Chapter 356 The first fat man (10,000-word chapter)

The 2015 All-Star Weekend once again made Li Ze's popularity soar.

The three-point competition scored a record 30 points, and the free throw line in the dunk competition continued to be played. Thanks to his outstanding opponent, Li Ze's performance left a deep impression on the fans.

On the night of the 14th, the number of video views of the three-point competition and the dunk competition on the YouTube slammed. The NBA League took the opportunity to promote it wildly, and the enthusiastic discussion among fans quickly broke the All-Star Weekend game.

Although it was almost 23 o'clock after the game, the fans were still enthusiastic. Li Ze was almost blocked by New York fans in Barclays Center Stadium, and his popularity completely exploded.

After all, fans still like to play beautiful players. The "Most Beautiful Calf Award" can actually show the psychology of a large number of fans. After all, handsomeness is a lifetime.

Of course, the slam dunk contest has great exposure, so Li Ze naturally also wants to advertise his own products. The Flow 4th-generation Aurora version color scheme that was used in the slam dunk contest is officially released at midnight.

Keds has been smashing advertisements in New York in recent years, and with the blessing of the slam dunk contest, he has gone crazy after the release!

Although the price is $249, enthusiastic fans are generous in swiping their cards!

At noon on the 15th, Li Ze, who was hollowed out, was resurrected again with full blood.

Annie had just prepared lunch and found that Li Ze was the only one at the dining table. She shouted upstairs in anger:

"I've eaten! Who said I've woken up by hunger!"

Taylor casually put on a white printed T-shirt from Li Ze, which was just used as a nightgown. When he went downstairs, he saw Li Ze happily cutting the steak. He sat at the dining table and was immediately unable to complain:

"These days have been turned upside down day and night! Aren't you tired?"

Britney hugged Alexandra, and the two of them also casually put on Li Ze's T-shirts, and sat at the dining table with sleepy eyes.

"Don't doubt the physical fitness of a beast! Look at his proud look, super star, if your fans know the premium of sneakers, they will definitely eat you alive!"

Britney took a big sip of milk and saw that Li Ze was eating deliciously, she complained in anger.

"Alex, don't just eat bread, do you want a steak?"

When Dabo's Royal Sister heard Annie's inquiry, she nodded subconsciously. Britney smiled and sneaked into Alexandra, which immediately made the other party exclaim:

"It's not yet evening! Don't touch it randomly!"

The girl in the money printing machine remembered the ridiculous life she had in the past two days, and her face turned slightly red. This was much more exciting than Feiyezi! However, when she saw the scumbag burying her head and eating wildly, she immediately stepped on Li Ze in anger.

Li Ze didn't care, and he ate and drank enough, and then said happily:

"The premium of sneakers is not as high as our cosmetics. Anti-oxidation and anti-aging products are all high premiums. Don't girls who love beauty still pay for it?"

"And we have added a lot of technology to the latest generation of sneakers. Although I don't understand what bionic technology Rick is, fans can't lose too much after buying it. The new model is never discounted!"

Seeing that several people were looking at her, Anne shrugged:

"We have R&D costs, and we are also the basic model with volume, so the profit is not that big. Of course, it is still more profitable than sneakers!"

“If the FDA can relax the regulation, our profits will be higher!”

The black-haired lady said a number, and Taylor immediately exclaimed:

"God! Are you robbing money?"

Li Ze smiled and said that SkinMedica had almost one-third of Ameika's cosmetics market last year. Even when advertising, the black-haired lady took part in the battle.

There are all kinds of soft and wide-range on the oil pipe, and almost all Anne's personal channel has become Amway. With her outstanding appearance, the number of fans has skyrocketed. The most important thing is that from the outside, it doesn't look like she is 27 years old at all, and it seems that it has also verified the effect of the product.

The girl from the money printing machine looked at several people again and suddenly sighed:

"I always feel that we have not changed in recent years. I mean the changes in our bodies!"

Dabo Yujie, who was burying her hard work, also came back to her senses from the fierce battle last night and complained:

"It seems to have started with horror movie nights in the past two years, and my skin has improved a lot!"

All three girls beside them nodded. This was what they had really felt. They were white and big, and they were jealous. Then the four of them looked at Li Ze again.

Always feeling that these girls are going to eat me, Li Ze laughed dryly:

"Hey! It's the 21st century, we have to believe in science! Didn't you read some wizard novels?"

"."

There was a Development League All-Star Game on the afternoon of the 15th, but Li Ze didn't have to participate in this level of activity. He returned to Tribeca's double-storey apartment, and there were still some work waiting for him.

Keds has also successfully gained a foothold in the past two years and has taken up some of the markets belonging to Adidas and Nike.

The Flow Velociti series of running shoes has launched two series, one with the main featured running shoes and the other with more fashion attributes.

Whenever the girl in the money printing machine posted her sports photos, she always had these pairs of running shoes on her feet, and she frantically smashed advertisements in New York and Los Angeles, which finally resisted Adidas' counterattack.

From the perspective of foot feeling and appearance design, there is almost no difference between the two. Adidas also has a knitted upper. Keds' fashion attributes are more feminine, while Adidas is just the opposite.

The two sides can also be considered tacit understanding, but the patents are still in dispute. In addition to the law firm being crazy, Li Ze basically has to scold Adidas for being indifferent every day!

"Kayce! I can guarantee that our sales will have a chance to exceed US$300 million this year!"

Rick came to Li Ze's side and almost cheered. The new sneakers were sold in a crazy way. In addition, the running shoes of the same name by the girl in the printing press album, they can cut leeks this year!

Chapman sat steadily on the side, and just smiled when he heard Rick's words. The big machine record company was the one who really made money.

Although most of the resources were given to Taylor, Li Ze's album "X" last year still had good sales, and he won the Best Album of the Year nomination at the Grammy, and the subsequent streaming revenue will increase.

"It's a pity that I thought "I See Fire" would win the best film and television song, so that we can also take the opportunity to release another single."

When Li Ze heard Chapman's words, he was still reading the email and smiled helplessly. He didn't value these awards at all, and the US was the real thing:

"Sneaker sales are great! As for the album and single issue, don't take it to heart. Didn't Taylor's album sales break the record? That's enough!"

Chapman stood up and poured some champagne for the two of them, and then said seriously:

"Kayce! If the company wants to develop, it must get more honors! In this way, it can make more money. The music circle is like the sports circle, with progress and no retreat. Talented singers will continue to appear. Taking advantage of the market conditions, we will have to harvest a lot!"

"Amika didn't win the award, it doesn't matter. The 35th British Music Awards, the best album of the year is ours!"

"In addition to next year's Spanish songs, our income can easily exceed 100 million yuan, and then we can completely form a virtuous cycle, which is what we have completely gained a foothold in the music circle."

Li Ze leaned on his chin, picked up the champagne from the desk, and then raised his glasses to show the two of them:

"You guys are professional! I am only responsible for writing songs and playing basketball. I saw Keds' profit margins rise a little in the email, which is definitely something to celebrate!"

The three of them smiled and clinked their glasses, but in the end Rick shook his head dissatisfied:

"Our sales have indeed opened up, but the profit margin of just one percentage point is still too slow, and there are still some problems with cost control!"

Li Ze felt that if you want to achieve cost control like Nike, it would be a goal that would not be achieved in a short period of time:

"23% production costs, market expenses, insurance, logistics taxes, etc. account for 21%, dealers are 49%, our direct stores have also increased, and the profit of 7% is already very good."

Rick did not show joy when he heard Li Ze's words, but instead spoke up to remind him:

"Underma has become our competitor, and I have to say that signing Stephen Curry is really good, which has helped them enter the sneaker market."

"Last year, LeBron James' sneakers alone sold 340 million. Although we also had 250 million sales, Nike is definitely better than us in terms of profits."

"Fortunately, Under Armour's product strength is not enough, so we don't have to worry about it for the time being. However, you know about patents. Under Armour is not afraid of patent lawsuits, so in the future, competition will become unprecedentedly fierce in the market."

Li Ze can only sigh at the difficulty of building a brand. It has been almost six years, and they have also eaten a small market, which can be considered as eating meat. Nike and Adidas are still two giants. Relying on their diversified products, they continue to crush all small brands.

“The world is difficult”

Li Ze is dealing with personal affairs in New York, and Amika's fans are already crazy, and everyone is still savoring the individual competition last night.

As the broadcaster of the All-Star Game, TNT was completely amused. Last night's individual event hit a new high in ratings in recent years.

On social media, a large number of players were following the trend and discussing it. Durant, who was far away in Oxford, felt so sad that he contributed 20 Twitter points in the individual event last night!

In the three-point competition, Irving was first jokingly, then Klay and Curry were jokingly. Li Ze scored 30 points and started jokingly with Li Ze:

"The greatest shooter in NBA history!"

The dunk contest was booming again. When all the individual competitions were over, Durant announced that he would participate in the three-point competition again in the next season's All-Star Game.

On Reddit, the dunks of Li Ze and Lavin were very popular. The fans of Amika liked them more and more, and almost blew the two of them to the sky:

"I watched last night's game five times today, it was so exciting! Unfortunately, in the preliminary round, neither of them tried to enter the finals, otherwise there would definitely be more exciting moves!"

"Man, I've watched it less than 10 times. I love Kayce! Yesterday I was at the scene. The atmosphere in the Barclays Center Arena exploded. Today I also grabbed the Aurora version of Flow 4th generation that Keds just released. I feel that I can also complete the free throw line with a 360-degree turn and dunk!"

"God, for the first time, I think the Clippers' white jersey is so beautiful! I like the most about the hand-changing dunk behind the throwing ball. Kayce almost hovered in the air, making her feel relaxed and full of power."

"This is the best All-Star weekend I've seen in recent years. Compared to previous three-point contests and slam dunk contests, Kayce saved the individual event!"

"Next year's All-Star Weekend is difficult! There will be no such a wonderful dunk contest."

"If LeBron James announces his participation, I believe he will definitely not be inferior to the popularity of this year!"

"I like this idea! If James participates in the slam dunk contest and loses to Kayce, I can imagine James' expression."

"."

The fans who were doing it started @James on social media again, trying to get the Chosen Son to participate in the dunk contest next year. All the No. 1 players in the league have participated, so we should do something!

In the evening, the All-Star Game returned to Madison Square Garden. LeBron James was in a bad mood. The media dug out the news that he refused to participate in the dunk contest in the past. After comparing it with Li Ze, he then sarcastically mocked him again.

"I was shot even while lying down!"

LeBron James has not been in the mood to watch social media these two days, and Carmelo Anthony, as the host player, heard the cheers of Li Ze's appearance, and the hearts of the fans burst into tears.

After the game started, the Eastern Conference All-Stars first kept making goals for Anthony, and as the host player, they kept cheering for Anthony.
To be continued...