On the morning of May 3rd, American fans who followed NBA games discovered that various sports media were hyping Li Ze and LeBron James.

In last night's semifinals, Li Ze scored another 50 points, tying the record set by Michael Jordan. The Clippers successfully won. In the Eastern Conference semifinals that ended earlier, the Cavaliers also easily defeated the Hawks!

LeBron James, who played 42 minutes, made 11 of 21 shots, 2 of 4 from beyond the arc, and 1 of 1 free throw. He scored 25 points, 7 rebounds, 9 assists, 5 steals, 1 block, and 4 turnovers.

Under the leadership of the Chosen One, 93:104, the Cavaliers playing at home took the upper hand!

Although the data seems mediocre, LeBron James did successfully drive his teammates and the Cavaliers blossomed more.

The only thing that makes Cleveland fans unable to complain is that the main lineup only played 39 minutes, and LeBron James played 42 minutes...

Coach Budenholzer likes to rotate multiple players during the regular season, but when it comes to the playoffs, he also sticks to the main force.

In this game, the Eagles almost rotated 7 people, and their plan was to compete in the next away game!

It's a pity that the gap between star players and superstars is too big. LeBron James broke through the Hawks' defense alone. If Love hadn't pulled his hip, the game might have been over long ago.

The Eastern Conference semifinals got off to a good start, which made James feel very good. After a year of running-in, the team has become more and more coordinated. More importantly, the starting lineup is very healthy!

Under this circumstance, at the post-game press conference, LeBron James finally expressed his ambition again:

"I just want to praise the performance of my teammates. I don't care about regular season honors and awards. Now I just want to lead the team to win the championship!"

"..."

Cavaliers fans were very optimistic when they heard LeBron James's statement. Up to now, the Eastern Conference Finals is no longer their goal.

The Eagles are not strong enough, and the Menglong and Heat are no threat. The finals are already beckoning to them. As a Big Three team, this year is indeed the best time to win the championship!

Although he has failed five times in the finals, under the packaging of Nike and LeBron James' team, the Chosen One has completely embarked on the path of a tragic hero...

America's fans really like this kind of character, no one likes a natural winner.

LeBron James chose basketball in his hometown after losing consecutive finals, and once again gained the love of many fans!

In 2015, Nike signed an exclusive jersey sponsorship contract with the NBA for 8 years and US$1 billion, which will take effect in 2017.

LeBron James, as a superstar in the Nike camp, must get back on his feet.

In the same way, Nike also hopes that Kevin Durant can break out of the Western Conference and crush the two popular players in Li Ze and Curry.

The easiest way to expand brand influence is through star players. Nike has reaped the dividends brought by Michael Jordan, so naturally it will not give up such channels.

If the market doesn't advance, it will retreat. Under Armor and Keds have already established a firm foothold in América. The market that was eaten up originally belonged to Nike and Adidas. The giants don't want to see such a scene at all.

Many people are saying that LeBron James is not a pure basketball player. From a purely competitive sports perspective, Li Ze is not pure enough either...

On the morning of the 3rd, Li Ze leisurely started a video conference at Annie's home.

Keds officially entered the Japanese and Korean markets this year, expanding its Asian sales territory. President Rick has been in Japan every day for the past two months, and so far, he has gained a lot.

"Kayce, you should definitely come to Japan or Korea more often if you have the chance. There are many passionate fans here!"

"The trip to Asia is in our interests. The market here is too big. After establishing a foothold in the country, we should take the initiative."

Chapman in the video also persuaded Li Ze:

"We should indeed increase some activities in Asia. China only needs to expand its market step by step according to the plan, but it is indeed time to take action in the markets of other countries."

Of course Li Ze knows his influence in Asia. During the Asian Championships, it turned into a fan meeting!

"Don't worry about me. I fully support the Asia tour. Under Armor is having a hard time this year. It seems we have another chance to capture part of the market."

Li Ze's words made the two of them feel good. After Under Armor signed Curry, it also wanted to compete in the basketball shoe market. However, the product line was chaotic and Curry's influence was not great. Under Armor's basketball shoe development

It didn't go well.

The most important thing is that Keds' patents have been constantly entangled with Under Armor. The two parties have fought several lawsuits. The midsole technology cannot keep up, and Curry's star boots have a sluggish feel, making the sales situation even more sluggish.

The methods of "big brother" Adidas were completely inherited by Keds, and Nike's sneaker design was also absorbed by Keds.

The two parties copied back and forth, silently using new materials to cut leeks, and Under Armor also wanted to follow suit, but it was a step too late, and the patent was stuck...

"Kayce, if you meet fans from Japan and South Korea who come to watch the game, talk to them more if you have time. Young people nowadays are becoming more and more crazy about chasing stars."

When the video conference was about to end, Rick gave another suggestion, and Li Ze nodded helplessly. He couldn't understand the fan economy, but it did make money...

Many times, Li Ze does meet fans of Xiaozhi and Bangzi. As long as he buys front row tickets, he will treat them equally, and autographs and photos will never include Hu.

When meeting fans from these two countries in his daily life, Li Ze would simply say hello:

He can also roughly understand everyday expressions such as "Buckle your anus..." "Ani..." and so on.

But when he saw the fans’ messages on Twitter, Li Ze couldn’t help but twitch the corner of his mouth:

"Hey, Li Jun must be a gentle person. After last night's game, he insisted on signing autographs and taking photos with fans so late. It's so touching!"

"He is indeed a superstar of the Republic of Korea. I will always support Obama!"

"Get out of here! Li Ze Niu! Two consecutive 50+ games, can we do it again to save Jordan's fans from shouting every day?"

"Fuck Los Angeles, Fuck the Clippers! San Antonio will win the series!"

"Scumbag, leave Shakira! I don't mind if she has children..."

"..."

Google Translate allows fans to communicate freely. Although the machine translation makes less sense, many domestic fans don’t care.

In recent years, more and more domestic fans have left messages over the wall. Everyone wants to know more about Li Ze, but this original intention soon changed.

Tearing up your little life with your hands and kicking silly sticks has become a major pleasure in the daily lives of many fans...

Some fans in Spanish-speaking areas call Li Ze a scumbag every day, so he doesn't read these messages most of the time.

Looking at the crazy comment section on Twitter, Li Ze rubbed his forehead and finally complained helplessly:

"In a few years, jade syndrome will definitely increase. It seems that Chairman Pao should be advised to pay attention to the mental health of players!"

...

After the Clippers ended G2, the coaching staff announced a day off. More than three days of rest was enough for the team to make adjustments.

The popularity brought by Li Ze and LeBron James only lasted for half a day. On the afternoon of the 3rd, most football commentators turned their attention to tonight's game.

Heat vs. Menglong, Thunder vs. Warriors.

The Eastern Conference semifinals were generally less popular, but G2 between the Thunder and Warriors received a lot of attention.

Compared with the Warriors, the Thunder have won two consecutive championships. Durant and Turtle have explosive personal abilities and have experience in big games.

Although most of the championship team is gone, as a championship team, when it comes to the playoffs, everyone knows how to win.

Head coach Donovan is not stupid. After experiencing the first round of games, he immediately returned to coaching the college team and hit the state of March Madness.

No matter how the Warriors change their tactics, Donovan and his coaching staff will reduce rotations and stick to the main players!

On the night of the 3rd, the two sides experienced another hard-fought battle. In the end, 106:110, the Warriors won with difficulty and protected their home court.

The playing time of Durant and Turtle both came to 43 minutes, and the playing time of the Warriors trio was forced to 40 minutes...

Star players from both sides performed well:

Durant made 11 of 20 shots, scoring 29 points, 9 rebounds, 2 assists and 5 turnovers. Turtle made 8 of 19 shots, scoring 20 points, 8 rebounds, 12 assists, 2 steals and 3 turnovers.

Stephen Curry made 9 of 18 shots, 5 of 8 from beyond the arc, and scored 28 points with 2 rebounds, 3 assists, 1 steal, and 3 turnovers. Klay Thompson made 8 of 17 shots and scored 21 points. Draymond Green made 15 shots.

6, and 14 points were recorded.

This game was extremely intense, and a large part of the reason was related to the outstanding performance of Waiters and Yingodala on the bench.

Mars hits the earth! The Thunder showed their championship heritage, and the Warriors also played their unique style of play.

Coach Donovan finally left the Oracle Arena with satisfaction, while Steve Kerr smiled bitterly, and the cheers of the fans could not change his bad mood:

"Are we forced to do this in the Western Conference semifinals? The legacy of a championship cannot be underestimated..."

The other Eastern Conference semifinals were also very fierce. After the two sides fought hard for an overtime, the Heat had the last laugh.

102:96, with the outstanding performance of Dragic and Wade, the Heat successfully won an away game and took the lead in the series!

Dragic made 10 of 20 shots and scored 26 points, while Wade made 10 of 21 shots and scored 24 points.

In overtime, Wade made 3 of 5, scored 7 points, and took away the game in a wave!

The fans of the Men's Dragons broke through the defense again. DeRozan made 9 of 22 shots and scored 22 points. Lowry made 3 of 13 shots and scored 7 points. The two of them scored 29 points together. They were once again dubbed the "Garbage Brothers".

..

Li Ze didn't pay attention to tonight's game, and accompanied Anne and Alexandra to watch the variety show "The Housewives of Beverly Hills"...

Anne is currently in a state of peace of mind raising her baby. The two have worked hard for several years and finally have a love child.

Li Ze's eyes were dull after watching this kind of gossip variety show. It was hard for him to understand why most people in America liked it.

The two chattered about the content of the program. Finally, Annie saw Li Ze's state. The black-haired sister hooked her fingers and let Li Ze rest on her lap. Then she said with a smile:

"Kayce, there's no need to force yourself to watch these programs you don't like. It's just fine if Alex is with me."

Alexandra is still complaining that this variety show is not realistic enough:

"Lily's life is not like this at all. It is much more boring than theirs. She has been living here all the time!"

Li Ze lay on Annie's lap, playing with the black-haired sister's slender fingers, and responded casually:
To be continued...