Chapter 44: Imitated and Fake
It has been a month since I came to the "Daotian" Textile Factory back in Zhuang. I see that the Chinese New Year is coming in more than ten days, but there is heavy snow from time to time.
Gu Heng held the stove and looked out the window at the white snow that was flying like willow catkins, then like jade butterflies flying, and finally looked like qionghua falling to the ground, all white. In just a moment, the whole eyebrow tower was covered with silver.
, the dead trees in the courtyard have also turned into jade corals.
When Gu Heng was looking at the snow outside the window, Xiaocui came in, walked to Gu Heng and said softly: "Miss, Mr. Gu is here!"
It's Gu Yanwu! It's broad daylight, Meilou is closed, and there won't be any other young masters who want to find flowers, ask for friends, and be romantic, come here on this snowy day!
But, what's the matter with Gu Yanwu suddenly running over? He usually only comes over in person when there is something very important, and usually asks someone to deliver news to him. Thinking of this, Gu Heng quickly asked Xiaocui to take him to see Gu Yanwu.
When he came to the living room, he saw Gu Yanwu drinking hot tea from a teacup, but his face did not look leisurely at all. Instead, he frowned!
Seeing this, Gu Heng felt vaguely uneasy. Gu Yanwu had never frowned in front of him before! Could something bad have happened?
When Gu Yanwu saw Gu Heng, he immediately put down his tea cup, stood up and walked to Gu Heng, saying: "Hengbo, there is trouble in the textile shop!"
"What's the trouble?" Gu Heng suppressed his inner uneasiness and said calmly.
"Recently, many products such as "peach red scarf" and "peach red pants", "peach blossom scarf" and "peach blossom pants", "geranium scarf" and "geranium trousers" have appeared in Jinling City."
"Huh? How come this is so similar to our "Ruyi scarf" and "Ruyi pants"? Wait! You mean there are many businesses imitating our "Ruyi scarves" and "Ruyi pants"?"
Gu Heng was originally a little confused about what Gu Yanwu meant when he suddenly said this, but after thinking about it carefully, he realized that this was other merchants imitating or counterfeiting the product!
Seeing Gu Yanwu nodding with certainty, Gu Heng quickly asked: "Are the prices of these imitation goods lower than ours? Then many people buy them?"
"That's right, Hengbo, your guess is completely accurate. Except for the name, these imitation products are the same in appearance, but the price is lower than ours, and it has attracted many people to buy it! Our "Ruyi Scarf" and "Ruyi Scarf"
The sales of "pants" have been greatly reduced!" Gu Yanwu replied.
Gu Heng secretly thought, it's really bad. In modern times, if something like this happens, there will be special laws to protect the interests of original product manufacturers, but in the Ming Dynasty, there seems to be no such law. However, at this time, we still have to be stable, and we can't
Self-disruption.
So Gu Hengdao said: "It's okay, don't worry too much, it's just that some merchants copied our "Ruyi scarves" and "Ruyi pants" after seeing how much money they made, but they lowered the price, and the quality is definitely not as good as ours.
Although our sales volume will decrease in the short term, we will reduce production during this period, but the price will remain unchanged for now, and we will wait and see what happens!"
"But, Hengbo, things may be worse than you think!" Gu Yanwu still frowned.
"What do you mean?" Gu Heng felt even more uneasy.
"In fact, now there are not only various types of scarves and pants that imitate our "Ruyi scarves" and "Ruyi pants", but there are also direct counterfeits of our "Ruyi scarves" and "Ruyi pants", and they are also replaced with fake and inferior products.
As a result, many customers came to our "Daotian" textile shop and asked for their money back!" said Gu Yanwu.
"How many days has this been going on?" Gu Heng asked.
"It's been two or three days. I didn't pay attention before. I thought it was some quality problems with our own products, so I refunded them and apologized. But then more and more people came to return and refund, and I realized something was wrong!
"
"After all, the products in our textile shop have never had such a large number of problems. I used to check the last link alone, and there was no problem with the goods."
After hearing Gu Yanwu's words, Gu Heng couldn't help but ask: "What about now?"
"It's even less likely now, because now each batch of goods is usually inspected by me and Guizhuang at the last link. If either I or Guizhuang makes any omissions, the other one will find it. It's even less likely that there will be problems in large quantities.
Goods." Gu Yanwu replied.
"What about other links?" Gu Heng continued to ask, wanting to see if it was his own problem, so that he could solve it internally. After all, if there were a large number of fakes in ancient times, there was no good technology to distinguish the genuine from the fake.
Yes, that would really be a big loss.
"I have arranged for reliable people to take charge of other aspects, and I have checked them all. It is indeed not caused by the negligence of our people." Gu Yanwu answered with certainty.
Seeing Gu Yanwu like this, Gu Heng couldn't help but asked curiously: "How did you finally find out that someone was counterfeiting our products?"
"Later, I personally carefully inspected the returned goods and compared them with our own products. I didn't find anything at first. After all, in terms of embroidery patterns, the embroidery patterns of our own products are also changeable and not fixed.
, and it was embroidered by multiple embroiderers, and the embroidery style was not uniform! But..."
"But what?" Gu Heng asked quickly.
"But later I discovered that all of our goods were embroidered with the word "Ruyi" by ten embroiderers! So I later called all the embroiderers who embroidered the word "Ruyi" and asked them to claim the returned goods.
Those products. Look at which products have the word "Ruyi" embroidered by them."
Hearing this, Gu Heng couldn't help but ask: "Did you let the embroiderers know in advance that those "Ruyi scarves" and "Ruyi pants" are returned goods?"
After all, if those embroiderers knew in advance that the goods were returned, they might choose not to admit it for fear of being blamed by the boss.
"No, I just told them that the word "Ruyi" on the pile of goods was pretty good, and I wanted to see who embroidered it. And each of them came alone to claim all the returned goods! As long as two people are interested in the same
If the description of the product is inconsistent, then it can be determined that one person is lying." Gu Yanwu explained.
"Then what problem was discovered in the end?" Gu Heng asked.
"Finally, I discovered that although the ten embroiderers all had slightly different embroidery techniques for the word "Ruyi", none of them used the same embroidery technique as the embroidery technique for the word "Ruyi" on the returned goods.
This can prove that someone is indeed counterfeiting our products!" Gu Yanwu said seriously.
Chapter completed!