Chapter 262 Promoting Xiao Zhang

When Snowflake entered the beer industry in the early days, it actually set three standards!

First of all, the industry scale must be large enough!

After all, there is a state-owned enterprise standing behind Snowflake, so the state-owned enterprise cannot be too stingy when it comes to taking action.

If you want Snow Beer to run on this track, the beer industry must reach a certain level in terms of scale.

On a smaller scale, this is a matter of commercial competition; on a larger scale, it may even have a major impact on the national economy and people's livelihood.

Secondly, the industry is iterating and transforming quickly!

At present, the domestic beer industry is an industry with rapid growth, rapid transformation, and rapid development.

It can even be said that today’s beer industry is experiencing the fastest growth, the most changes, and the most rapid increase in industrial concentration among many domestic industries.

This means that today is a highly prosperous era for the beer industry, and it is also the most suitable era for Snow Beer to intervene.

The third is whether we can have a leading advantage!

The big financier behind Snowflake has the advantage of entering the beer industry because it has the support of Hong Kong Island and a well-known foreign beer brand!

However, Snowflake's market is more geared towards the mainland, so Snowflake beer has its advantages.

The market-oriented mechanism and international thinking belong to the model of industrial integration and merger and acquisition development. This model is rare in today's beer industry.

Based on the above three standards, the state-owned enterprise behind Snow Beer officially entered the beer industry in 1994.

So Snow Beer always brags about the gold medals it won many years ago, but in fact that has nothing to do with the subsequent Snow Beer.

Later, with the support of central enterprises, Snow Beer first stabilized itself and then started a marketing method called "mushroom strategy".

In layman's terms, the so-called mushroom strategy is actually the acquisition of breweries.

When Snowflake plans to enter a certain province, he will choose a brewery to buy first, just like planting a mushroom, growing and fattening the mushroom.

Then, acquire another brewery 200-250 kilometers away from it and make it bigger and better.

This allows for more collaboration between factories, and the market concentration in the area where the factory is located will become higher and higher, thereby avoiding the need to fight alone.

The biggest reason why we need to develop slowly like growing mushrooms is because these days, in terms of transportation and related costs, it is not cost-effective if the distance is too far.

People from Snow Beer did a market research and found that if the range exceeds 150-200 kilometers, it will be difficult for the brewery to cover the beyond area.

Even if it can be covered, the associated costs will increase as the distance increases.

So between 1994 and 2000, Snow Beer was actually quietly growing mushrooms!

Including its earliest market strategy in Sichuan Province, it was originally focused on growing mushrooms, but unexpectedly Deng Weimin appeared.

It only took this guy less than a year to plant the mushrooms in Sichuan Province, and the mushrooms were so big that they were almost mature.

Therefore, in the eyes of many caring people, Deng Weimin's "ability" is actually quite good.

In particular, the "reverse channel" he created has suddenly turned around manufacturers who were often hampered by dealers and agents in the past.

In fact, this is why Deng Weimin changed his family and his new background agreed so happily.

You know, not everyone can change their career. This kind of thing is taboo in the internal competition of an enterprise.

To put it bluntly, Deng Weimin's own value is enough for his background to withstand the pressure from the other party.

But many people don't know that almost all of Deng Weimin's few outstanding marketing strategies came from Chen Li's suggestions.

This created an illusion for Deng Weimin, that is, he believed that he had achieved his current status by relying on Chen Li's advice.

But in fact, no matter how good the marketing strategy is, it still needs someone to complete it.

So in fact, Chen Li and Deng Weimin are complementary to each other.

Chen Li helped Deng Weimin make suggestions, and Deng Weimin took the lead on the front line. However, Deng Weimin felt that Chen Li's contribution was greater because Chen Li was his nobleman!

So before Chen Li showed up, Deng Weimin felt a little uneasy and unstable. But as soon as Chen Li came, Deng Weimin immediately regained the consciousness and magnanimity he should have as the boss of Yanjing Branch.

So when Chen Li talked about refining and improving the area responsibility division system, Deng Weimin instantly understood what Chen Li meant.

It's just a division into areas. Snow Beer currently has such a system.

Therefore, what Chen Li meant was definitely not a simple division into areas.

Thinking of Chen Li's words later, Deng Weimin understood the meaning of Chen Li's words.

Divide the details!

Divide the specific responsibility system to grass-roots employees, and then arrange for a dedicated person to centrally dispatch!

The advantage of this is that it can directly relieve cadres at supervisor level and above.

Then use less human resources to do more things.

The reason for this is probably that both the grassroots staff and the central dispatchers need to do more work.

Of course, if the salary and benefits are better than before, these people should have no problem.

For example, we could develop a new performance appraisal system for those people who have been transferred to make trouble.

In this way, while increasing the salary and benefits of old employees, we can eliminate and reduce the number of people who came in from the air.

After all, the management of the company is in the hands of Deng Weimin. As long as he suppresses the newcomers, it is estimated that in less than three months, Deng Weimin will basically have the final say over the Yanjing branch.

"Wonderful!"

"Brother~it has to be you!"

"How did you come up with all this?"

After listening to Chen Li's detailed account, Deng Weimin's eyes were as bright as light bulbs.

He looked straight at Chen Li, seemingly hesitant to speak.

"Okay~ don't even think about recruiting me."

"I now have an income of more than 100,000 yuan from the Moonlight Fried Chicken Restaurant. You can't afford it!"

Chen Li naturally understood what Deng Weimin was thinking, but if Chen Li in the past could have been recruited by Deng Weimin, then Chen Li today was not something that Deng Weimin could recruit.

"Hey~ you are right!"

Deng Weimin sighed!

Today, Chen Li is the owner of five fried chicken restaurants, and his monthly income can exceed 100,000 yuan.

This income is basically higher than Deng Weimin's salary, and Chen Li's fried chicken restaurant will continue to expand as time goes by.

At that time, Chen Li's income will be much higher than Deng Weimin's. What kind of treatment can Deng Weimin offer to recruit Chen Li?

"Hey~! Don't tell me, it has only been less than two years, and you have only just changed from a high school student to a college student."

"But your development speed is really scary!"

"I feel that with the speed of your development, let alone recruiting you, the next step is probably for you to recruit me."

Deng Weimin shook his head. His mentality at the moment was just like Liu Bei's missed military advisor Shan Fu in The Romance of the Three Kingdoms.

If he did not know Chen Li from the beginning and did not have Chen Li to advise him, then Deng Weimin could only express his appreciation for Chen Li's intelligence.

But he had enjoyed Chen Li's suggestions, and the feeling of sitting back and reaping the rewards was really fascinating!

But now, such opportunities may become less and less. After all, as Chen Li's wealth increases, his status will also become higher and higher.

Now Deng Weimin can still call Chen Li to Yanjing with just one phone call, but in the future, it is estimated that when Deng Weimin takes a plane to invite Chen Li, he may not be able to invite him.

Even if Chen Li doesn't care, he, Deng Weimin, is not an ignorant young man, so cherish the opportunity now~ Maybe the young man in front of you can only look up to him in the future!

"Dong~dong!"

Just when Deng Weimin was thinking about the heights Chen Li might reach in the future, Chen Li knocked on the table and rolled his eyes at Deng Weimin.

This old man was trying to help him with his ideas, but the result was that he actually started to lose his mind.

"Brother Deng, you must find someone to discuss this performance reward and punishment system."

"Let's see what we should do so that we can isolate those people as much as possible without harming the interests of grassroots employees."

"I'm not good at these things, you have to do them yourself."

"In addition, if Xiao Zhang takes over this matter, he may need some exercise."

"But I don't recommend that you find another person who is familiar with these businesses to take over, although it may be faster to get started, but"

"I think what you actually need more than your ability to work now is someone who is more loyal to yourself."

"Ability can be trained, but loyalty is hard to say!"

When Chen Li said these words, Xiao Zhang looked at Chen Li almost with gratitude.

At this moment, Xiao Zhang felt like a mirror, and he naturally understood that this was actually Chen Li who was promoting him.

At this moment, Xiao Zhang really wanted to write a poem. Phew, Xiao Zhang really wanted to say something to Chen Li.

"Brother Chen is awesome~!"

"Follow Brother Chen and you will have meat to eat~!"
To be continued...