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Chapter 662: I'm too hasty, I don't understand the rules at all

In addition to being promoted by video websites, Suoli Company also hired a large number of trolls to promote "Thunder Explosion" crazily on major websites, and even offline in supermarkets, parks, subway stations, airports and other public places overnight.

A large number of "Thunderbolt" posters appeared on all of them.

With huge financial support, this movie quickly appeared in front of people across the country. Even old men and women who had never watched movies already knew about the existence of this movie.

Sonoda truly followed Tanabe's instructions. Wherever there are people, there are promotional posters for "Thunder Explosion".

"That's too cruel!" Yang Mi put down her phone, looked at Zhang Xiao and said, "Honey, I feel that Suoli Company has invested at least 100 million US dollars in such a strong publicity campaign."

Reba next to him heard this and exclaimed: "Oh my god, with a hundred million US dollars to promote in China, does Suoli really have money and no place to spend it?"

At this time, Zhang Xiao, who was holding his daughter, said: "This also illustrates one thing, that is, Suo Li attaches much more importance to the movie "Thunder Explosion" than we previously expected.

And it’s still much higher.”

Yang Mi said: "Husband, if this continues, I feel a little bad!"

Zhang Xiao said with a smile: "Haha, are you scared by their propaganda campaign?"

"Indeed, a bit!" Yang Mi nodded unequivocally and said: "Suoli's publicity is really too fierce. Our "Zhu Xian" has been completely covered up by the other party. If it continues like this,

I am worried that those movie fans will forget about "Zhu Xian", and our pre-sale box office will also be greatly affected by then."

"Then what do you want to do?" Zhang Xiao asked with a smile.

Yang Mi said: "Of course we have also stepped up publicity to compete with "Thunder" for attention."

Zhang Xiao smiled and said: "There is no need to rush this matter. There is a saying that things must be reversed when they reach their extremes. It is still more than a month before the release date, and they have started such crazy promotion. Don't you think they are a little too hasty?"

"To put it simply, the poster is posted at our door. The first day you see it, you may feel a little novel and even excited. But the next day, you may take a second look because the poster is very exciting.

But it will definitely not be as exciting as the first day.”

"By the third or fourth day, I probably don't even want to look at it anymore."

"After a month, you will have become accustomed to it, so why don't you go and see a stupid poster? It will make you want to vomit."

Hearing Zhang Xiao's words, Reba nodded in agreement and said: "Brother-in-law is right, it is indeed the case. However, brother-in-law, haven't you ever thought that people will keep changing posters?"

Zhang Xiao smiled and said: "Even if he changes one picture every day, the fans will not feel anything new anymore."

"Stop talking about those useless things." Yang Mi directly interrupted Zhang Xiao's attempt to show off and said, "Just tell me what you are going to do."

"Do nothing." Zhang Xiao shrugged and said, "Wait until the last week before the release. I want the promotion of "Zhu Xian" to be stronger than that of "Thunder Explosion"."

"Originally, I just planned to bring back the overseas promotional videos and revise them before releasing them. Now after seeing Suo Li's battle, this path is obviously not feasible."

"After a while, I will re-edit two one-minute trailers. One will be released when the pre-sale channel opens, and the other will be released on the third day before the movie is released. I believe it will definitely attract people by then.

catch the attention of movie fans."

"In a word, all the publicity will be carried out until the last week. That is the best time for us to exert our efforts. I want to win the award at all costs to maximize the fans' expectations for "Zhu Xian"."

Yang Mi said: "Is that just burning money?"

Zhang Xiao nodded and said: "Yes, at least 100 million U.S. dollars. However, it must be a lot cheaper for such a long front in "Thunder Explosion"."

Reba smiled and said: "Sister, I think if the current situation is like this, the most uncomfortable person will definitely not be us, but the crew of "The Battle of Red Cliff". They will release it on July 24th, and their own publicity costs will be

Not much, and now it has been directly covered by the strong promotion of Suo Li's "Thunder Explosion", I guess Huayi is going crazy!"

Zhang Xiao nodded when he heard this, and then said with a smile: "Then I can only wish them good luck."

···

Reba's guess was not wrong at all. Wang Jun and Chen Gang were indeed very unhappy after seeing Suo Li's crazy publicity.

There are still three weeks before the release of "Battle of Red Cliff", which is the best time for them to promote, but they never thought that "Thunder Explosion", which was released nearly twenty days later than them, would be released so early.

There was such a big battle.

In terms of this propaganda intensity, the other party is at least ten times stronger than them.

The pole slapped the table and said angrily: "Damn, these days are crazy!"

Wang Jun's face was extremely gloomy at the moment, and he said: "Starting the promotion so early regardless of the cost, it seems that Suoli really regards "Thunder Explosion" as the key to their foothold in the world of film!"

Chen Gang said: "Mr. Wang, this can't continue like this. We have to find a way to deal with it!"

"No rush!" Wang Jun shook his head and said: "Suoli has just entered this industry and doesn't seem to understand that the best time period for promotion is the last week before the release and the first week after the release. They are now

This would be too hasty."

Chen Gang said: "Mr. Wang, the problem is that Suoli is not short of money at all. They are fully capable of continuing the current publicity efforts until the release. In the critical two weeks, they can definitely increase their publicity efforts.

This little money is not a problem to them at all!”

Wang Jun smiled bitterly when he heard this and said: "That person is using a conspiracy to defeat the enemy with an upright and upright teacher. Our Huayi is now weak and has a small business. I am afraid we are not even qualified to compete with them."

No."

Chen Gang said angrily: "This Suo Li is simply more hateful than Zhang Xiao!"

Wang Jun said: "Looking at the current situation, the only one in the world who has the ability to set up a propaganda stand with Suo Li is Zhang Xiao."

Chen Gang asked: "What about our "Battle of Red Cliff"?"

"Step by step!" Wang Jun said: "When the release is close, you take the protagonists of "Battle of Red Cliff" to visit more places. I will contact as many publicity channels as possible, hoping to be able to win the siege of "Thunder Explosion"

Next, let "Battle of Red Cliff" appear in front of movie fans."
Chapter completed!
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