No Characteristics

Although Cao Chunyuan does not understand electronic manufacturing, she knows very well that electronic manufacturing technology is the primary productive force.

Why is the cheapest Sony Walkman in Japan sold at a high price of 600 yuan/unit? This is because it is the originator in this field and has strong hard power.

Most of the domestic Walkman manufacturers plagiarize the ideas of big companies like Sony. They don't even change the appearance, they just change the company logo.

These domestically produced Walkmans are just superficial, and their internal components are very different from the Walkmans produced by Sony.

For example, the radios and Walkmans produced by Disan Electronics Company, which has been acquired by Zhang Yunxi, are one-tenth of Sony's price, or even lower, but still no one cares about them.

There are three problems here: 1. Sony's brand effect. 2. Domestic Walkmans rely entirely on plagiarism and have no innovation of their own. 3. There is a huge gap in product materials and craftsmanship.

The combination of so many factors makes Chinese people rather pay high prices to buy imported Sony Walkmans than pay low prices to buy domestic products.

When Cao Chunyuan heard Zhang Yunxi say that the factory equipment was old but still in use, she felt a little sweat for Zhang Yunxi and had a feeling that something bad was going to happen.

But she did not raise this issue immediately, but silently followed Zhang Yunxi to his office.

As soon as Zhang Yunxi entered the room, he carried a large cardboard box prepared in advance to his desk and looked at Cao Chunyuan expectantly.

"Take a quick look at the Walkmans we produce. The top three Walkmans are all designed after Sony's latest models this year. The remaining models are also Sony's top products from previous years."

"Haha, let me take a look."

Cao Chunyuan frowned and walked to her desk, picking up a black walkman about 3cm thick from the carton. The size of this walkman was only slightly smaller than a brick. Just look at the appearance of this walkman.

, it just feels a bit rustic and makes people lose the desire to continue research.

Cao Chunyuan had seen all kinds of Walkmans before traveling through time. The Walkmans in her memory were all the final versions of the Walkman.

It is similar to the Xiaobawang learning machine and Bubugao learning machine. It has multiple functions such as repeat reading, follow-up reading, display screen, built-in text, external MP3, etc., and the appearance is very beautiful.

This kind of 'black box' looked like an antique at first glance, and she had no interest in studying it at all.

She put the Walkman in her hand on the desk and continued to look through the Walkman in the carton. After rummaging for a long time, she found that the contents inside the box were all mainly black casings.

At most, it is a black shell with some bright silver metal horns and a transparent front window.

Cao Chunyuan put the Walkman back into the carton, turned to look at Zhang Yunxi, and asked softly: "Want to hear your opinion?"

Looking at Cao Chunyuan's expression, Zhang Yunxi knew that Cao Chunyuan would not give any good comments, but he still asked patiently: "You haven't tried it yet. You can give it a try and see how it works!"

Cao Chunyuan waved her hand and said: "They are not even interested in letting me try them out. No matter how good their sound quality is, I will not buy them."

Seeing the serious look on Cao Chunyuan's face, Zhang Yunxi's frown deepened. Just now he was happily preparing to show Cao Chunyuan his new product, but he didn't expect Cao Chunyuan to give such an evaluation.

Just because the appearance is not up to standard, it is a bit arbitrary to directly reject it with one vote.

"However, these are all copied from Japan's Sony Walkman. Sony's products sell so well in our country. If we produce similar products ourselves, why can't we sell them?"

Cao Chunyuan shook her head, "If I guess correctly, the previous Dison Company also copied Sony's products, right? If this was effective, why would they go bankrupt?"

"this"

At the beginning, Disun mainly produced large radios, which became popular for a while. At that time, Disun imitated the appearance of big-name foreign radios, and even imitated some domestic brands with high sales volume.

Now that large-scale radios have been gradually eliminated from the market, Disun has begun to develop Walkmans again, also following the old path of counterfeiting.

The results are self-evident. The unsaleable products led to the company suspending production, and eventually it was so depressed that it was acquired by Zhang Yunxi.

"The Walkman components used by Disan at that time were not very good. This time I improved the quality of the electronic components. You can give it a try and the sound quality is really much better than before."

Cao Chunyuan waved her hand and said without mercy: "You don't understand what I mean at all. I'm not just talking about plagiarism. I'm talking about the Walkman you made. It doesn't have its own characteristics. Do you understand?

The appearance of your product is from Sony. Even if all of your internal components are from Sony, so what? The Walkman produced by your company is a replacement for Sony?

The basic model is sold for 600 units. How many are you planning to sell? 60 units?

If you increase manufacturing costs, can it be directly proportional to the benefits brought by the costs?"

Now Zhang Yunxi had completely stopped. He did not expect that Cao Chunyuan had a deeper understanding of the Walkman product than his boss.

What Cao Chunyuan said is not that he has not considered it. He is preparing to enter the market with high-quality and low-price products and build some reputation in the country first.

After he has a certain reputation in the circle, he will launch his own company's products.

"You don't know that domestic brands are severely suppressed and internal competition is very fierce.

By making such imitations, you can at least ensure that there are a group of users who like low-priced ‘imported goods’. But if you do what you say and produce products with your own characteristics, it may lead to no one paying attention.”

Cao Chunyuan did not argue with Zhang Yunxi, but asked: "You haven't tried it, how do you know that this road will not work?

Is it because others can't get it through, so if you don't try it, then everyone will copy foreign brands, when will we have our own brand?"

Uh~

Zhang Yunxi was silent for a while. Which factory owner doesn't want to build his own brand, and who is willing to be someone else's inferior substitute?

But now the domestic market is a mixed bag, with big international brands firmly occupying the high-end and high-end markets, and a bunch of domestic small fish and shrimps competing for the remaining bottom-end market.

Trying to build your own brand without a blank premise is simply a fool's errand.

"Don't I want to enter the market first, gain some fame, and then launch my own products?"

"Then you are even more wrong. How do you gain fame through plagiarism? Are you the 'number one plagiarist' or the 'number one imitation person'?

You took the wrong step from the first step, and you still want to go further and further down the wrong road. This is not a joke!"

Zhang Yunxi was also a little annoyed at this time. He said with some displeasure: "You have been saying for a long time that you are producing your own products. There are thousands of products on the market. The high-end market is occupied by foreign products, and the low-end market is counterfeit products and low prices.

Domestic brands are fighting to the death.

In this market environment, what products should I launch, and who should I sell the products to?"

Cao Chunyuan noticed Zhang Yunxi's displeasure, so she stopped provoking him and asked, "Do you have a paintbrush here?"
Chapter completed!