike reached a cooperation with Premier League giant Manchester United, which laid a good foundation for Naike to surpass his opponents. In addition, he won Yin Jun again in 2003, which gave Naike an advantage in the competition with Adidas in the past three years.
However, now due to Naike's own mistakes, it is very likely that they will ruin the advantage they have finally achieved.
Chapter completed!