Qin State solved internal and external troubles, and business gradually opened up, and many advertisements emerged.

In fact, as early as the time of Pinyang, the concept of advertising had become popular.

Although the birth of advertising is related to Zhao Kun, the concept of brand has not really appeared.

Or rather general.

For example, the palace jade wine, everyone knows that it represents the royal wine.

But there is no specific brand.

If the market is allowed to develop on its own, the brand will naturally be born.

But Zhao Kun couldn't wait, and didn't want to wait.

After all, as Hou Sheng and Lu Sheng go to sea, future foreign trade will gradually open up.

It would be a bit too late to establish a brand at this time.

Although dumping goods in other countries can obtain a lot of raw materials, what else can be more profitable than luxury goods?

In this era, whether in the East or the West, those who control social wealth are always those nobles and powerful.

They have amazing consumption power, but they do not have the right consumption target.

To put it bluntly, there is no place to spend money.

The emergence of luxury goods will inevitably inspire their shopping enthusiasm.

The proposal of luxury goods tax paves the way for Zhao Kun’s brand strategy.

No matter how expensive things are, they still have costs.

How much money can you make by selling things?

If you want to sell, sell the brand!

They are all the same glass products. If you don’t have brand bonus, you can only sell them honestly at the price.

But other people's glass products are exclusively for princes and nobles, and they also have their own unique styles and colors.

There are two things, not to mention going to other countries, but to say, in Daqin, who would the nobles choose?

Even if the second type is several times higher than the first type, it may attract the rush of nobles who have too much money to spend.

This is the brand premium.

The unique attributes of luxury goods naturally form a strange logic, which is the most expensive and often the most attractive.

How to sell the most expensive?

It's nothing more than building your own brand.

With the brand slowly developed by the market, Zhao Kun was too lazy to wait, so he planned to artificially give birth.

Jiang Chao and Aminu listened to Zhao Kun talking for a long time, but still didn't understand what Zhao Kun's internal logic was.

This is not surprising.

Amino was originally a civilian, and even if he traveled to and from the Western Regions and the Central Plains to do business, he was still doing business.

Where can he have time to experience the happiness of rich people?

However, this did not prevent Amino from admiring Zhao Kun. He decided to write down Zhao Kun's words and go back to think about them.

Jiang Chao was too lazy to think too much, anyway, he had only the tasks assigned by food and Zhao Kun in his mind.

When he was full, he went to do the task.

.........

In the huge Xianyang City, after the release of luxury goods tax, not only did not reduce the price and clear the stock, but there were only less than ten shops that sold at a price increase.

Among them, there are four jewelry stores, three porcelain stores, and only three glass stores.

One hour later, it was time for the business to close.

Basang was about to close the door when he received a message from the Price Bureau.

He followed the messenger to the Price Bureau with a nervous heart.

As the number of commercial banks gradually increased, the Zhili Neishifu, which is in charge of national grain, gold and jade storage, and the national treasury, has divided several equal-level yamen, including the Ministry of Commerce, the Ministry of Finance, the Ministry of Agriculture, the Ministry of Reform and Development, etc.

Among them, the Ministry of Commerce is the yamen that governs the business of Daqin.

The Price Bureau is a subordinate department of the Ministry of Commerce.

A small-sized business like Basang has basically rarely had the opportunity to deal with the Price Bureau.

When he saw Wu Bo, director of the Price Bureau, he was so scared that his face turned pale.

Basang thought Wu Bo was going to blame him.

After all, regulating prices is one of the important functions of the Price Bureau.

The price increase of your own glass shop is more than twice, which is definitely the target of the price bureau’s key crackdown.

Although there is a reason for the incident, when did the state institutions of Daqin reason with you?

Ask those people who were beheaded for some reason because they were illiterate and had inexplicably violated the law, are they wronged?

But what can I do?

However, what Wu Bo said next surprised Basang.

"Today I am summoning you and others to discuss the business card with you." Wu Bo said slowly.

The heads of the ten business shops sitting below, look at me, and I look at you, but I don’t quite understand what Wu Bo is talking about.

The theory of commercial cards was only heard at the beginning of the first five-year plan.

At that time, only the commercial banks that obtained the commercial card were qualified to set up factories and establish commercial banks.

However, as the number of commercial banks continued to increase, the right to issue commercial cards was delegated to chambers of commerce in various industries.

Generally speaking, as long as the Chamber of Commerce recognizes it, you can get a business brand engaged in the industry.

Basang was not panicked at this time, but instead felt a little excited.

It is obviously not a trivial matter that allows the director of the Price Bureau to take action personally.

A great opportunity!

"Everyone should be very clear about what happened during the public announcement of luxury goods tax."

Wu Bo smiled and said, "The prince said that the price reduction and clearance of the stock is a short-sighted person."

"this....."

When everyone heard this, they looked at each other and looked at each other.

Wu Bo looked around and said meaningfully: "What is the result when you raise the price at the right time?"

“…”

The heads of the business firms all showed thoughtful expressions on their faces.

Wu Bo continued: "You can't understand some things now. It doesn't matter. Just do as the prince's instructions and become a leader in the industry in the future."

As he said that, Wu Bo sent the documents he had already prepared to the hands of ten chief officials.

Even though these business managers are all people who are accustomed to big scenes in the business world.

But when I saw the document, I still couldn't hide my excitement.

The document states that the Ministry of Commerce has the intention to support luxury goods businesses.

Note that this is not a price bureau, but a document from the Ministry of Commerce.

The Ministry of Commerce is the superior department of the Price Bureau, and the minister is the same as the minister.

A business that receives luxury brands issued by the Ministry of Commerce has the right to have a premium of at least 30% after the implementation of the new tax system.

These people are not fools. After these two days of experience, they are very clear about it.

Those high-ranking officials didn't care how expensive their products were.

It can even be said that those people are afraid that they will not sell expensively.

However, with the price bureau squatting on their heads, they dare not give a premium at will.

Now that they have obtained this brand, they can be said to be making money under the order.

With this amulet, what are the ten taxes and eight?

As long as they price high enough, they will naturally make more money.

After all, no matter how much you price, you will always make 20% of your profits!

The only problem is how to sell your own goods at a high price.

At this time, these business owners began to become active.

They all knew very well that what was placed in front of them was a huge opportunity.

However, if the ability is not enough, it is also a big pit that can break them to pieces.

.........

Several months of business operations have made Xianyang's economy increasingly prosperous and has a sign of prosperity.

Zhao Kun was very happy about this.

I sing in the Qin Palace every day to express my aspirations.

Although no one can understand his songs.

But fortunately, he had a soulmate, and that was his "good brother" Fusu.

On this day, Fusu rarely went back to his mansion, and Zhao Kun originally planned to arrange a wild wolf disco dinner for him.

As a result, this guy was frowning when he came, which made Zhao Kun speechless and helpless.
To be continued...