Chapter 231 Building a domestic brand

Cao Chunyuan is naturally happy when the products she designed are recognized, but her purpose this time is not just to make the other party recognize her.

She also wants to put forward her own insights that are far ahead of the times on the design concept and business philosophy of the Walkman, so that Zhang Yunxi's electronics factory will avoid detours.

Cao Chunyuan stood up and said with a smile: "Director Liang, don't worry. I just talked with Mr. Zhang about some of the company's future development plans. You were not here just now, so I will discuss it with you now."

"Oh~"

Liang Wei nodded. In his opinion, if Cao Chunyuan has such an excellent design concept, then her business philosophy will definitely not be bad. Talking to Cao Chunyuan may really help the company's future development.

"Mr. Cao, please tell me."

Cao Chunyuan blinked at Zhang Yunxi on the side and said to herself: "I know that Director Liang has very rich experience in company management. There may be something unpleasant to say, but it is indeed an indisputable fact. Times have changed!

In the past, our country's televisions, radios, electric fans, etc. had to be imported. At that time, our country's technological level was indeed lagging behind.

But now, we have made great progress, and we can also produce this kind of electronic products ourselves. I know, you must say, we cannot produce some important electronic components independently, and we have to use foreign ones.

But we can combine Chinese and Western elements. We will use external electronic components that cannot be produced, but our products must have their own characteristics and style.

Take blue and white porcelain, for example, which is a characteristic of China at first glance. It has been liked by generations of emperors. How can we ordinary people not like it?

I think we are fully capable of building the company into an electronics company with Chinese characteristics. This road may be bumpy in the early stage, but as long as we go out, there will be a sea of ​​stars ahead."

"Huh~"

Liang Wei took a deep breath. What Cao Chunyuan said was not like what a young person would say. This kind of vision and control of the future market were not like those of a young person.

The most important thing is that Cao Chunyuan is still a young woman, which makes him feel that he is old and has been eliminated by the new era, and he feels an inexplicable sadness in his heart.

As an entrepreneur of the older generation, he understood the market better than Cao Chunyuan. At that time, domestic enterprises were really in difficulty. For a small radio, many components had to be outsourced.

But now, the domestic market has improved and manufacturing can be completed independently.

However, many people, like him, still have the old idea that things outside are better than what they make. Instead of thinking about how to produce their own products, they think about how to copy those big international brands every day.

It is long overdue that a group of sober-minded people in China like Cao Chunyuan have stepped forward to create their own brands and produce products with their own characteristics. He is determined to be the leader.

"Mr. Cao, you are absolutely right, so what good suggestions do you have for company development?"

Cao Chunyuan waved her hand and said: "I don't have any good suggestions. I only have a few simple ideas. You can refer to them. If you think the suggestions I put forward are suitable, you can discuss with Mr. Zhang whether to implement them."

Liang Wei nodded vigorously, "Mr. Cao, please speak."

“I believe that if an emerging company wants to develop, it must first have its own corporate culture, such as patriotism, technology, innovation, etc.

Take patriotism as an example. This is a very good way of corporate promotion. We can design more products with Chinese style, focusing on Chinese style.

Then, we donated some radios and Walkmans to some middle and primary schools with the slogans of "not letting the future of the motherland be lost at the starting line" and "caring for the future of the motherland".

Although this kind of thing is not advertising, the actual effect is better than advertising."

Speaking of this, Cao Chunyuan drank some water with a dry mouth, and then continued under the expectant eyes of Liang Wei and Zhang Yunxi: "The second problem is our own products. We already have our own product style, so we must have

own market positioning.

We can choose no more than two of the three markets, high, medium and low, and we absolutely cannot take into account both. This is very important. We must tell everyone very clearly that we are high-end products or we are cheap and cost-effective products, and we cannot let users be confused about our products.

position.

If we choose the high-end market, we not only have to work hard on the materials of the Walkman, we also need to work hard on the supporting headphones. We can design some exquisite in-ear headphones as supporting products, and we can also produce some more high-end over-ear headphones.

Headphones, as an upgraded version of the package.

At that time, we can use headphones as a gimmick to advertise that we are the best Walkman brand in terms of ‘sound quality’ and ‘headphones’.

There are many ways to succeed. We must use our brains more and not follow others all the time. In that case, we will never think about surpassing others in our lives."

Hearing this, Liang Wei glanced at Zhang Yunxi on the side and complained a little to Zhang Yunxi. He secretly thought that Zhang Yunxi was too ignorant. He knew such a powerful boss, why didn't he invite him over earlier?

Zhang Yunxi said with sorrow in his heart that he and Cao Chunyuan had just talked about some company development issues, but they mainly talked about the appearance of the products, and they had not yet precised into the detailed development of the company in the future.

Moreover, he didn't know that Cao Chunyuan actually had so many development plans for electronic products in her little mind. He even suspected that Cao Chunyuan had secretly done his homework before coming.

"Cough, cough"

Zhang Yunxi cleared his throat in embarrassment and said: "Mr. Cao spoke very well and gave us very valuable experience. I will discuss the feasibility of Mr. Cao's idea with Factory Director Liang later.

But it’s a bit late today, so let’s not say more, I’ll take Mr. Cao home first!”

"Uh, that."

Liang Wei now has a lot of ideas in his mind and wants to discuss it with Cao Chunyuan, but Zhang Yunxi's meaning has been made very clear. It's too late, Cao Chunyuan is leaving!

He could only look at Cao Chunyuan with great reluctance, and said aggrievedly: "Mr. Cao, go slowly, you are always welcome to come here again as a guest."

Only then did Cao Chunyuan remember that she would go see her boss tomorrow morning, so she nodded quickly and said, "Haha, I hope this little suggestion can be helpful to the development of your company.

My car is right outside, so you don’t need to send me off, I can just go back by myself."

Just as Cao Chunyuan was about to stand up and leave, Zhang Yunxi grabbed Cao Chunyuan's arm, and instantly, the room became quiet.

Liang Wei guessed that the two of them still had something to say, so he said hello and hurriedly fled the Shura field, leaving Cao Chunyuan and Zhang Yunxi staring at each other in the room.

Zhang Yunxi let go of Cao Chunyuan's arm and scratched his head in embarrassment.

"Wait a moment, I just have something for you."

"Oh~"

Cao Chunyuan tilted her head and looked at Zhang Yunxi very curiously. She wanted to know what surprise Zhang Yunxi had prepared for her.

Soon, Zhang Yunxi took out a packed gift box from his desk. His fair face turned slightly red, and even his earlobes exuded a shy red color.

"Here, here you go, this is the gift I prepared for you for Christmas. You were not here at the time. Don't open it now. Open it when you get home."
Chapter completed!