Wei Laoer, who has not yet celebrated his twentieth birthday, is obviously very easy to fool!

Whether a person wants to be a good person or a bad person, it is not something that can be accomplished overnight.

This actually has a lot to do with the environment he was exposed to since childhood and the influence of the people around him.

Chen Li didn't even bother to look at Wei Laoer in his previous life.

But Wei Laoer, who is not yet twenty years old, can still be saved.

And that is exactly what happened~ At least now Chen Li feels that he has spent so many brain cells and given out a lot of favors, and the final result seems to be quite effective.

Of course, it is too early to say this now. We will have to wait and see whether Wei Laoer can "correct his evil ways and return to his rightful ways."

But at least from the current point of view, Wei Laoer's performance is still very good.

After this guy went to the chicken farm, he became more diligent and no longer talked as much as before.

Chen Li heard from his brother-in-law that this guy would take the initiative to find a job now.

However, at this moment, Chen Li didn't have time to care about Wei Laoer's affairs.

Anyway, he has done everything he should do. It would be a good thing if he could get Wei Laoer back, but if he couldn't get him back, then he wouldn't bother to care about it!

All I can say is that everyone has their own destiny!

Today, Chen Li is preparing for the first commercial sponsorship event of Ideal Fried Chicken, although it is only a college-level sports meeting.

Of course, the scale is not important, Chen Li is just exploring the necessity of this kind of business sponsorship activity.

If it is possible, then in the future some fried chicken restaurants around universities can actually "cooperate" with nearby universities.

This thing is actually just like those merchants in previous lives who held activities, sacrificing part of their profits in exchange for recognition of the merchant's brand.

It's just that these days, small businesses like fried chicken restaurants rarely engage in these activities.

The reason is because the money around the university is so lucrative.

Except for new stores that have just opened, there is no need to offer any promotions at all. As long as the boss has a little bit of a correct mind and is not so evil, it is actually not difficult to make money!

So there is no need to do any promotions.

As for why the business of Ideal Fried Chicken is so good, why does Chen Li continue to do it?

That's of course because of the brand effect!

Ideal Fried Chicken is a chain fried chicken brand, not a simple fried chicken shop.

Therefore, ideal fried chicken needs to give consumers a concept.

Ideal Fried Chicken is different from those fly shops outside the school in some aspects.

Brand~ is actually a very magical thing!

For example, are luxury goods really worth that price because of the value of the product itself?

Of course not. The meaning of luxury goods is more about its brand value!

A bag made of the same material and manufacturing method can only be sold for a few hundred yuan by ordinary brands!

But luxury goods can be sold for tens of thousands, hundreds of thousands or even millions because of their high brand value.

The extra price difference is not the difference in value of the bag itself, but the difference in brand value!

The so-called brand value actually lies more in the recognition of the customer group!

No matter how high your brand value is, it must be recognized by the customer base!

Otherwise, any brand will directly set a sky-high price for its own products, but because there is no customer group to recognize it, such pricing is completely meaningless!

This is actually a problem encountered by today’s ideal fried chicken!

Brand ~ value!

The so-called fried chicken~ in people’s minds these days, is basically classified as the Western fast food industry!

In the Western fast food industry, KFC and McDonald's, two companies that were originally just ordinary fast food chains, have transformed into the benchmark and ceiling of Western fast food in China!

Note that it is the benchmark and ceiling of Western fast food, not Western food or dinner!

The biggest reason for eating fast food is actually convenience!

But when it comes to China, the quality and quality of foreign fast food are suddenly mentioned, which is actually a bit helpless.

If you look at the development trajectory of foreign fast food in China, you will find a very scary thing.

When these foreign fast food first entered the country, their selling prices increased very little compared to the selling prices decades after they entered the country.

It’s not that they haven’t increased the price, they have definitely increased it~!

However, the extent of its price increase is completely out of proportion to the inflation, raw material supply chain, rent, labor, water, electricity, etc. in the past few decades!

This also proves a truth from the side~ How profitable was early Western fast food?

And this is also proven by Chen Li’s ideal fried chicken restaurant!

Ideal Fried Chicken ~ No matter in terms of scale, environment, store location, brand awareness, etc., it is far from comparable to these Western fast food.

But even such a fried chicken restaurant with an area of ​​tens of square meters can generate tens of thousands of profits for Chen Li every month.

You know, Chen Li, the boss, is very conscientious. Everything is done according to standards. Whether it is the quality of ingredients or the welfare of employees, etc., it far exceeds that of foreign fast food at the same time.

To put it bluntly, Chen Li is actually more willing to pay for many costs than the average boss.

But even so, the income that a small fried chicken restaurant brings to Chen Li is quite considerable!

What does this mean?

First of all, it must be that the economic and living standards of the people are constantly improving!

Everyone can afford it~ Only fried chicken restaurants can make so much money!

Secondly, fried chicken is really popular among young people.

Especially young people these days!

Those Western fast food restaurants are a bit expensive and not cost-effective to go in there. Ideal Fried Chicken has just captured this point, with the same or even better food quality, but the price is less than half of that of Western fast food.

This is definitely the best choice for college students who don’t have much money on hand!

But here comes the problem!

Even though the price of fried chicken at Ideal Fried Chicken Restaurant is a lot cheaper than that of Western fast food, the food prices at Ideal Fried Chicken Restaurant are much higher than the food prices at ordinary restaurants around the school.

This was still 1999! Even in Yanjing, a meal of five yuan could basically satisfy you and even fill you up.

In Nancheng, Chen Li's hometown, a dish of twice-cooked pork in a small restaurant costs only two yuan, a dish of shredded pork with green pepper costs two and a half yuan, and a bowl of tomato omelette soup only costs one yuan. As for rice, it's free, you can eat whatever you want, you can eat it.

You can eat as much as you like.

Moreover, the stir-fried dishes in small restaurants are not those in canteens. They are twice-cooked pork and shredded pork with green peppers, so there will definitely be no shortage of meat on the plate.

So~ in short, even though the food price of ideal fried chicken is much lower than that of foreign fast food, it is still a bit high for many people.

Of course, people who think so are actually not the target customers of an ideal fried chicken restaurant.

The reason why Chen Li wants to promote Ideal Fried Chicken Restaurant is not only to improve the brand value of Ideal Fried Chicken Restaurant, but also to open up new customer groups.

Fried food~ is actually a very magical thing.

Although this stuff is high in calories and is often said to be unhealthy, it is really delicious!

It's actually a bit ridiculous to say that it's unhealthy.

In the past, Chen Li always heard from his parents that fried chicken was unhealthy~ But when he thought about it carefully, it seems that Chinese fried chicken is no less popular than foreign countries!

Such as fried dough sticks, fried dough cakes, fried crispy pork, fried small yellow croaker, etc.!

After all, fried chicken is not the eating habit of Chinese people!

Most people have an inertia, or it can be called a habit.

For example, the staple food of southerners is rice, while the staple food of northerners is mostly pasta.

This habit is actually very scary! Because it will subconsciously affect your behavior.

For example, even when southerners arrive in the north, they will subconsciously choose rice as their staple food.

In the same way, northerners who are accustomed to pasta will also habitually choose pasta when they go to the south!

But none of these options include fried chicken!

Therefore, subconsciously, many people of the older generation don't feel very good about fried chicken because it is not something they are familiar with.

Of course, if you want to say that fried chicken is a good thing, you can’t say that.

After all, according to experts, all fried foods are actually unhealthy!

Uh~ Okay! If you really follow what experts say, there is probably no food in this world that is safe and reliable.

So~ the key to this thing is to look at yourself!

If you only eat it once in a while, it doesn't matter whether it's fried chicken or other fried foods or other foods that experts have argued are not very healthy.

But if you eat it every day, it just means there is something wrong with your brain!
To be continued...