Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 175 Propaganda

"People only have so much attention, and there are so many entertainment activities. Movies, TV dramas and variety shows are all entertainment. In the eyes of the audience, there is not much difference. So, if someone takes most of the attention, it means that someone will lose attention. The audience's

Choice means everything, wealth, status, future, future."

Karl said softly, "Just look at people like Wilo, who do whatever it takes to grab attention in their own shows, and you know what audience and traffic mean. This circle can be said to be big or small, but I still agree with Wilo.

People have a sense of crisis. Only in this way can artists be successful for a long time."

Aaron thought so too.

Cai Cai was stunned for a moment, "I'm sorry." She was stupid again. She was too lazy to use her brain and kept talking nonsense.

Karl laughed and said nothing. Cai Cai's idea was so simple, how could he think so much?

In the end, the crew left. No one from the Wilo family showed up or said goodbye.

Only later did Cai Cai find out that their scenes had been cut and would not be broadcast, which means they did not come to promote the show. The previous preview was also clarified by the reality show and the crew's official website as a misunderstanding. Asked again about the schedule.

Question. Anyway, that’s it.

"This kind of thing is very common. We took the initiative to contact and cut it. It's the kind of thing where the crew and the artist are cut off without asking because the crew and artists are not famous. It's more common." Gebitt was worried about Cai Cai's thoughts.

, and quickly explained, mainly, "Today is a wasted day. You are already nervous at this time, and Tina's promotion period is still waiting." Gebit really felt sorry for delaying Cai Cai's time.

Cai Caidao thinks it's nothing. Anyway, for her, when she's not filming, it's her rest time. It seems that promoting this kind of business status can be regarded as a semi-rest, because it's not as tiring as filming. Cai Cai treats it as additional work. If she is filming a variety show

, that was also working time, but Cai Cai knew that Mei Zhang would not accept variety shows for him for a few years.

Thinking of Tina, Cai Cai suddenly suggested, "How about we start a live broadcast today? We can do the promotion ourselves directly and live face-to-face with fans and audiences. We don't have to go on other programs. The effect is probably good." Ti

Na plans to promote it in this way, and will go to several anti-war heritage museums to do live broadcasts. It has great educational significance and can also be used for publicity. It will serve multiple purposes.

Gebit frowned and thought for a moment, feeling that although it was a bit shabby, it wasn't impossible, "I'll go discuss it with the publicity department."

The publicity component of Misty consists of online and offline. Online generally means trailers and advertisements, and it also cooperates with many program brands for promotion. Offline means that their actors go on the program for interviews and promotions, and they also have their own promotions.

, for example, what Cai Cai wears and uses today, including the car she travels with, are all promoted by her cooperation.

And if their actors change to online live broadcast promotion, a lot of promotions will be cancelled. The contract for this part has been signed in advance, so there are still a lot of things that need to be coordinated and discussed. And it is hard to say whether it will be successful or not.

Aaron thought it was too much. But Karl thought it was feasible, "Let's arrange it in advance and arrange a promotion script. I don't think it will be a big problem."

Paul also spoke, "It's already two o'clock now. We must start the live broadcast before dinner. It will take at least two hours. If we don't talk about anything else, just this arrangement, there won't be enough time."

Cai Cai nodded, "But there's nothing we can do about it. It's not a big problem for me to be on a high-traffic show. Aaron and I are tied together, and the appearance rate is guaranteed. But you and Karl are enough. But my business ability is not

Not very good, Aaron has to take care of me, the focus of publicity is still

It's all on you. Isn't this a dead end? If something like this happens today, I really don't have time to waste. If the traffic is low and the promotion is not enough, I will be fine here, You and Carl,

If Aaron is involved again, he will definitely offend the brand."

This is not a complaint about Paul and Karl's lack of fame, but a very common publicity issue.

The default rule is that the less famous artists in the crew will be the focus of publicity. If they are liberalized, it will also be a good opportunity to increase their popularity. The more famous artists can only appear on high-traffic shows or important promotional projects to ensure that their fame is used

To the maximum extent, it should also show the status of big-name artists and the importance they attach to publicity.

Therefore, Cai Cai cannot be on programs with low traffic. But their crew, Cao Xin and Chenchen are completely unavailable here, let alone mentioning it. Except for her, including Aaron, they are not even that famous

They are relatively weak artists, but they are very weak artists. Many programs will not hire them, and only Cai Cai will take them.

But Cai Cai's time is limited and his status is high, so it's impossible to take them with him in every program. The capital behind Cai Cai and the giant elephant do not allow Cai Cai to be used in this way.

This wouldn't be a big problem in the East, where there are many variety shows. But in the West, most of the variety shows that artists can appear on are talk shows and other talk shows, and no other types of variety shows can include artists. It seems

The Wilo family reality show

, and it is not easy to invite artists. The rest are brand activities or fashion activities, dinners and parties with various names. There are many of these activities, more than in the East. There are more people, more money, and the popularity is not low, but some artists like

, some artists completely ignore it.

Because of Cai Cai's brand contract issues, he was unable to participate in many such brand activities. However, Carl and the others were able to participate, but they were not famous enough and the publicity effect was not good.

In fact, many drama crews have this kind of publicity problem. It was like this before the broadcast. It was almost done and it went through the process. After the drama is broadcast, the artist becomes famous and has fans of the drama, and then the second and third announcements are made.

, the effect will be very good. Even the focus of publicity is actually when the show is finished, when the audience's enthusiasm for the artists is the greatest, and the publicity effect is also the best.

But Misty is obviously a little greedy. Not only does he want to catch up to half of the popularity of Empire before it aired, but also wants to get off to a good start. But with the support of Jarvis and countless movie kings and queens, Empire can’t catch up to even half of the popularity.

Even if there is Cai Cai on this side of the mist, it won't work.

Gebbitt is overly ambitious. But he really can't stand failure. If The Mist Season 1 fails, he will continue to be an assistant director and won't be able to get the director's baton for many years.

There are many staff members in the mist who are in a similar situation to him, so they all get greedy together, which leads to the current situation.

I was forced to appear on a high-traffic reality show, but it was not edited. Not only was it a waste of time, it also delayed subsequent publicity.

Cai Cai actually doesn't think that The Mist will fail. At most, it won't be that popular. After all, it is produced by Jarvis, the book is treasured by the Mammoth production team, and it is a work that everyone discussed collectively. There is a high probability that it will not fail.

But it should be exactly like this. For a production team led by Gebitt to directly take over a mature project, if it cannot succeed, it will be tantamount to failure. The outside world will say that they will not eat the food on the table.

So what Geppett wants is to be successful from beginning to end.

The only way Cai Cai can think of is to directly rely on the reputation of these artists and the producers of their works to attract traffic and do live broadcasts.

This kind of publicity method has become very common and mature in recent years, because it can capture the audience's excitement. However, those whose personal characteristics are too strong, such as artists like Cai Cai, or whose personal personalities are not very good, such as Xianjun

Artists of this type will suffer a lot. There are many artists who fail during live broadcasts, and the chances of exposing various shortcomings, shortcomings and even mistakes will be greatly increased.

So it's really quite risky.

But when Cai Cai was halfway through reading the script and Karl came over to her with a smile to watch the live broadcast together, Cai Cai knew that Gebitt was planning to risk his fortune.

The live broadcast took place in an auditorium of the hotel where they are currently staying. When Cai Cai arrived, it had been decorated into a warm and comfortable retro living room. It was very similar to the foggy era.

"The furniture is all temporarily sponsored, even the carpets." Carl gestured to Cai Cai all the decorations. They were all sponsored, and a lot of money was made from publicity. The live broadcast channel was provided by Juxiang, and it also generated income.

The live broadcast channel in the East has also been opened, and now there are many netizens with Huaxia accounts waiting online.

Cai Cai was not amazed at such rapid work efficiency. She was amazed that there were so many netizens waiting for the live broadcast less than two hours after the trailer was released.

Aaron handed over the script. It was very simple, just two pages. The host did not show his face off camera and was a member of the publicity team.

Cai Cai flipped through it, but there wasn't much content. After all, their live broadcast was to interact with the audience, answer or respond to the audience. Only after the show was aired could they make promotions based on the plot and characters.

"There will be people watching backstage, and there won't be any strange problems." Aaron roughly said, but in fact he was not optimistic about the live broadcast promotion, but he was confident in Mist. Even if the launch data was not very good, it would definitely be successful.

.But it’s not appropriate to say this right now, as it would sound like pouring cold water on me.

Cai Cai felt that as long as he could do some publicity today, he wouldn't have to come all the way to work for free. It would not be too late to do more interviews and publicity in the future.

Soon, everyone changed their clothes and the live broadcast started. Chinese netizens accounted for 50%, and the audience from the East accounted for more than half. Everyone knew that this was because of Cai Cai.

So the first person the host called was Cai Cai.

There is a tablet in front of everyone with the live broadcast screen. Cai Cai is saying hello while watching the screen refresh.

After swiping and swiping, although the speeches were changing very quickly, because there were so many people speaking, it was easy for Cai Cai to see a comment with a high repetition rate.

[Cai Cai, come back quickly and turn on the phone!]

Come back? Turn on?

Cai Cai saw that these comments were all posted by Chinese netizens, not from this side, which means they were not talking about the crew here, nor Mist nor Empire, so what were they talking about.

Outside the court, Mei Zhang looked at the speech and sighed in his heart, thinking that he couldn't hide it anymore.

After self-introduction and role introduction, the host began to screen netizens' questions and interact. However, the screen was still flooded with comments about coming back soon. Because there is no reward function, there are no special effects, so everyone kept in line to refresh the screen.

's speech.

The host glanced at Gebitt, what's going on?

Gebitt had some vague ideas, because it had spread in the circle, but the news had not been officially confirmed by any party, and there was no movement from Cai Cai's side, so he was not sure whether it was true or false.

But if it is fake, it is tantamount to trying to seduce Cai Cai and consume her fame. It is even more unlikely that the news in China is so powerful that everyone is calling Cai Cai to go back.

After thinking about it, Gabby made a move and asked Cai Cai directly, "There are many reports from the outside that you want to cooperate with Robert. Is it true? You see, your compatriots are asking you to go back."

Cai Cai was stunned. No, her next schedule is to film the second season of The Mist. How could you not know that as a director?

Also, "Who is Robert?" There are too many duplicate names here, making them unrecognizable. She really doesn't know who she is talking about.

"." Gebitt, the others, and netizens were all a little confused, uh, what's going on?

Aaron looked outside the venue, no, isn't Cai Cai's team preparing? Fang Xiaoning's side has already started casting and is preparing to start filming. Cai Cai doesn't know yet?

Mei Zhang made a vague gesture to him, telling him not to say anything. He was not afraid of what Aaron would say, but was afraid that he would get burned after he said something.

"Fang Xiaoning, Robert, Fang Xiaoning, Master Fang, Master Fang who opened the Xianxia universe." Carl's eyes widened. He also heard a lot of news. But Master Fang's project this time does not recruit foreign actors, so they all just

Neng Gan stared at it.

Cai Cai's heart moved, how could Fang Xiaoning not know, but why do you all act like I know him very well, "I have met his old man?" Cai Cai was the most confused one.

Well, the problem seems to be a bit serious. Gebitt and others also looked at Mei Zhang, what is going on? The news is all false?

Mei Zhang said nothing and remained silent.

People watching the live broadcast were also confused. What happened?! Is the news false?!

At this time, Cai Cai saw someone saying that the new drama prepared by Master Fang is about to start shooting, and the heroine is Cai Cai.

Master Fang, new drama, heroine

This is even more incredible than being chosen by Jarvis to play Empire. Because, it’s impossible.

"Is there a misunderstanding?" Cai Cai was a little embarrassed, "I'm glad that everyone affirmed me, but I really haven't received any news." He looked up at Mei Zhang, but he didn't get any instructions, "There should be something."

Misunderstanding." Why does everyone except her think that if she wants to cooperate with Master Fang, she will be familiar with Master Fang?

Cai Cai is very sure that she has never met Master Fang. She has been introduced to many directors, but Master Fang is the only one she has not met.

At this time, we cannot say that we hope to have the opportunity to cooperate with Master Fang. It seems to be coercion. Cai Cai has been trained, so we cannot mention Master Fang at this time.
Chapter completed!
Prev Index    Favorite Next