Chapter 241 239. Xiangnan Satellite TV wants to contract Wang Cheng! A culturally teachable program that is bound to fail?

The Cultural Central Plains program team has started publicity, and Central Plains TV has allocated a lot of resources, hoping to hype up the popularity of the program and raise everyone's expectations.

Groups of photos of Wang Cheng, Wen Yixiao, Zhu Ziqi, Han Xiao, An Keru and others taken by various media appeared on major social platforms, arousing the curiosity and attention of many people.

but.

Many people have never heard of the name of this show.

Although some people have never heard of the program, out of curiosity and support for Wang Cheng, Wen Yixiao and others, they went to watch the previous programs of Wenhua Zhongyuan, and then they were full of disappointment.

because……

Most people can't watch it at all, it's too boring.

There are complaints about this program everywhere on major platforms, as well as confusion about Wang Cheng, Wen Yixiao and others choosing to collaborate on this program.

"It's the first time I've watched a program on Central China Satellite TV, and it's a program whose name I haven't heard of at all. It's so strange..."

"I watched one issue and it didn't look good at all!"

"It turned out to be a cultural, scientific and educational program. I watched one episode and it was too boring."

"Why does Wang Cheng want to participate in this program? Why do Wen Yixiao and the others want to participate? It's a boring program without seeing anything interesting."

"Last time when Wang Cheng first started to live in the countryside, I also watched rural life and found it boring. It was only after watching Wang Cheng and Wen Yixiao's program that I found it interesting! I hope that this time the culture of Central Plains can be like this...

I couldn't even watch it for ten minutes, it was so boring."

"How will Wenhua Zhongyuan film this time? Let Wang Cheng, Wen Yixiao, Zhu Ziqi, Han Xiao, and An Keru be guest commentators? I feel like they are overqualified. If they are allowed to sing on stage, it will not be in line with the core of Wenhua Zhongyuan's program.

Yeah…it feels very contradictory!”

"Is this the first time that China Central Television has become the focus of everyone's attention?"

…

This is indeed the first time that China Central Television has become the focus of attention from many viewers and the industry.

In the past, Central Plains Satellite TV has always been a transparent existence. In the central and eastern regions of China, it can be said to have the lowest sense of presence, which is slightly better than the neighboring Xiangbei Satellite TV. Other surrounding TV stations are less concerned than Central Plains Satellite TV.

superior.

At this time, even Xiangnan Satellite TV, which had just become the focus thanks to the rural life fire, was less popular inside and outside the circle than Central Plains Satellite TV.

Many senior executives and backbones of Xiangnan Satellite TV are also paying attention to the progress of Zhongyuan Satellite TV's Cultural Zhongyuan program. They want to know what kind of unpopular cultural, science and education program without any entertainment will be recorded with the participation of Wang Cheng and others.

The show is coming...

Zhou Wen, Zhang Huizhong, and Li Chi came to Deputy Director Yang's office.

Li Chi handed the latest data of the last rural life program to Deputy Director Yang and said with a smile: "Director, I really didn't expect that the ten hours of online video playback would be so high. This surprise is a bit big..."

The biggest advantage of Shonan Satellite TV compared to other satellite TVs is that it has its own online platform, and it is an online platform that has grown up. Although it is not as good as several mainstream online video platforms such as Penguin, it is also a second-tier platform second only to several major mainstream first-tier platforms.

Traffic cannot be underestimated!

Of course, the most important thing is that this platform is owned by Xiangnan Satellite TV. Its own programs are launched on its own platform, and all the money is put into its own pocket.

Unlike other TV stations, programs have to be launched on platforms such as Penguin. Depending on the attitude of these platforms, part of the income will also be divided.

This is one of the reasons why Xiangnan Satellite TV has not had any hit programs in recent years, but it still maintains its position as the number one local commercial TV station!

but……

After all, the traffic is not as good as that of mainstream platforms such as Penguin Video, so even the number of views for Shonan Satellite TV’s flagship program is not too high. It is very successful if it can have 50 to 60 million views in a week. Occasionally, an episode will explode, and the number of views per week will be high.

If it can exceed 100 million, it will bring a lot of benefits to Hunan Satellite TV.

This time, the rural life recorded by Wang Cheng, Wen Yixiao, An Keru, Han Xiao, and Zhu Ziqi not only broke the national record for the same period in ratings, but also broke the highest record of Hunan Satellite TV in the past ten years.

, and also set a record for the number of views on Xiangnan Satellite TV’s own online platform...

This can be said to be a milestone victory for Shonan Satellite TV.

In the past ten years, Hunan Satellite TV has not achieved such significant progress and victory, and the benefits brought to Hunan Satellite TV can be described as long-term dividends.

Deputy Director Yang picked up the data and took a look at it. His eyes sparkled and he asked in slight surprise: "The number of views on the first day exceeded 200 million? The previous highest number of views on the first day for our station's programs was over 10 million."

Right? This suddenly increased twenty times?"

This improvement is frightening. Deputy Director Yang has restrained his emotions extremely, otherwise he might be stunned.

Zhang Huizhong smiled and said: "This improvement is indeed huge, but in fact it can be even more, but the number of users on our platform is limited. Therefore, our platform has benefited a lot from this. I have received news that online operations have

They are getting busy. They added tens of millions of new users yesterday, which is more than they have added in the past year..."

This is all a great thing!

A flash of excitement flashed in Deputy Director Yang's eyes.

Li Chi also followed up and said: "If this program is put on Penguin Video, the number of views on the first day will be at least 500 million. If the time is shortened to two hours, the number of views on the first day may be over 1 billion! Wang Cheng and Wen Yixiao, they

The attraction together is very great, and Wang Cheng’s performance is also amazing.”

Deputy Director Yang quickly calmed down, with a bright smile on his face: "This is great! This program can help us attract traffic continuously."

After looking at the report carefully again, Deputy Director Yang placed it solemnly on the table so that he could pick it up later and continue to appreciate it. He glanced at Li Chi and Zhou Wen and said in a serious tone: "Old Li,

Lao Zhou, you are on fire this time!"

This chapter is not over yet, please click on the next page to continue reading! Zhou Wen is now known as the most cultural host on Xiangnan Satellite TV. His elegant and erudite image is recognized and recognized by many people on rural satellite TV programs.

Attracting, the number of followers of his Weibo account has skyrocketed, exceeding tens of millions...

Li Chi is now also known in the industry as one of the most underrated variety show directors.

Although Zhang Huizhong participated, he is a well-known director himself and is only an assistant director, so he doesn't get much praise.

Li Chi said with a smile: "This is all the courage of the leaders. I just did my job well! If you hadn't brought Wang Cheng and the others, this program wouldn't have happened."

Li Chi told the truth and did not praise his own achievements because he really did not feel that he had done anything extraordinary.

It was just a program recorded according to the previous rhythm. There was no innovation in the format of the program. It was just that the guests on the program were different and the talents displayed by the guests were different...

Therefore, he knew that his contribution to the success of this program was the smallest, and it was not as good as Zhou Wen's contribution.

After all, Zhou Wen's chat with Wang Cheng in the show showed a lot of knowledge and scholarly temperament, which is also one of the attractions of the show.

Zhou Wen also smiled and said: "Director Yang, Director Li, and Director Zhang, we are all our own people, so there is no need to talk about this. We all know that Wang Cheng is the first factor in the success of this program, and the leaders and

Directors Zhang bought Wang Cheng over at all costs, which is their greatest contribution."

Zhang Huizhong waved his hand and said: "Okay, don't talk about these things. Since we are all our own people, don't talk about these things. Let's talk about it later!"

Director Yang nodded: "Well, we are all our own people, so we won't say these kind words. The next change is that your rural satellite TV programs will undergo major changes."

Both Li Chi and Zhou Wen immediately sat upright, knowing that this was related to their future career prospects.

Although, they had heard the news and knew that several leaders at the station held a meeting for more than an hour yesterday afternoon to discuss their program arrangements.

However, they still don't know what the specific final result will be.

Director Yang continued: "According to our research data, our rural life program format has been recognized by the market. Many viewers watched Wang Cheng, Wen Yixiao, Zhu Ziqi, Han Xiao, and An Keru's off-stage performances

, I suddenly became curious about what big-name celebrities are like in their lives.”

"So, Country Life has become a program that everyone wants to watch. They want to see what celebrities are like in real life from Country Life."

"Therefore, we have decided to officially increase our investment in rural life. The production cost of each episode will be at least 20 million, and we will invite at least two popular A-list celebrities to participate in each episode."

"Starting from next week, the broadcast time will be moved to Sunday night at 8 o'clock..."

Li Chi and Zhou Wen were full of surprise when they heard the official decision.

Even Li Chi couldn't help but shed tears...

After struggling all his life, he finally achieved this step.

From Wednesday midnight time to weekend prime time...

He became the director of Shonan Satellite TV's pillar program and became one of the major directors in the industry.

Zhou Wen also clenched his fists excitedly, but his character and knowledge allowed him to control his emotions better, so he didn't cry, but his eyes were a little moist.

He joined Hunan Satellite TV more than 20 years ago, and worked his way up from a freelance editor to a host, and then worked as a host for nearly 20 years. He thought he would just sit back and wait for retirement.

did not expect……

In his forties.

But we have such a huge opportunity.

Both of them had respect and gratitude in their hearts for the young man who was as calm as water at all times and as indifferent to everyone.

Director Yang looked at the two of them and knew that they must be very excited. He smiled and said: "This is what you deserve for your hard work for so many years. If you have any other requirements, such as production funds, use your connections when inviting celebrities.

Wait, you can bring it up."

Zhang Huizhong patted Li Chi on the shoulder and said with a smile: "Rural life is booming now. If you want to invite celebrities, except for those few super celebrities who are not sure, everyone else will definitely not refuse. They will definitely want to come over and have a look.

Take Wang Cheng’s heat..."

Li Chi and Zhou Wen are already thinking about how to take advantage of this short period of popularity and invite as many influential celebrities as possible that everyone wants to watch to lay the foundation of rural life and lay the foundation for long-term program production.
To be continued...