The situation of Beijing Satellite TV is actually similar to that of other large-scale TV stations in first-tier cities. Dragon TV in Shanghai and Nanyue TV both have super resources and a lot of money, but they are unable to create a pillar with high ratings.

variety show!

For this reason, Nanyue TV previously bought the live broadcast rights of Penguin Entertainment's Tomorrow Idol this year at a high price, which briefly became popular. However, after all, Tomorrow Idol is not Nanyue TV's own program. After this year's live broadcast, they still

I don’t have my own popular show, I’m still in the process of groping, but now I have a goal and direction for my groping, which is Tomorrow’s Idol. Follow the direction of Tomorrow’s Idol’s popularity and create a young music variety show...

Eastern Satellite TV has also become popular with the Oriental Star program before. A few days ago, the ratings of the musician program exceeded 5 and it became even more popular.

Beijing Satellite TV, of course, couldn’t sit still.

Although Beijing Satellite TV is located in the political center of Beijing, and there is a central government mother on top, the status is awkward, and there is no place to spend the money.

However, Beijing Satellite TV has indeed been working hard in recent years to introduce high-quality TV series and to keep up with the popularity of variety shows. In recent years, the investment in the annual party has ranked among the top...

In recent times, every time Wang Cheng has a schedule, Beijing Satellite TV has never failed to pursue Wang Cheng, but he was not selected once and was drowned in numerous variety show invitations.

And this time Wang Cheng has just finished cooperating with Jiangzhe Satellite TV, I Am an Actor. The live broadcast at 5pm actually had a ratings of 5.2, breaking the highest ratings record in more than ten years. It is a miracle...

Ma Guiqiang, one of the deputy directors of Beijing Satellite TV, kept calling Shen Shenghui personally, and even asked the station director to call Qin Yuhai. Unfortunately, no one answered, just when they thought they had no chance this time.

the phone is ringing……

Ma Guiqiang quickly picked it up and took a look, and quickly answered the call with his excited hand: "Director Shen, hello!"

Shen Shenghui also got straight to the point and said: "Director Ma, I saw your cooperation invitation and decided to choose your midnight arena for cooperation. I will arrange for Wang Cheng to go to the capital as soon as possible..."

Ma Guiqiang was immediately confused after hearing this. He stood up in shock, widened his eyes and exclaimed: "What? Wang Cheng is coming to our midnight arena?"

Shen Shenghui over there said with certainty: "Yes, midnight arena!"

Ma Guiqiang was still confused, and he quickly collected his thoughts and said: "But...don't we have other programs? Midnight Arena is an arena show, and you have to go to the arena to do it. Director Shen, are you sure Wang Wangcheng will

Go to the ring to fight? The opponents are all experienced boxing and kicking players, and there are even some retired professional boxers. Wang Cheng shouldn't have any foundation in this area, right?"

This time, Ma Guiqiang sent three invitations to Wang Cheng on behalf of Beijing Satellite TV, three variety shows, one prime time show at 8 o'clock, one ordinary variety show at 10 o'clock, and the third one is this midnight arena.

And Ma Guiqiang certainly hopes that Wang Cheng can come to the prime time, so that he can definitely maximize Wang Cheng's popularity value.

So far, Wang Cheng has not appeared on any prime-time program. This is the biggest complaint from many viewers who want to watch Wang Cheng's show but don't have time to watch it.

Everyone in the industry knows that once Wang Cheng can appear in the prime time period, the ratings will definitely explode even more.

However, Ma Guiqiang also knew about the conflict between Wang Cheng and Rubik's Cube Entertainment, so he did not hold out hope for the prime time slot. Instead, he was most looking forward to the ten o'clock show. As for the final midnight slot, the midnight arena was purely a matter of make-up.

did not expect……

The midnight show he used to make up for the money was actually watched by Shen Shenghui?

but……

Can Wang Cheng really get into the ring and fight?

What should I do if Wang Cheng is injured?

Ma Guiqiang thought a lot in his mind at that moment, and even felt a little retreat.

He didn't dare to let Wang Cheng get injured on the stage of his show, and he didn't know how many Wang Cheng's fans he would offend.

Shen Shenghui's voice came over the phone: "In this regard, Director Ma, you don't have to think too much. Your program team will just discuss it with Wang Cheng himself. Besides, I believe Wang Cheng has a certain ability to protect himself."

Ma Guiqiang was silent for a moment, hesitant.

Spending more than 400 million yuan in advertising fees to invite Wang Cheng to come over. If it does not increase his popularity by then, but instead offends many of Wang Cheng's fans, then it will really be more than worth the gain.

But Shen Shenghui really wanted Wang Cheng to suffer some hardships in the ring and lower his image, so he said seriously: "Director Ma, your program itself is a ring competition. Even if Wang Cheng suffers some losses in the ring, , is also normal. I don’t think anyone will attack you for this, but it will attract a lot of attention and popularity to your program.”

"Even if you face Wang Cheng, you are really fighting. Doesn't this show the authenticity of your arena? Then use this to promote it. If you change it to a better time period, won't the ratings be stable?"

"I think many viewers who like to watch fights in the ring will be captured by you..."

Shen Shenghui's words moved Ma Guiqiang very much.

It’s just that Midnight Arena is a variety show that Beijing Satellite TV doesn’t pay much attention to and just makes up for the time slot.

Is it a waste to spend 430 million to hire Wang Cheng for this make-up show?

This idea hesitated in Ma Guiqiang's mind for a few seconds, and then he came to his senses. He reached out and gently patted his cheek. He felt that he was too attached to what was in front of him and failed to see the situation clearly...

What is the current situation in the entire entertainment industry? It is to build a relationship with Wang Cheng. Many TV stations will cooperate with Wang Cheng even if they lose money, just to lay the foundation for long-term cooperation with Wang Cheng next time.

Beijing Satellite TV obviously also has the capital to enter into long-term cooperation with Wang Cheng...

Therefore, after Ma Guiqiang hesitated for a few seconds, he immediately agreed: "Okay, when will the contract be signed?"

This chapter is not finished yet, please click on the next page to continue reading the exciting content! Shen Shenghui: "I will go to Beijing with Wang Cheng tomorrow and sign the contract in person!"

Ma Guiqiang: "Okay, then we welcome Director Shen and Mr. Wang Cheng..."

Even if Ma Guiqiang calls Wang Cheng by his first name at this time, he must add the honorific title of sir.

Ma Guiqiang grew up in the Beijing circle, so he knows how unbelievable and unbelievable Wang Cheng's recent performance is. If Wang Cheng is willing to lower his profile and integrate into the Beijing circle, he will definitely get a lot of recognition...

Shen Shenghui: "Okay, I hope we can have a happy cooperation!"

Ma Guiqiang: "It's a pleasure to cooperate..."

hang up the phone!

Ma Guiqiang still felt a little unreal. He didn't expect that he would get the opportunity to cooperate with Wang Cheng. It was as unreal as winning a double-colored ball.

However, thinking of Wang Cheng's 430 million single-issue announcement fee still made Ma Guiqiang twitch in pain. This amount of money is also a lot of money for Beijing Satellite TV. Small TV stations in most parts of the country can spend a year. They don't have that much funding.

After thinking about it for a while, Ma Guiqiang immediately picked up the phone and called Zou Bing, the producer of Midnight Arena.

Zou Bing had just returned home from get off work when he received a call from Ma Guiqiang.

Producers of small program groups like him are basically marginalized people. If it weren't for the conference, I might never see a leader of Ma Guiqiang's level in my life.

Zou Bing was worried that Ma Guiqiang was notifying him that the show was off the air!

Because, the ratings of Midnight Arena have dropped again recently, only about 0.1 to 0.2, so it would not be surprising to stop broadcasting at any time.

In order to save the ratings, he has invited several retired professional boxers, as well as a retired domestic Sanda champion. Because they are retired players that no one knows, the appearance fees are not high...

He was afraid that these retired players would go home before they even took the field.

"Hey, Director Ma, haven't you rested yet?"

Zou Bing said in a flattering tone.

Ma Guiqiang didn't waste any time and said straight to the point: "Zou Bing, when will your new program be recorded?"

Zou Bing became even more frightened and immediately replied: "Tomorrow afternoon..."

Ma Guiqiang's eyes flickered, thinking that I am the actor who created the miracle of the live broadcast of the show with ratings, and immediately said: "Cancel the recording tomorrow afternoon!"

Zou Bing was immediately shocked and said hurriedly: "Director Ma, we have invited heavyweight contestants again this time. The ratings can definitely be saved. Please give us a few more chances..."

Ma Guiqiang was stunned for a moment, then realized that Zou Bing was afraid that he would stop broadcasting the show. He immediately laughed and said: "Zou Bing, you are overthinking. I am giving you another chance, and it is a huge opportunity! Tomorrow afternoon At five o'clock, you will broadcast live, and Wang Cheng will come to participate in your show."

"You first need to talk to the director and others of your program group about how to arrange tomorrow's program. We can wait until Wang Cheng arrives tomorrow!"

Zou Bing's face was completely confused, similar to the call Ma Guiqiang received from Shen Shenghui before.

Wang Cheng?

live streaming?

What's the meaning?

Zou Bing really never dreamed that he could cooperate with Wang Cheng?

"Zou Bing, do you remember?"

Seeing that Zou Bing was silent, Ma Guiqiang hurriedly emphasized the question.

Zou Bing woke up immediately and asked with a trembling voice: "Director Ma, are you talking about Wang Cheng who sings nunchucks, ninjas, and Chinese Kung Fu? He is going to be on our show? Moreover, our show will be changed to live broadcast. ?”

Zou Bing asked firmly, asking several questions at once.

Ma Guiqiang: "Nonsense, am I kidding you? This time we paid 430 million in single-issue announcement fees to invite Wang Cheng. Don't screw it up!"

430 million notification fee?

Single issue?

Zou Bing instantly confirmed that this price was 100% the Wang Cheng in his heart.

No one else can get this amount of advertising fees for a single issue, not just for a single issue, but for an entire season. Now there are other big names in the variety show circle who can earn more than 50 million for an entire season. Not much, and the gap with Wang Cheng is incalculable.

Zou Bing immediately agreed: "Director Ma, don't worry, we will definitely seize this opportunity! By the way, if it is broadcast live, will it be too hasty?"

Ma Guiqiang thought thoughtfully and said: "Wang Cheng's programs have very high live ratings. Although they are not in prime time, their appeal is not weak. The 5.2 rating that Jiangsu and Zhejiang TV just got is not the 5 p.m. Live broadcast? When Wang Cheng comes to us, this is his first time in the ring. It has more gimmicks and is more attractive. If it is live broadcast, there is no possibility of editing in the later stages, and it looks more real and more attractive to the audience..."

Ma Guiqiang's words made Zou Bing nod in agreement: "Yes, Director Ma, you are absolutely right. However, Director, Wang Cheng's skin and tender flesh look like he has never been in a fight. Then. When the time comes for the live broadcast, our control over the arena will be much weaker. What if something unexpected happens and Wang Cheng is injured?"

"In the next episode, I have invited three professional players and a national Sanda champion. The other two are definitely good prospects. Wang Cheng, a pure newcomer to the ring, might fall down with just one punch or a kick... …”

Ma Guiqiang frowned when he heard this: "Then you say hello to those professional boxers and national champions in advance, and deal with Wang Cheng a few more times before taking action. Even if Wang Cheng is slightly injured, it will be fine, as long as it is not seriously injured, what are you doing? Isn't it normal to get injured in a ring show? As soon as he gets hurt, let him come down immediately..."

Zou Bing smiled bitterly in his heart.

Of course it's normal for other people to get hurt when they go into the ring, but this is Wang Cheng...
To be continued...