What is the most important thing about catering?

Is it the taste? Is it the channel? These all make sense!

But there is another point that is also the top priority of catering, and that is food safety.

The reason why Ideal Fried Chicken has not released its franchise rights is precisely based on this consideration.

From the opening of the first Ideal Fried Chicken restaurant in September last year, Ideal Fried Chicken now has close to 100 branches, and Ideal Fried Chicken all adopts the directly-operated store model.

But really speaking ~ franchising is the current normal development of chain restaurants!

Once the franchise rights are opened, it can quickly occupy the market, and ideal fried chicken will be spread all over the country very quickly.

As a reborn person, Chen Li is very clear about this.

Not only the catering industry, but many other industries also adopt this "franchise" model.

But precisely because Chen Li is a reborn person, he knows very well how many crises are hidden under the seemingly prosperous surface of this franchise model.

Let’s put it this way~ Since 2000, there have been a lot of chain restaurants, clothing chains, shoe chains, etc. in China.

But in the end, not many people have a good ending.

As most companies open more and more chain stores, their plates are getting bigger and bigger, but the brand value of the company is getting lower and lower.

Logically speaking, these chain companies can collect a large amount of money every year just from franchise fees, but in the end, why do they end up getting worse and worse?

Every company may encounter different problems, but most of them will have two reasons.

One is that the expansion speed is too fast!

The second is the lack of supervision!

The fundamental reason for this situation is profit!

Many brand owners think of franchising very simply and only think about how to seize market share and gain economies of scale.

They think that once their brands are sold and franchise fees are collected, everyone will settle down with their destiny.

I don’t even think about how to guide franchisees and ensure that franchisees make profits within expectations.

If franchisees cannot make profits as expected, they will naturally abandon the brand.

So if you look at those who open thousands or even tens of thousands of franchise stores within a few years, almost all of them die miserably in the end!

If Chen Li just wants to earn a franchise fee, or even if the company scales up in the future and the company goes public, Chen Li can do the same.

But he really wanted to make Ideal Fried Chicken a success, so all along, even if people around him asked him when he would open the franchise, Chen Li refused.

Not to mention franchising, Chen Li is even deliberately controlling the speed of opening Ideal Fried Chicken branches.

Nowadays, when opening a branch of Ideal Fried Chicken, the store is mainly opened by purchasing a store. Unless it is in some excellent locations, leasing is the only option when purchasing the store fails.

The reason for doing this is firstly because the value of Chen Li's stores will soar like a rocket in the next few years, and secondly because Chen Li is deliberately slowing down the speed of opening branches.

Otherwise, it’s all about renting a house and opening a store. It wouldn’t be a problem for Ideal Fried Chicken to open 500 fried chicken stores a year.

But what’s the point of opening so many stores?

If nothing else, just managing so many stores is a big problem.

In addition~ once the store is opened too fast, the staff training of Ideal Fried Chicken will not be able to keep up with the pace.

Therefore, Chen Li gave up the idea of ​​continuing to speed up, and instead chose to proceed steadily. Anyway, the development speed of Ideal Fried Chicken was much faster than that of other competitors.

Moreover, Ideal Fried Chicken has another condition that other competitors do not have, and that is the raw materials for Ideal Fried Chicken. Except for those provided by its own chicken farm, the rest are all provided by Shennong Food.

In fact, the ingredients provided by both sides are the same thing, except that one is produced by a chicken farm, and the other is ordered directly from Shennong Foods by Chen Li.

In the former case, Chen Li can make more money, while in the latter case, he will make less money.

As Ideal Fried Chicken gets bigger and bigger, this amount of money is not a small amount.

But Chen Li doesn’t care!

All he needs is a steady development of Ideal Fried Chicken, and he is not thinking about how much money he can make in a year from Ideal Fried Chicken.

But no matter how much Chen Li thought about it, some problems would still arise.

Such as food safety issues!

In the catering industry, food safety issues are definitely a top priority.

If business is bad, you can think of ways to do it well.

But once there is a problem with food safety, the store may be completely destroyed.

For chain restaurants, although the closure of one store is harmless, it will damage the brand image, and the loss is far greater than the closure of one store.

Although corporate losses can be reduced through public relations, the problem is that ordinary people have very low tolerance for such food safety issues.

Maybe in 1999, this problem didn't seem so serious.

But that’s because informatization is not that developed these days!

If there is a problem with a store in Xicheng, Yanjing, people in other places may not even know about it, let alone other provinces.

Unlike in later generations, if there is a problem in any small store, you will be on the hot search in minutes.

However, this is not an excuse for not paying attention to this aspect of ideal fried chicken.

Regarding food safety, Chen Li was most impressed by a certain brand of fast food chain known as "Splatoon" in his previous life.

This fast food chain is said to have tens of thousands of branches, but the number of food safety managers is 0!

This is very fantasy!

Indeed, this store has attracted a lot of customers with its low-price strategy, and it has indeed occupied a large market share.

But because he didn't pay attention to food safety issues, he was eventually dubbed "Splatoon"!

Especially the catering at this company in the evening, it is said that every meal is accurate!

This is not nonsense~ but Chen Li has experienced it himself.

He had eaten food from this brand twice, in two different stores, but in the end there was always something wrong.

In fact, the old saying "Nothing good comes cheap" is somewhat overgeneralized, but it does have some truth to it.

Especially when it comes to food, although there is no need to pursue expensive ingredients excessively, there is no need to try food that is too cheap.

Therefore, since the opening of the first Ideal Fried Chicken store, Chen Li has emphasized food safety issues.

Whether it is from the initial corporate employee training to subsequent store operations, food safety issues are required to be paid attention to.

But even so, there is still something wrong with the fried chicken restaurant.

And because of Chen Li's requirements, almost all the ingredients used in Ideal Fried Chicken are quite fresh.

Regarding the issue of ingredients, Chen Li's consistent request is that he would rather sell out than waste.

Therefore, each fried chicken restaurant will make an estimate based on the sales of its own store.

Then Shennong Food will deliver the goods to your door according to the specific conditions of each store.

But even so~ Sometimes the ingredients may not be sold out, and in this case the ingredients will be put into the freezer in the store.

On the next day, this batch of ingredients will be sold first. In this way, there will be no expiration issues with the ingredients.

Ideal Fried Chicken also relies on its excellent ingredients to firmly capture the taste buds of customers.

Similarly, Ideal Fried Chicken has popularized food safety knowledge with employees from the very beginning of employee training, and also requires them to operate in strict accordance with the corresponding rules and regulations.

If everyone follows the company's rules and regulations, then logically there won't be any problems.

But the fact is that it is simply impossible!

Because in actual operation, various accidents may occur.

Just like some time ago, an employee of a branch of Ideal Fried Chicken was in a bad mood because he broke up with his boyfriend.

Then when he was working, he incorporated his personal emotions into his work.

This situation was actually an accident, and she was not targeting the customer. She just had a quarrel with the store manager at work.

The impact of this kind of thing is not big and is within the controllable range.

However, there are some things that Chen Li cannot accept.

For example, a certain store manager colluded with the store's clerks during work to illegally use outside ingredients and make profits.

This is too much.

This store manager is very smart. When a salesman came to sell ingredients, he discovered that there was a profit in it.

So the store manager reduced the reported sales amount and also reduced the demand for food ingredients.

But at the same time, he spent his own money to buy a batch of very cheap ingredients from the salesman, and during the sales process, he passed on to three other employees in the store and made two accounts.

What is this equivalent to? This is equivalent to this ideal fried chicken shop. It was opened for them.

They don't need to pay rent, buy equipment, buy other ingredients, or even pay for water and electricity.

They use Ideal Fried Chicken's shop, use Ideal Fried Chicken's equipment, ingredients and condiments, and finally make profits for themselves.
To be continued...