Chapter 895 Modern version of thatched boat borrowing arrows

During this financial crisis, Hollywood giants have all suffered varying degrees of damage. Only Soli and Disney have easily weathered the difficulties with their abundant funds.

Other companies, including Warner, suffered heavy losses. Soli took advantage of this rare opportunity and started a buy-buy-buy mode.

Not only did it acquire shares in some theater chains, it also bought a lot of IP, including the world-famous "Star Wars" series. This time, "Avengers 3" will compete with "Star Wars: Episode VII: The Force Awakens."

Zhang Xiao is no stranger to this movie. In his previous life, this movie became a hit all over the world, earning more than 2 billion U.S. dollars at the box office, and was unparalleled in the limelight.

But it has a very big problem, that is, the entire Star Wars series of movies has never conquered Chinese fans.

The reason is that this series of movies is different from the Marvel series of movies. The latter is good to watch alone or in an alliance, and it will not hinder everyone's understanding of the plot.

But the "Star Wars" series of movies is different. If you want to understand "Star Wars Episode VII: The Force Awakens", you must understand the plots of the previous six movies.

No matter where it is, when the first few "Star Wars" movies were screened, Chinese people had not yet lifted themselves out of poverty, and they had never seen the movie.

Later, after China developed, there were too many movie choices, and few movie fans would watch old movies shot decades ago in order to understand the plots of new movies.

Therefore, the "Star Wars" series of movies has only achieved good box office results in Europe and the United States, but has never been successful in China.

Nowadays, the world has changed, and China has become the second largest ticket warehouse in the world. Judging from the total movie box office last year, China has been infinitely close to the lighthouse country. Although the price of movie tickets is relatively cheaper, the number of Chinese movie fans

But it is far more than them.

Especially now that there are more and more petty bourgeoisie families, the entire entertainment industry in China has undergone earth-shaking changes. Without China as a ticket bank, it is absolutely impossible for "Star Wars" to defeat "Avengers"

.

Therefore, even though he knew that his enemy was the Star Wars movie series, Zhang Xiao did not feel much pressure.

Herman said: "I heard that in order to defeat "Avengers 3", Soli is planning to increase the publicity expenses to 150 million, and will not focus on China to create the world's number one momentum."

"Relatively speaking, our "Avengers 3" is much smaller in terms of momentum."

Zhang Xiao smiled slightly and said: "Herman, good publicity may not necessarily lead to good box office results. Do you know the biggest difference between "Avengers" and "Star Wars"?"

Herman thought for a while and said: "It should be the audience. The audience of "Avengers" is much higher than that of "Star Wars","

"That's right." Zhang Xiao nodded and said: "Actually, if the "Star Wars" crew focuses their promotion in Europe and the United States, I would be really worried, but if they put it in China, it would be a war.

Wrong calculation."

"Not many movie fans in China will review the previous six movies in order to understand the seventh part of "Star Wars", but our third Avengers movie does not have this trouble at all."

"Whether they have seen these superhero movies before or not, it will not prevent them from understanding the story in "Avengers 3"."

"Of course, we have to be careful. Now that Suoli is ready to start with us, we need to change our publicity strategy."

When Herman heard this, he immediately took out his notebook and pen, like a primary school student, and said: "Boss, you give instructions."

Zhang Xiao was dumbfounded by Herman's action, and said: "It's just a matter of a few words, there's no need for this."

"There is a word in our country called porcelain. But this time we don't need to compete with their propaganda power, but use their propaganda to do our propaganda well."

Herman was not in Hollywood for nothing. He immediately understood what Zhang Xiao meant and said: "Boss, do you want to bundle "Avengers 3" and "Star Wars: Episode VII: The Force Awakens"?

?”

"Why not?" Zhang Xiao snapped his fingers and said, "We will carry out step-by-step publicity according to the original plan until the momentum of "Star Wars Episode VII: The Force Awakens" reaches its maximum."

"We will link "Avengers 3" and "Star Wars: Episode VII: The Force Awakens" together and spread the word. When the time comes, no matter how good their publicity is and how powerful their momentum is, we must stick to this one

.”

"When everyone sees the promotional video for "Star Wars Episode VII: The Force Awakens," they will immediately think of its opponent, which is our "Avengers 3."

After hearing this, Herman slapped his thigh and said, "In this case, isn't their propaganda helping us in disguise?"

"Yes, this is the effect we want." Zhang Xiao nodded.

Herman Xiao said: "I understand. I will make arrangements immediately after I return."

···

The "Star Wars" film series and the Marvel superhero film series are both the most profitable film series in the world today, and Soli Film Company and Disney Company are two mortal enemies, so after this encounter, no one will change

Schedule, run away without a fight.

On the contrary, other movies in the same period have been postponed one after another. There is no way, in front of these two gold-eating beasts, these movies of theirs are not even qualified to be cannon fodder.

Soli Film Company CEO Office.

After McGrady watched the video of Zhang Xiao being interviewed by a reporter, he was so angry that he slapped the table several times and cursed: "That female reporter is really a fool."

Luo Lisi, the head of Suoli's publicity department, looked at McGrady's face and asked cautiously: "Boss, do you want to fire this female reporter?"

McGrady glanced at her and cursed: "You are so stupid. If you fire her, believe it or not, Disney will take her over immediately. What will the outside media say then? We will try our best to

Where else to put your face?"

Luo Lisi said quickly: "Boss, you are considering it!"

Maddie scolded fiercely: "Hellman, this bastard, actually scheduled "Avengers 3" on December 22nd. This is simply a provocation to us."

"We must win this battle, Luo Lisi, is there any action from Disney?"

Luo Lisi shook her head and said: "No, they seem to be very quiet and have been promoting "Avengers 3" unhurriedly, which is far weaker than our "Star Wars 7" in terms of intensity and momentum.

!”

Maddie frowned and said, "Why is this?"

Luo Lisi said: "I had people conduct an in-depth investigation into Zhang Xiao's previous film promotion strategies and found that he is a director who advocates quality and prestige and does not pay much attention to publicity."

"Many times, he is fooling around, and I guess this time is no exception."

McGrady recalled recording Zhang Xiao's style and nodded, "It's really possible. This guy is an extremely confident person. He feels that his movie can still get good results even without too much publicity."

box office."

"And the movies he shot before also proved that he does have this ability, so we have to catch him off guard this time."

Luo Lisi said: "Boss, what should we do next?"

McGrady said: "It's very simple. Increase publicity expenses and increase publicity intensity. Whether in Europe, America or Asia, we must overwhelmingly surpass "Avengers 3" in terms of publicity."

Luo Lisi said: "Boss, the most worrying thing is China, the second largest vote bank in the world."

"Yes!" McGrady said: "Zhang Xiao is a god-like star in China, and he has the home field advantage. In addition, the superheroes in "Avengers" are more popular and influential than us in Star Wars, so

We must do everything we can to make up for the shortcomings of the movie."

"Do you think this is okay?" Luo Lisi said: "We can spend a lot of money to invite some super popular celebrities in China to help us promote it. I heard that Zhang Xiao's relationship with these idol stars is not very good."

"And we have criticized them in public countless times, so we can definitely fight for this power. If we use it well, it may be effective."

It has to be said that Luo Lisi was able to become the top executive of Soli Film Company because she had two skills. Even Maddie rarely praised her: "Luo Lis, you have a good brain, okay, let's do it like this."

The two discussed for a while, and McGrady rubbed his temples and suddenly asked: "By the way, I asked you to collect dirty information about Zhang Xiao. What's going on now?"

Luo Lisi shook her head and said with a wry smile: "Zhang Xiao doesn't look like a super rich guy at all. He is just a homebody. Apart from making movies, he spends almost every day at home with his wife and children."

"For this year, Zhang Xiao first went to Yannan, China to do some charity activities, and then came to the Lighthouse Country to film "Avengers 3" and "Avengers 4"!"

"After returning to China, he only participated in a few variety shows, and then devoted himself wholeheartedly to the post-production of "Avengers", so the private investigators we hired could hardly find any dirty information about him."

McGrady frowned and said, "This guy really looks like a turtle!"

Luo Lisi nodded and said: "It really looks like a turtle that cannot come out of its shell."

The two looked at each other and laughed at the same time.

···

Two days later, the trailer for "Star Wars Episode VII: The Force Awakens" appeared on prime time on major video websites and more than 20 influential TV stations around the world.

A huge amount of 200 million US dollars was enough to shoot two high-cost movies. Now they are all used to promote "Star Wars Episode VII: The Force Awakens". It can be said to be an overwhelming bombing.

Whether it’s on the Internet, in real life, or on a mobile app, you can almost see the promotional video and slogan of “Star Wars Episode VII: The Force Awakens” wherever there is traffic.

On the other hand, Zhang Xiao's "Avengers 3" didn't make much noise. Not even a promotional video was released. Zhang Xiao just took the Marvel heroes to participate in the recording of some interview shows and variety shows.

You know, there are only less than three weeks left before the premiere. Let alone Suoli, even the actors who play the Marvel heroes can't figure out what kind of medicine is being sold in Zhang Xiao's gourd.

After Soli's unprecedented publicity bombardment, "Star Wars Episode VII: The Force Awakens" has become the hottest topic in the world. Even those who have never been to a movie theater know about this movie.

At this time, the trailer of "Avengers 3" finally debuted.

At the same time, all major online forums were covered by topics related to "Avengers 3" and "Star Wars Episode VII: The Force Awakens."

In order to maximize the publicity effect, Disney hired thousands of trolls around the world to post frantically.

Even the comment section of the trailer for "Star Wars Episode VII: The Force Awakens" was occupied by them.

In order to avoid being attacked by Soli, Disney asked these trolls not to say bad things about the Star Wars team, but only to post about the "fight" between the two movies.

Three days.

In just three days, the publicity effect of "Star Wars: The Force Awakens" and "Avengers 3" was maximized by relying on the porcelain.

It can be said that the former is as popular as the latter.

After seeing this situation, McGrady was almost furious to death.
To be continued...